Pinterest Audience in Canada
Pinterest has an estimated audience of 8,203,221 people in Canada. 65.0% are female, 35.0% are male, average age 39.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Home repair, Dollar Tree, Catherine O'Hara, The UPS Store, Rexall.
The average Pinterest fan in Canada is 39.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Home repair, Dollar Tree, Catherine O'Hara, with strongest over-indexing on Home repair (1.6× the country average). Demographically, the Pinterest audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.5 |
| Estimated audience size | 8,203,221 |
Audience persona
The typical Pinterest fan in Canada is more female, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home repair.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,311,750 | 1.25× |
| Quebec | 2,264,711 | 1.15× |
| British Columbia | 1,381,956 | 1.13× |
| Alberta | 1,145,891 | 1.13× |
| Manitoba | 314,409 | 1.02× |
| Saskatchewan | 246,981 | 0.95× |
| Nova Scotia | 226,040 | 0.92× |
| New Brunswick | 208,599 | 1.1× |
| Newfoundland and Labrador | 84,362 | 0.68× |
| Prince Edward Island | 26,800 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home repair | 1.6× | Home & Garden |
| Dollar Tree | 1.83× | Shopping |
| Catherine O'Hara | 1.65× | Movies & TV |
| The UPS Store | 1.98× | Shopping |
| Rexall | 1.81× | Shopping |
| Reitmans | 1.52× | Fashion & Accessoires |
| Diaper bag | 1.83× | Kids & Family |
| Aerie (American Eagle Outfitters) | 1.97× | |
| Papyrus | 1.62× | Politics & Society |
| Kitchen utensil | 1.7× | Home & Garden |
| Home Interior Design | 1.52× | Home & Garden |
| Benjamin Moore | 2.57× | Home & Garden |
| Old age | 1.51× | Politics & Society |
| Demi Moore | 1.77× | Movies & TV |
| Meghan Markle | 1.7× | Fashion & Accessoires |
| Personalisation | 1.6× | Home & Garden |
| Handmade Crafts | 1.64× | Kids & Family |
| Retirement | 1.53× | Business & Career |
| stay at home mom | 1.91× | Kids & Family |
| Infant bodysuit | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.11 |
| Individualism | JOY | 2.01 |
| Career Orientation | POWER | 1.69 |
| Urban Lifestyle | OPEN | 1.41 |
| Need for Security | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 4.9% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does Pinterest have in Canada?
Pinterest has an estimated audience of 8,203,221 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Pinterest fans?
65.0% of Pinterest fans are female, 35.0% are male, with an average age of 39.5 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for Home repair (1.6×), Dollar Tree (1.83×), and Catherine O'Hara (1.65×) over the country average.
Where do Pinterest fans live in Canada?
Pinterest fans in Canada are most concentrated in Ontario (reach 4,311,750), Quebec (reach 2,264,711), and British Columbia (reach 1,381,956). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Dollar Tree (1.83×), Catherine O'Hara (1.65×), The UPS Store (1.98×), and Rexall (1.81×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.