Rascasse Audience Intelligence

Low-carbohydrate diet Audience in United States

A data profile of the people who buy, follow and care about Low-carbohydrate diet in United States — modelled from more than twelve digital signal sources. Low-carbohydrate diet has an estimated audience of 14,185,811 people in United States.

#1661among Topic in United States#199in Food & Beverages

The average Low-carbohydrate diet fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleolithic diet, Health & wellness, Trader Joe's, with strongest over-indexing on Paleolithic diet (4.74× the country average).

Demographically, the Low-carbohydrate diet audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Low-carbohydrate diet fan in United States is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Paleolithic diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-carbohydrate diet profile in United States.

Audience size
14.2M
in United States
Gender
75.1%♀
24.9% male
Age
42.8
average years
Country rank
#2470
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-carbohydrate diet fans

75.1% are female, 24.9% are male, average age 42.8.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Low-carbohydrate diet audience in United States
MetricValue
Female75.1%
Male24.9%
Average age42.8
Estimated audience size14,185,811
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Low-carbohydrate diet audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Low-carbohydrate diet audience comes from United States.

Worldwide audience distribution share by country for Low-carbohydrate diet
CountryShare
United States33.1%
Germany10.6%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-carbohydrate diet audience in United States is strongest.

Fig. 05

Top regions by affinity

Low-carbohydrate diet fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.35×
02Tennessee~400K1.34×
03Mississippi~200K1.34×
04Alabama~200K1.23×
05Louisiana~200K1.22×
06West Virginia~80K1.22×
07Texas~1.5M1.20×
08Indiana~300K1.20×
09Kentucky~200K1.18×
10Arizona~300K1.15×
11Arkansas~100K1.15×
12Oklahoma~200K1.14×
13South Carolina~200K1.12×
14Michigan~400K1.03×
15Hawaii~60K1.03×
16Missouri~200K1.02×
17Washington~300K1.01×
18North Carolina~400K1.00×
19Maine~50K1.00×
20Montana~40K1.00×
21New Hampshire~60K0.99×
22Alaska~30K0.99×
23Wisconsin~200K0.98×
24Iowa~100K0.98×
25Nebraska~70K0.98×
26Ohio~400K0.97×
27New Mexico~70K0.97×
28North Dakota~30K0.97×
29Connecticut~100K0.96×
30Kansas~100K0.96×
31Delaware~40K0.96×
32South Dakota~30K0.95×
33Vermont~20K0.95×
34California~1.5M0.94×
35Illinois~400K0.93×
36Idaho~70K0.93×
37Virginia~300K0.92×
38Minnesota~200K0.92×
39Oregon~100K0.91×
40Rhode Island~40K0.91×
41Florida~900K0.90×
42Pennsylvania~400K0.90×
43Nevada~100K0.87×
44Maryland~200K0.86×
45Massachusetts~200K0.85×
46Utah~100K0.81×
47New York~600K0.80×
48New Jersey~300K0.80×
49Colorado~200K0.79×
50Washington, District of Columbia~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Low-carbohydrate diet, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-carbohydrate diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-carbohydrate diet audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth4.74×
02Healthy habitsHealth2.86×
03MetabolismHealth2.81×
04TasteFashion & Accessoires2.68×
05Organic compoundHome & Garden2.59×
06Nut (fruit)Food & Beverages2.47×
07Healthy dietHealth2.24×
08Trader Joe'sShopping2.11×
09Health & wellnessHealth2.03×
10Nordstrom rackFashion & Accessoires1.98×
11Weight loss (Fitness And wellness)Health1.94×
12CarbohydrateHealth1.88×
13Hobby LobbyHome & Garden1.81×
14NutrientFood & Beverages1.78×
15Men's clothingFashion & Accessoires1.73×
16FloridaTravel & Leisure1.70×
17Women's clothingFashion & Accessoires1.64×
18Kohl'sShopping1.56×
19Dollar TreeShopping1.56×
20FruitFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-carbohydrate diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-carbohydrate diet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
CreativityOPEN1.40×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-carbohydrate diet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-carbohydrate diet have in United States?

Low-carbohydrate diet has an estimated audience of 14,185,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Low-carbohydrate diet fans?

75.1% of Low-carbohydrate diet fans are female, 24.9% are male, with an average age of 42.8 years.

03

Which brands do Low-carbohydrate diet fans like most?

Low-carbohydrate diet fans show strongest brand affinity for Paleolithic diet (4.74×), Health & wellness (2.03×), and Trader Joe's (2.11×) over the country average.

04

Where do Low-carbohydrate diet fans live in United States?

Low-carbohydrate diet fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Low-carbohydrate diet fans also like?

Beyond Low-carbohydrate diet itself, the audience over-indexes on Health & wellness (2.03×), Trader Joe's (2.11×), Healthy habits (2.86×), and Metabolism (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Low-carbohydrate diet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-carbohydrate diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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