Rascasse Audience Intelligence

Mounjaro Target Market in United States

A data profile of the people who buy, follow and care about Mounjaro in United States — modelled from more than twelve digital signal sources. Mounjaro has an estimated audience of 7,624,507 people in United States.

#484among Brand in United States#194in Health

The average Mounjaro fan in United States is 40.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include QVC, International education, Trader Joe's, with strongest over-indexing on QVC (5.58× the country average).

Demographically, the Mounjaro audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mounjaro fan in United States is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for QVC.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mounjaro profile in United States.

Audience size
7.6M
in United States
Gender
76.1%♀
23.9% male
Age
40.0
average years
Country rank
#4659
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mounjaro

76.1% are female, 23.9% are male, average age 40.0.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Mounjaro audience in United States
MetricValue
Female76.1%
Male23.9%
Average age40.0
Estimated audience size7,624,507
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Mounjaro audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4925%
50+19%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Mounjaro audience comes from United States.

Worldwide audience distribution share by country for Mounjaro
CountryShare
Brazil27.9%
United States15.6%
United Kingdom14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mounjaro audience in United States is strongest.

Fig. 05

Top regions by affinity

Mounjaro customers by region in United States
#RegionReachAffinity×
01Louisiana~200K1.49×
02Mississippi~90K1.33×
03Florida~800K1.30×
04Alabama~200K1.30×
05Texas~900K1.28×
06Tennessee~200K1.27×
07West Virginia~50K1.26×
08Arkansas~90K1.25×
09Kentucky~100K1.21×
10Oklahoma~100K1.13×
11Connecticut~100K1.12×
12South Carolina~100K1.10×
13South Dakota~20K1.10×
14Georgia~300K1.07×
15Indiana~200K1.07×
16Missouri~100K1.07×
17Kansas~70K1.07×
18North Carolina~300K1.04×
19Massachusetts~200K1.04×
20Iowa~70K1.03×
21Ohio~300K1.01×
22Virginia~200K1.01×
23Nebraska~40K1.01×
24Nevada~80K0.99×
25Illinois~300K0.97×
26Michigan~200K0.97×
27Wisconsin~100K0.96×
28New Mexico~40K0.96×
29Arizona~200K0.95×
30Maine~30K0.95×
31Idaho~40K0.94×
32New Jersey~200K0.93×
33Rhode Island~30K0.93×
34Pennsylvania~300K0.92×
35New York~400K0.91×
36North Dakota~20K0.91×
37New Hampshire~30K0.90×
38Maryland~100K0.88×
39Delaware~20K0.87×
40Utah~60K0.85×
41Montana~20K0.85×
42Washington~100K0.84×
43California~800K0.81×
44Minnesota~100K0.81×
45Alaska~10K0.81×
46Hawaii~30K0.79×
47Oregon~80K0.78×
48Colorado~100K0.76×
49Vermont~10K0.75×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Mounjaro, United States
0.65×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mounjaro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mounjaro audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure17.72×
02Eye care professionalBeauty & Wellness14.14×
03International educationBusiness & Career11.85×
04QVCMovies & TV5.58×
05Brittany SnowMovies & TV5.06×
06Diet foodFood & Beverages3.71×
07Eyelash extensionsBeauty & Wellness3.50×
08Weather forecastingHome & Garden3.25×
09Discount storesShopping2.76×
10Trader Joe'sShopping2.60×
11Enterprise Rent-A-CarCars & Mobility2.53×
12FedExBusiness & Career2.41×
13PinterestInternet & Social Media2.12×
14Mortgage loansBusiness & Career2.11×
15Shopping mallsShopping2.03×
16Personal careHealth2.01×
17Indeed.comBusiness & Career1.99×
18IKEAHome & Garden1.89×
19AirbnbTravel & Leisure1.69×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mounjaro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mounjaro audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.90×
Price SensitivityPREMIUM1.86×
Community OrientationOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mounjaro audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
DIY MentalityTHRILL0.97×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mounjaro's target market in United States?

Mounjaro's target market in United States covers an estimated 7,624,507 people, concentrated in Texas and California.

02

What is the gender split and age of Mounjaro customers?

76.1% of the Mounjaro audience are female, 23.9% are male, with an average age of 40.0 years.

03

Which brands do Mounjaro fans like most?

Mounjaro fans show strongest brand affinity for QVC (5.58×), International education (11.85×), and Trader Joe's (2.6×) over the country average.

04

Where do Mounjaro fans live in United States?

Mounjaro fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Mounjaro fans also like?

Beyond Mounjaro itself, the audience over-indexes on International education (11.85×), Trader Joe's (2.6×), Pinterest (2.12×), and Discount stores (2.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mounjaro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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