Rascasse Audience Intelligence

Diet food Audience in United States

A data profile of the people who buy, follow and care about Diet food in United States — modelled from more than twelve digital signal sources. Diet food has an estimated audience of 13,002,841 people in United States.

#1819among Topic in United States#218in Food & Beverages

The average Diet food fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Human nutrition, Trader Joe's, Healthy diet, with strongest over-indexing on Human nutrition (5.65× the country average).

Demographically, the Diet food audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diet food fan in United States is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Human nutrition.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diet food profile in United States.

Audience size
13M
in United States
Gender
69.1%♀
30.9% male
Age
41.9
average years
Country rank
#2740
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diet food fans

69.1% are female, 30.9% are male, average age 41.9.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Diet food audience in United States
MetricValue
Female69.1%
Male30.9%
Average age41.9
Estimated audience size13,002,841
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Diet food audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Diet food audience comes from United States.

Worldwide audience distribution share by country for Diet food
CountryShare
United States22.5%
United Kingdom5.3%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diet food audience in United States is strongest.

Fig. 05

Top regions by affinity

Diet food fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.53×
02Pennsylvania~600K1.48×
03Mississippi~200K1.44×
04Louisiana~200K1.41×
05Alabama~200K1.31×
06West Virginia~70K1.21×
07New York~900K1.19×
08Hawaii~70K1.18×
09Arkansas~100K1.15×
10Kentucky~200K1.12×
11Texas~1M1.05×
12Georgia~400K1.05×
13Oklahoma~200K1.05×
14Nebraska~70K1.04×
15New Jersey~300K1.03×
16Tennessee~300K1.01×
17Alaska~30K1.01×
18Florida~900K1.00×
19Virginia~300K1.00×
20South Carolina~200K1.00×
21California~1.5M0.98×
22Ohio~400K0.98×
23Delaware~40K0.98×
24Illinois~400K0.97×
25North Carolina~400K0.97×
26Indiana~200K0.97×
27Maryland~200K0.97×
28North Dakota~30K0.97×
29Michigan~300K0.96×
30Washington~200K0.96×
31Minnesota~200K0.96×
32Nevada~100K0.96×
33South Dakota~30K0.96×
34Vermont~20K0.96×
35Massachusetts~200K0.95×
36Kansas~100K0.95×
37Rhode Island~40K0.95×
38Iowa~100K0.94×
39Missouri~200K0.93×
40New Mexico~60K0.93×
41Oregon~100K0.91×
42Connecticut~100K0.91×
43Montana~30K0.91×
44Arizona~200K0.90×
45Maine~40K0.90×
46New Hampshire~50K0.88×
47Idaho~60K0.87×
48Wisconsin~200K0.86×
49Utah~90K0.81×
50Colorado~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Diet food, United States
0.80×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diet food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diet food audience
#·InterestCategoryAffinity×
01Cyclic ketogenic dietFood & Beverages7.01×
02Healthy LifestylesHealth6.00×
03Human nutritionFood & Beverages5.65×
04Low-carbohydrate dietFood & Beverages4.12×
05Healthy habitsHealth2.95×
06CookbookFood & Beverages2.90×
07MetabolismHealth2.90×
08Healthy dietHealth2.67×
09Organic foodFood & Beverages2.42×
10Self careHealth2.41×
11CarbohydrateHealth2.35×
12Trader Joe'sShopping2.31×
13SephoraShopping2.14×
14Weight loss (Fitness And wellness)Health2.08×
15Dollar TreeShopping2.00×
16Kohl'sShopping1.99×
17Hobby LobbyHome & Garden1.93×
18NutrientFood & Beverages1.92×
19Health & wellnessHealth1.90×
20Macy'sShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diet food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diet food audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
IndulgenceJOY1.52×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diet food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.84×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diet food have in United States?

Diet food has an estimated audience of 13,002,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diet food fans?

69.1% of Diet food fans are female, 30.9% are male, with an average age of 41.9 years.

03

Which brands do Diet food fans like most?

Diet food fans show strongest brand affinity for Human nutrition (5.65×), Trader Joe's (2.31×), and Healthy diet (2.67×) over the country average.

04

Where do Diet food fans live in United States?

Diet food fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Diet food fans also like?

Beyond Diet food itself, the audience over-indexes on Trader Joe's (2.31×), Healthy diet (2.67×), Organic food (2.42×), and Healthy habits (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Diet food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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