Mounjaro Audience in United Kingdom
Mounjaro has an estimated audience of 8,797,845 people in United Kingdom. 79.6% are female, 20.4% are male, average age 40.5. Top regions: Yorkshire and the Humber, South East, East of England. Top brand affinities: CC cream, BB cream, TikTok, Livemusic, Superman.
The average Mounjaro fan in United Kingdom is 40.5 years old, more female, and lives primarily in Yorkshire and the Humber. The audience is concentrated in Yorkshire and the Humber, South East, East of England. Top brand affinities include CC cream, BB cream, TikTok, with strongest over-indexing on CC cream (10.33× the country average). Demographically, the Mounjaro audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Mounjaro fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 40.5 |
| Estimated audience size | 8,797,845 |
Audience persona
The typical Mounjaro fan in United Kingdom is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CC cream.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Yorkshire and the Humber | 1,022,005 | 1.45× |
| South East | 905,696 | 0.77× |
| East of England | 765,414 | 0.95× |
| South West | 539,863 | 0.75× |
| North East | 512,154 | 1.5× |
| West Midlands | 498,701 | 1.32× |
| East Midlands | 476,078 | 0.77× |
| North West | 471,311 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CC cream | 10.33× | Beauty & Wellness |
| BB cream | 7.69× | Beauty & Wellness |
| TikTok | 2.33× | Internet & Social Media |
| Livemusic | 3.9× | Music & Radio |
| Superman | 2.34× | Movies & TV |
| Group buying | 10.78× | Shopping |
| Natural foods | 5.48× | Food & Beverages |
| Real property | 3.64× | Home & Garden |
| Diabetes mellitus awareness | 4.97× | Health |
| Protein Shake | 12.31× | Food & Beverages |
| Sports nutrition | 5.58× | Food & Beverages |
| Expensive Taste | 2.92× | Business & Career |
| Slimming World | 4.81× | Health |
| MyFitnessPal | 4.39× | Sports |
| Gymshark | 3.05× | Sports |
| Natural skin care | 3× | Beauty & Wellness |
| Harry Potter | 1.61× | Movies & TV |
| Local food | 2.38× | Food & Beverages |
| Purchase discount | 3.96× | Shopping |
| Fast food | 1.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Price Sensitivity | PREMIUM | 1.92 |
| Mindfulness | BALANCE | 1.68 |
| Travelling | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.9% |
| United Kingdom | 18.1% |
| United States | 16.4% |
See Mounjaro audiences in other countries
More Health audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Mounjaro have in United Kingdom?
Mounjaro has an estimated audience of 8,797,845 people in United Kingdom, concentrated in Yorkshire and the Humber and South East.
What is the gender split and age of Mounjaro fans?
79.6% of Mounjaro fans are female, 20.4% are male, with an average age of 40.5 years.
Which brands do Mounjaro fans like most?
Mounjaro fans show strongest brand affinity for CC cream (10.33×), BB cream (7.69×), and TikTok (2.33×) over the country average.
Where do Mounjaro fans live in United Kingdom?
Mounjaro fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach 1,022,005), South East (reach 905,696), and East of England (reach 765,414). These three regions account for the largest share of the active audience.
What other brands do Mounjaro fans also like?
Beyond Mounjaro itself, the audience over-indexes on BB cream (7.69×), TikTok (2.33×), Livemusic (3.9×), and Superman (2.34×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.