A data profile of the people who buy, follow and care about Mounjaro in United Kingdom — modelled from more than twelve digital signal sources. Mounjaro has an estimated audience of 7,151,198 people in United Kingdom.
The average Mounjaro fan in United Kingdom is 43.0 years old, more female, and lives primarily in Yorkshire and the Humber.
The audience is concentrated in Yorkshire and the Humber, South East, East of England.
Top brand affinities include CC cream, BB cream, Donald Trump, with strongest over-indexing on CC cream (13.58× the country average).
Demographically, the Mounjaro audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Mounjaro fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for CC cream.
The key figures that characterise the Mounjaro profile in United Kingdom.
75.7% are female, 24.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 43.0 |
| Estimated audience size | 7,151,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Mounjaro audience comes from United Kingdom.
| Country | Share |
|---|---|
| Brazil | 27.9% |
| United States | 15.6% |
| United Kingdom | 14.6% |
Where the Mounjaro audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~600K | 1.49× | |
| 02 | Yorkshire and the Humber | ~1M | 1.45× | |
| 03 | West Midlands | ~600K | 1.32× | |
| 04 | East of England | ~800K | 0.95× | |
| 05 | South East | ~1M | 0.77× | |
| 06 | East Midlands | ~500K | 0.77× | |
| 07 | South West | ~600K | 0.75× | |
| 08 | North West | ~500K | 0.50× |
The strongest cross-interests of the Mounjaro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 13.74× | ||
| 02 | CC cream | Beauty & Wellness | 13.58× | ||
| 03 | BB cream | Beauty & Wellness | 10.19× | ||
| 04 | Monica Bellucci | Movies & TV | 9.30× | ||
| 05 | Rosie Huntington-Whiteley | Fashion & Accessoires | 7.85× | ||
| 06 | Weight Watchers | Food & Beverages | 6.99× | ||
| 07 | Caixa Econômica Federal | Business & Career | 5.96× | ||
| 08 | Natural foods | Food & Beverages | 4.86× | ||
| 09 | Sunday Brunch | Kids & Family | 4.56× | ||
| 10 | MyFitnessPal | Sports | 4.55× | ||
| 11 | Robert Redford | Movies & TV | 4.33× | ||
| 12 | Diet food | Food & Beverages | 4.01× | ||
| 13 | Livemusic | Music & Radio | 3.85× | ||
| 14 | Donald Trump | Politics & Society | 3.09× | ||
| 15 | Philanthropy | Arts & Culture | 3.03× | ||
| 16 | Superman | Movies & TV | 2.69× | ||
| 17 | Batman | Movies & TV | 2.18× | ||
| 18 | Harry Potter | Movies & TV | 1.69× | ||
| 19 | TikTok | Internet & Social Media | 1.62× | ||
| 20 | YouTube | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.25× | |
| Individualism | JOY | 1.89× | |
| Travelling | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.77× |
Mounjaro's target market in United Kingdom covers an estimated 7,151,198 people, concentrated in Yorkshire and the Humber and South East.
75.7% of the Mounjaro audience are female, 24.3% are male, with an average age of 43.0 years.
Mounjaro fans show strongest brand affinity for CC cream (13.58×), BB cream (10.19×), and Donald Trump (3.09×) over the country average.
Mounjaro fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach ~1M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mounjaro itself, the audience over-indexes on BB cream (10.19×), Donald Trump (3.09×), Superman (2.69×), and Livemusic (3.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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