Donald Trump Audience in Canada
Donald Trump has an estimated audience of 13,284,142 people in Canada. 40.6% are female, 59.4% are male, average age 38.2. Top brand affinities: Melania Trump, Cabela's, Fox News Channel, Shooting sport, Toronto Sun.
Top brand affinities include Melania Trump, Cabela's, Fox News Channel, with strongest over-indexing on Melania Trump (4.43× the country average). Demographically, the Donald Trump audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Donald Trump fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.2 |
| Estimated audience size | 13,284,142 |
Audience persona
The typical Donald Trump fan in Canada is more male, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Melania Trump.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melania Trump | 4.43× | Politics & Society |
| Cabela's | 3.1× | Sports |
| Fox News Channel | 2.44× | Movies & TV |
| Shooting sport | 2.88× | Sports |
| Toronto Sun | 1.79× | News |
| Duck hunting | 2.82× | Sports |
| National Post | 1.76× | News |
| Trophy hunting | 2.3× | Sports |
| Turkey hunting | 2.24× | Sports |
| Benjamin Netanyahu | 2.29× | Politics & Society |
| Activism | 1.64× | Politics & Society |
| Political science | 1.93× | Business & Career |
| Candace Owens | 2.7× | Literature |
| Ali Khamenei | 2.28× | Politics & Society |
| Val Kilmer | 1.68× | Movies & TV |
| Veterans | 3.01× | Politics & Society |
| Conservatism in the United States | 3.44× | Politics & Society |
| Election | 1.65× | Politics & Society |
| Ivanka Trump | 2.89× | Politics & Society |
| Commercial vehicle | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Career Orientation | POWER | 0.95 |
| Early Adopter Mentality | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.0% |
| United Kingdom | 9.0% |
| Australia | 5.0% |
See Donald Trump audiences in other countries
More Politician audiences in Canada
- Justin Trudeau (2,992,600)
- Benjamin Netanyahu (2,014,008)
- Ali Khamenei (1,574,435)
- Barack Obama (1,033,664)
- Joe Biden (862,177)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Donald Trump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.