Mounjaro Audience in United States
Mounjaro has an estimated audience of 7,988,127 people in United States. 80.9% are female, 19.1% are male, average age 36.8. Top brand affinities: Historic site, Natural rubber, Product design, UK garage, Bank account.
Top brand affinities include Historic site, Natural rubber, Product design, with strongest over-indexing on Historic site (10.89× the country average). Demographically, the Mounjaro audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Health · Type: Brand
Demographics of Mounjaro fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 36.8 |
| Estimated audience size | 7,988,127 |
Audience persona
The typical Mounjaro fan in United States is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 10.89× | Arts & Culture |
| Natural rubber | 4.4× | Cars & Mobility |
| Product design | 4.07× | Business & Career |
| UK garage | 6.26× | Music & Radio |
| Bank account | 2.75× | Business & Career |
| Isometric exercise | 9.15× | Sports |
| Home equity | 1.81× | Home & Garden |
| Electrolyte | 4.24× | Health |
| Stamp collecting | 4.14× | Home & Garden |
| Halsey, Oregon | 6.63× | Travel & Leisure |
| JDSU | 2.32× | Business & Career |
| Jesse Plemons | 2.4× | Movies & TV |
| Tierra Cali | 5.21× | Travel & Leisure |
| Erzberg Rodeo | 18.72× | Sports |
| Staycation | 2.07× | Home & Garden |
| South Asian cuisine | 5.35× | Food & Beverages |
| Mothercare | 1.86× | Kids & Family |
| Home staging | 2.88× | Home & Garden |
| Monmouth County, New Jersey | 5× | Travel & Leisure |
| Tierra caliente | 4.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.44 |
| Luxury Orientation | PREMIUM | 2.07 |
| Pet Ownership | JOY | 1.89 |
| Design Affinity | PREMIUM | 1.69 |
| Mindfulness | BALANCE | 1.65 |
| Community Orientation | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.9% |
| United Kingdom | 18.1% |
| United States | 16.4% |
See Mounjaro audiences in other countries
More Health audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.