A data profile of the people who buy, follow and care about Donald Trump in Canada — modelled from more than twelve digital signal sources. Donald Trump has an estimated audience of 6,733,080 people in Canada.
Donald Trump has an estimated audience of 6,733,080 people in Canada. 40.6% are female, 59.4% are male, average age 38.2. Top brand affinities: Melania Trump, Cabela's, Shooting sport, Toronto Sun, Duck hunting.
Top brand affinities include Melania Trump, Cabela's, Shooting sport, with strongest over-indexing on Melania Trump (4.43× the country average).
Demographically, the Donald Trump audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Family Orientation.
The typical Donald Trump fan in Canada is more male, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Melania Trump.
The key figures that characterise the Donald Trump profile in Canada.
40.6% are female, 59.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.2 |
| Estimated audience size | 6,733,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Donald Trump audience comes from Canada.
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.1% |
| Australia | 5.0% |
The strongest cross-interests of the Donald Trump audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melania Trump | Politics & Society | 4.43× | ||
| 02 | Conservatism in the United States | Politics & Society | 3.44× | ||
| 03 | Cabela's | Sports | 3.10× | ||
| 04 | Veterans | Politics & Society | 3.01× | ||
| 05 | Ivanka Trump | Politics & Society | 2.89× | ||
| 06 | Shooting sport | Sports | 2.88× | ||
| 07 | Duck hunting | Sports | 2.82× | ||
| 08 | Candace Owens | Literature | 2.70× | ||
| 09 | Fox News Channel | Movies & TV | 2.44× | ||
| 10 | Trophy hunting | Sports | 2.30× | ||
| 11 | Benjamin Netanyahu | Politics & Society | 2.29× | ||
| 12 | Ali Khamenei | Politics & Society | 2.28× | ||
| 13 | Turkey hunting | Sports | 2.24× | ||
| 14 | Mitch McConnell | Politics & Society | 2.07× | ||
| 15 | Political science | Business & Career | 1.93× | ||
| 16 | Toronto Sun | News | 1.79× | ||
| 17 | National Post | News | 1.76× | ||
| 18 | Election | Politics & Society | 1.65× | ||
| 19 | Activism | Politics & Society | 1.64× | ||
| 20 | Commercial vehicle | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.45× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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