Low-carbohydrate diet Audience in United States

Low-carbohydrate diet logo

Low-carbohydrate diet has an estimated audience of 14,185,811 people in United States. 75.1% are female, 24.9% are male, average age 42.8. Top regions: Texas, California, Florida. Top brand affinities: Paleolithic diet, Health & wellness, Healthy habits, Metabolism, Healthy diet.

The average Low-carbohydrate diet fan in United States is 42.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Paleolithic diet, Health & wellness, Healthy habits, with strongest over-indexing on Paleolithic diet (4.74× the country average). Demographically, the Low-carbohydrate diet audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Low-carbohydrate diet fans

Demographic split for Low-carbohydrate diet audience in United States
MetricValue
Female75.1%
Male24.9%
Average age42.8
Estimated audience size14,185,811

Audience persona

The typical Low-carbohydrate diet fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Paleolithic diet.

Top regions in United States

Top regions ranked by reach for Low-carbohydrate diet in United States
RegionReachAffinity
Texas1,337,2571.1×
California1,319,4210.85×
Florida933,1990.97×
New York709,3240.89×
Georgia526,1341.2×
Illinois491,3311.04×
North Carolina457,3531.07×
Ohio443,7581.02×
Pennsylvania443,5930.93×
Michigan399,6851.08×
Virginia337,7720.98×
Tennessee337,0491.18×
New Jersey319,9660.89×
Arizona290,6141×
Indiana278,3821.07×
Alabama258,3281.3×
Washington252,0660.89×
Massachusetts249,9960.89×
South Carolina244,0821.14×
Missouri236,2101.03×
Louisiana221,3661.21×
Kentucky220,5531.24×
Maryland210,4200.86×
Wisconsin202,0330.95×
Minnesota192,9720.95×
Oklahoma188,2941.2×
Colorado187,1210.84×
Mississippi161,8811.39×
Oregon147,1650.91×
Connecticut143,6971.01×
Arkansas140,2691.2×
Nevada128,8700.94×
Iowa119,8331.03×
Kansas107,2170.96×
Utah102,3360.81×
West Virginia86,7151.31×
Nebraska71,9581.01×
New Mexico70,4810.99×
Hawaii65,3601.07×
Idaho65,1260.92×
New Hampshire53,8140.96×
Maine49,5320.97×
Rhode Island39,0820.87×
Montana37,7180.96×
Washington, District of Columbia35,2940.83×
Delaware34,6080.88×
South Dakota29,2180.89×
North Dakota23,8600.82×
Alaska23,5510.78×
Vermont20,6150.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Low-carbohydrate diet audience
BrandAffinityCategory
Paleolithic diet4.74×Health
Health & wellness2.03×Health
Healthy habits2.86×Health
Metabolism2.81×Health
Healthy diet2.24×Health
Hobby Lobby1.81×Home & Garden
Florida1.7×Travel & Leisure
Women's clothing1.64×Fashion & Accessoires
Taste2.68×Fashion & Accessoires
Weight loss (Fitness And wellness)1.94×Health
Nutrient1.78×Food & Beverages
Kohl's1.56×Shopping
Nordstrom rack1.98×Fashion & Accessoires
Organic compound2.59×Home & Garden
Men's clothing1.73×Fashion & Accessoires
Nut (fruit)2.47×Food & Beverages
Carbohydrate1.88×Health
Fruit1.53×Food & Beverages
Dollar Tree1.56×Shopping
Cookbook2.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Low-carbohydrate diet audience
TraitClusterScore
Healthy LifestyleBALANCE1.57
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.27
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.23
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Low-carbohydrate diet
CountryShare
United States33.1%
Germany10.6%
Brazil7.2%

See Low-carbohydrate diet audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Low-carbohydrate diet have in United States?

Low-carbohydrate diet has an estimated audience of 14,185,811 people in United States, concentrated in Texas and California.

What is the gender split and age of Low-carbohydrate diet fans?

75.1% of Low-carbohydrate diet fans are female, 24.9% are male, with an average age of 42.8 years.

Which brands do Low-carbohydrate diet fans like most?

Low-carbohydrate diet fans show strongest brand affinity for Paleolithic diet (4.74×), Health & wellness (2.03×), and Healthy habits (2.86×) over the country average.

Where do Low-carbohydrate diet fans live in United States?

Low-carbohydrate diet fans in United States are most concentrated in Texas (reach 1,337,257), California (reach 1,319,421), and Florida (reach 933,199). These three regions account for the largest share of the active audience.

What other brands do Low-carbohydrate diet fans also like?

Beyond Low-carbohydrate diet itself, the audience over-indexes on Health & wellness (2.03×), Healthy habits (2.86×), Metabolism (2.81×), and Healthy diet (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-carbohydrate diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.