A data profile of the people who buy, follow and care about Barack Obama in United Kingdom — modelled from more than twelve digital signal sources. Barack Obama has an estimated audience of 3,199,435 people in United Kingdom.
Barack Obama has an estimated audience of 3,199,435 people in United Kingdom. 54.7% are female, 45.3% are male, average age 38.5. Top brand affinities: Mitch McConnell, Lindsey Graham, Candace Owens, Shelter Dogs, Gay Love.
Top brand affinities include Mitch McConnell, Lindsey Graham, Candace Owens, with strongest over-indexing on Mitch McConnell (15.77× the country average).
Demographically, the Barack Obama audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
The typical Barack Obama fan in United Kingdom is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Mitch McConnell.
The key figures that characterise the Barack Obama profile in United Kingdom.
54.7% are female, 45.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.5 |
| Estimated audience size | 3,199,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Barack Obama audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 83.5% |
| United Kingdom | 8.5% |
| Australia | 2.8% |
The strongest cross-interests of the Barack Obama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mitch McConnell | Politics & Society | 15.77× | ||
| 02 | Candace Owens | Literature | 9.90× | ||
| 03 | Joe Biden | Politics & Society | 7.56× | ||
| 04 | Lindsey Graham | Politics & Society | 6.86× | ||
| 05 | Gay Love | Politics & Society | 6.38× | ||
| 06 | Shelter Dogs | Pets & Animals | 5.18× | ||
| 07 | Melania Trump | Politics & Society | 3.18× | ||
| 08 | Gov.uk | Politics & Society | 2.86× | ||
| 09 | Waterstones | Literature | 2.48× | ||
| 10 | New York City | Travel & Leisure | 2.28× | ||
| 11 | Wikipedia | Internet & Social Media | 2.28× | ||
| 12 | Training | Sports | 1.97× | ||
| 13 | Donald Trump | Politics & Society | 1.97× | ||
| 14 | Video games | Games | 1.94× | ||
| 15 | BBC Sport | Sports | 1.87× | ||
| 16 | Books | Literature | 1.80× | ||
| 17 | TikTok | Internet & Social Media | 1.70× | ||
| 18 | Business | Business & Career | 1.59× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.81× | |
| Career Orientation | POWER | 1.69× | |
| Mindfulness | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.85× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Barack Obama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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