Donald Trump Audience in United Kingdom
Donald Trump has an estimated audience of 27,325,778 people in United Kingdom. 40.8% are female, 59.2% are male, average age 38.5. Top brand affinities: Argo (2012 film), Next (TV series), Mounjaro, TikTok, Tucker Carlson.
Top brand affinities include Argo (2012 film), Next (TV series), Mounjaro, with strongest over-indexing on Argo (2012 film) (1.72× the country average). Demographically, the Donald Trump audience skews more male with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Donald Trump fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 38.5 |
| Estimated audience size | 27,325,778 |
Audience persona
The typical Donald Trump fan in United Kingdom is more male, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Argo (2012 film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.72× | Movies & TV |
| Next (TV series) | 1.51× | Movies & TV |
| Mounjaro | 3.09× | Health |
| TikTok | 1.82× | Internet & Social Media |
| Tucker Carlson | 12.17× | Movies & TV |
| Superman | 1.89× | Movies & TV |
| Halford | 1.52× | Music & Radio |
| Self-confidence | 3.75× | Health |
| Maltese (dog) | 3.41× | Pets & Animals |
| Building | 2.16× | Home & Garden |
| Eyes Wide Shut | 7.35× | Movies & TV |
| Politics | 1.57× | Politics & Society |
| Dune | 2.47× | Movies & TV |
| New York | 6.8× | Travel & Leisure |
| BBC Sport | 1.59× | Sports |
| Health And Beauty | 2.92× | Beauty & Wellness |
| Local news | 1.95× | News |
| Hip hop music | 1.56× | Music & Radio |
| Communication design | 2.49× | Business & Career |
| Newcast | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Design Affinity | PREMIUM | 1.48 |
| Indulgence | JOY | 1.43 |
| Early Adopter Mentality | POWER | 1.3 |
| Urban Lifestyle | OPEN | 1.29 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.0% |
| Australia | 5.0% |
See Donald Trump audiences in other countries
More Politician audiences in United Kingdom
- Nigel Farage (4,839,426)
- Barack Obama (3,113,357)
- Benjamin Netanyahu (3,102,408)
- Keir Starmer (2,857,811)
- Ali Khamenei (2,192,413)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.