Mounjaro Audience in United States
Mounjaro has an estimated audience of 7,988,127 people in United States. 80.9% are female, 19.1% are male, average age 36.8. Top brand affinities: PSV Eindhoven, Enterprise Rent-A-Car, Indeed.com, Diabetes mellitus awareness, Autism Awareness.
Top brand affinities include PSV Eindhoven, Enterprise Rent-A-Car, Indeed.com, with strongest over-indexing on PSV Eindhoven (44.73× the country average). Demographically, the Mounjaro audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Health · Type: Brand
Demographics of Mounjaro fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 36.8 |
| Estimated audience size | 7,988,127 |
Audience persona
The typical Mounjaro fan in United States is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 44.73× | Sports |
| Enterprise Rent-A-Car | 6.01× | Cars & Mobility |
| Indeed.com | 2.99× | Business & Career |
| Diabetes mellitus awareness | 4.87× | Health |
| Autism Awareness | 6.61× | Health |
| Feyenoord | 30.45× | Sports |
| Google Maps | 2.63× | Internet & Social Media |
| Singer-songwriter | 2.56× | Music & Radio |
| Eyelash extensions | 4.32× | Beauty & Wellness |
| Long hair | 3.96× | Beauty & Wellness |
| Anti-aging cream | 4.01× | Beauty & Wellness |
| Google News | 3.3× | News |
| Lace wig | 3.16× | Beauty & Wellness |
| Personal care | 2.43× | Health |
| Eye care professional | 15.7× | Beauty & Wellness |
| Hair straightening | 3.35× | Beauty & Wellness |
| Microblogging | 4.63× | Technology & Electronics |
| Skin care | 2.25× | Beauty & Wellness |
| Dollar General | 1.98× | Shopping |
| FC Bayern Munich | 3.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.44 |
| Luxury Orientation | PREMIUM | 2.07 |
| Pet Ownership | JOY | 1.89 |
| Design Affinity | PREMIUM | 1.69 |
| Mindfulness | BALANCE | 1.65 |
| Community Orientation | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.9% |
| United Kingdom | 18.1% |
| United States | 16.4% |
See Mounjaro audiences in other countries
More Health audiences in United States
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- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.