A data profile of the people who buy, follow and care about Donald Trump in United Kingdom — modelled from more than twelve digital signal sources. Donald Trump has an estimated audience of 14,076,559 people in United Kingdom.
Donald Trump has an estimated audience of 14,076,559 people in United Kingdom. 40.8% are female, 59.2% are male, average age 38.5. Top brand affinities: Lindsey Graham, Tucker Carlson, Mounjaro, TikTok, Halford.
Top brand affinities include Lindsey Graham, Tucker Carlson, Mounjaro, with strongest over-indexing on Lindsey Graham (14.2× the country average).
Demographically, the Donald Trump audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Donald Trump fan in United Kingdom is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Graham.
The key figures that characterise the Donald Trump profile in United Kingdom.
40.8% are female, 59.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 38.5 |
| Estimated audience size | 14,076,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Donald Trump audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.1% |
| Australia | 5.0% |
The strongest cross-interests of the Donald Trump audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Graham | Politics & Society | 14.20× | ||
| 02 | Tucker Carlson | Movies & TV | 12.17× | ||
| 03 | Eric Trump | Politics & Society | 11.33× | ||
| 04 | Donald Trump Jr. | Politics & Society | 8.32× | ||
| 05 | Eyes Wide Shut | Movies & TV | 7.35× | ||
| 06 | New York | Travel & Leisure | 6.80× | ||
| 07 | Self-confidence | Health | 3.75× | ||
| 08 | Maltese (dog) | Pets & Animals | 3.41× | ||
| 09 | Mounjaro | Health | 3.09× | ||
| 10 | Health And Beauty | Beauty & Wellness | 2.92× | ||
| 11 | Communication design | Business & Career | 2.49× | ||
| 12 | Dune | Movies & TV | 2.47× | ||
| 13 | Building | Home & Garden | 2.16× | ||
| 14 | Local news | News | 1.95× | ||
| 15 | Superman | Movies & TV | 1.89× | ||
| 16 | TikTok | Internet & Social Media | 1.82× | ||
| 17 | BBC Sport | Sports | 1.59× | ||
| 18 | Politics | Politics & Society | 1.57× | ||
| 19 | Hip hop music | Music & Radio | 1.56× | ||
| 20 | Halford | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.03× | |
| Healthy Lifestyle | BALANCE | 1.71× | |
| Mindfulness | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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