Diet food Audience in United States

Name: Diet food — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Diet food logo

Diet food has an estimated audience of 13,002,841 people in United States. 69.1% are female, 30.9% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Human nutrition, Healthy diet, Organic food, Healthy habits, Healthy Lifestyles.

The average Diet food fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Human nutrition, Healthy diet, Organic food, with strongest over-indexing on Human nutrition (5.65× the country average). Demographically, the Diet food audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Diet food fans

Demographic split for Diet food audience in United States
Metric	Value
Female	69.1%
Male	30.9%
Average age	41.9
Estimated audience size	13,002,841

Audience persona

The typical Diet food fan in United States is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Human nutrition.

Top regions in United States

Top regions ranked by reach for Diet food in United States
Region	Reach	Affinity
California	1,436,984	1×
Texas	1,197,479	1.07×
New York	958,166	1.32×
Florida	906,676	1.03×
Pennsylvania	589,100	1.35×
Illinois	448,999	1.04×
Georgia	439,401	1.1×
Ohio	394,468	0.98×
North Carolina	390,620	1×
New Jersey	350,066	1.06×
Virginia	331,881	1.05×
Michigan	325,618	0.96×
Tennessee	265,654	1.02×
Washington	264,722	1.01×
Louisiana	259,899	1.55×
Arizona	253,880	0.96×
Massachusetts	250,251	0.98×
Alabama	244,472	1.35×
Indiana	229,994	0.97×
Maryland	223,757	1×
Missouri	198,876	0.95×
Kentucky	190,739	1.17×
South Carolina	189,083	0.97×
Minnesota	176,895	0.95×
Mississippi	172,308	1.61×
Colorado	160,243	0.78×
Oklahoma	157,722	1.09×
Wisconsin	157,100	0.8×
Oregon	133,416	0.9×
Nevada	124,980	0.99×
Arkansas	123,007	1.15×
Connecticut	111,527	0.86×
Iowa	86,868	0.81×
Kansas	85,638	0.84×
Washington, District of Columbia	81,022	2.07×
Hawaii	79,548	1.42×
West Virginia	76,204	1.26×
Utah	75,782	0.65×
Nebraska	69,683	1.07×
New Mexico	49,950	0.77×
Idaho	39,877	0.61×
Rhode Island	35,368	0.85×
Delaware	35,293	0.98×
New Hampshire	33,488	0.65×
Maine	30,297	0.65×
Alaska	25,349	0.91×
South Dakota	21,811	0.73×
Montana	20,993	0.58×
North Dakota	20,175	0.76×
Vermont	15,902	0.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diet food audience
Brand	Affinity	Category
Human nutrition	5.65×	Food & Beverages
Healthy diet	2.67×	Health
Organic food	2.42×	Food & Beverages
Healthy habits	2.95×	Health
Healthy Lifestyles	6×	Health
Self care	2.41×	Health
Kohl's	1.99×	Shopping
Health & wellness	1.9×	Health
Cookbook	2.9×	Food & Beverages
Metabolism	2.9×	Health
Cyclic ketogenic diet	7.01×	Food & Beverages
Carbohydrate	2.35×	Health
Hobby Lobby	1.93×	Home & Garden
Low-carbohydrate diet	4.12×	Food & Beverages
Sephora	2.14×	Shopping
Dollar Tree	2×	Shopping
Macy's	1.89×	Shopping
Weight loss (Fitness And wellness)	2.08×	Health
Nutrient	1.92×	Food & Beverages
Culinary art	2.09×	Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diet food audience
Trait	Cluster	Score
Design Affinity	PREMIUM	1.87
Healthy Lifestyle	BALANCE	1.61
Luxury Orientation	PREMIUM	1.61
Sports Activity	POWER	1.44
LGBTQ+ Identity	OPEN	1.37
Sustainability	BALANCE	1.32

Worldwide distribution

Worldwide audience distribution share by country for Diet food
Country	Share
United States	22.5%
United Kingdom	5.3%
Japan	5.2%

See Diet food audiences in other countries

More Food & Beverages audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

Frequently asked questions

How many fans does Diet food have in United States?

Diet food has an estimated audience of 13,002,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Diet food fans?

69.1% of Diet food fans are female, 30.9% are male, with an average age of 41.9 years.

Which brands do Diet food fans like most?

Diet food fans show strongest brand affinity for Human nutrition (5.65×), Healthy diet (2.67×), and Organic food (2.42×) over the country average.

Where do Diet food fans live in United States?

Diet food fans in United States are most concentrated in California (reach 1,436,984), Texas (reach 1,197,479), and New York (reach 958,166). These three regions account for the largest share of the active audience.

What other brands do Diet food fans also like?

Beyond Diet food itself, the audience over-indexes on Healthy diet (2.67×), Organic food (2.42×), Healthy habits (2.95×), and Healthy Lifestyles (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.