A data profile of the people who buy, follow and care about Activism in Canada — modelled from more than twelve digital signal sources. Activism has an estimated audience of 3,570,316 people in Canada.
The average Activism fan in Canada is 44.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, Social change, Mitch McConnell, with strongest over-indexing on Ice Hockey World Championships (1.57× the country average).
Demographically, the Activism audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Activism fan in Canada is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Activism profile in Canada.
53.8% are female, 46.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.7 |
| Estimated audience size | 3,570,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Activism audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.40× | |
| 02 | British Columbia | ~700K | 1.29× | |
| 03 | Manitoba | ~200K | 1.19× | |
| 04 | Saskatchewan | ~100K | 1.07× | |
| 05 | Alberta | ~500K | 1.04× | |
| 06 | New Brunswick | ~80K | 1.00× | |
| 07 | Prince Edward Island | ~20K | 0.96× | |
| 08 | Nova Scotia | ~100K | 0.95× | |
| 09 | Newfoundland and Labrador | ~50K | 0.92× | |
| 10 | Quebec | ~600K | 0.65× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social equality | Politics & Society | 6.25× | ||
| 02 | Mitch McConnell | Politics & Society | 5.76× | ||
| 03 | Social change | Politics & Society | 5.39× | ||
| 04 | Apple Store | Shopping | 5.13× | ||
| 05 | Digital Trends | Technology & Electronics | 3.87× | ||
| 06 | Social movement | Politics & Society | 3.44× | ||
| 07 | Snapchat | Internet & Social Media | 2.88× | ||
| 08 | Political science | Business & Career | 2.69× | ||
| 09 | Melania Trump | Politics & Society | 2.31× | ||
| 10 | Local news | News | 2.17× | ||
| 11 | Digital photography | Business & Career | 2.15× | ||
| 12 | Charity and causes | Business & Career | 2.13× | ||
| 13 | Aritzia | Fashion & Accessoires | 2.01× | ||
| 14 | TikTok | Internet & Social Media | 1.79× | ||
| 15 | Self care | Health | 1.75× | ||
| 16 | Internet & Social Media | 1.64× | |||
| 17 | Donald Trump | Politics & Society | 1.64× | ||
| 18 | Ice Hockey World Championships | Sports | 1.57× | ||
| 19 | CNN | Movies & TV | 1.50× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 5.32× | |
| Spirituality | BALANCE | 1.42× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.90× | |
| Individualism | JOY | 0.97× | |
| Family Orientation | CONSERVATISM | 1.04× |
Activism has an estimated audience of 3,570,316 people in Canada, concentrated in Ontario and British Columbia.
53.8% of Activism fans are female, 46.2% are male, with an average age of 44.7 years.
Activism fans show strongest brand affinity for Ice Hockey World Championships (1.57×), Social change (5.39×), and Mitch McConnell (5.76×) over the country average.
Activism fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on Social change (5.39×), Mitch McConnell (5.76×), Snapchat (2.88×), and Apple Store (5.13×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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