A data profile of the people who buy, follow and care about Pinterest in Canada — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 8,203,221 people in Canada.
The average Pinterest fan in Canada is 39.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Home repair, Dollar Tree, Catherine O'Hara, with strongest over-indexing on Home repair (1.6× the country average).
Demographically, the Pinterest audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pinterest fan in Canada is more female, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home repair.
The key figures that characterise the Pinterest profile in Canada.
65.0% are female, 35.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.5 |
| Estimated audience size | 8,203,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Pinterest audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.25× | |
| 02 | Quebec | ~2.5M | 1.15× | |
| 03 | British Columbia | ~1.5M | 1.13× | |
| 04 | Alberta | ~1M | 1.13× | |
| 05 | New Brunswick | ~200K | 1.10× | |
| 06 | Manitoba | ~300K | 1.02× | |
| 07 | Saskatchewan | ~200K | 0.95× | |
| 08 | Nova Scotia | ~200K | 0.92× | |
| 09 | Newfoundland and Labrador | ~80K | 0.68× | |
| 10 | Prince Edward Island | ~30K | 0.66× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Benjamin Moore | Home & Garden | 2.57× | ||
| 02 | The UPS Store | Shopping | 1.98× | ||
| 03 | Aerie (American Eagle Outfitters) | Brand | 1.97× | ||
| 04 | stay at home mom | Kids & Family | 1.91× | ||
| 05 | Dollar Tree | Shopping | 1.83× | ||
| 06 | Diaper bag | Kids & Family | 1.83× | ||
| 07 | Rexall | Shopping | 1.81× | ||
| 08 | Demi Moore | Movies & TV | 1.77× | ||
| 09 | Kitchen utensil | Home & Garden | 1.70× | ||
| 10 | Meghan Markle | Fashion & Accessoires | 1.70× | ||
| 11 | Carter's | Fashion & Accessoires | 1.68× | ||
| 12 | Catherine O'Hara | Movies & TV | 1.65× | ||
| 13 | Handmade Crafts | Kids & Family | 1.64× | ||
| 14 | Papyrus | Politics & Society | 1.62× | ||
| 15 | Home repair | Home & Garden | 1.60× | ||
| 16 | Personalisation | Home & Garden | 1.60× | ||
| 17 | Retirement | Business & Career | 1.53× | ||
| 18 | Reitmans | Fashion & Accessoires | 1.52× | ||
| 19 | Home Interior Design | Home & Garden | 1.52× | ||
| 20 | Old age | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.11× | |
| Individualism | JOY | 2.01× | |
| Career Orientation | POWER | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Pinterest has an estimated audience of 8,203,221 people in Canada, concentrated in Ontario and Quebec.
65.0% of Pinterest fans are female, 35.0% are male, with an average age of 39.5 years.
Pinterest fans show strongest brand affinity for Home repair (1.6×), Dollar Tree (1.83×), and Catherine O'Hara (1.65×) over the country average.
Pinterest fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Dollar Tree (1.83×), Catherine O'Hara (1.65×), The UPS Store (1.98×), and Reitmans (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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