Rascasse Audience Intelligence

Taste Audience in United States

A data profile of the people who buy, follow and care about Taste in United States — modelled from more than twelve digital signal sources. Taste has an estimated audience of 27,472,441 people in United States.

#731among Topic in United States#50in Fashion & Accessoires

The average Taste fan in United States is 41.1 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Pinterest, Microwave oven, Furniture, with strongest over-indexing on Pinterest (1.9× the country average).

Demographically, the Taste audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taste fan in United States is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taste profile in United States.

Audience size
27.5M
in United States
Gender
63.4%♀
36.6% male
Age
41.1
average years
Country rank
#1067
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taste fans

63.4% are female, 36.6% are male, average age 41.1.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Taste audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.1
Estimated audience size27,472,441
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Taste audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Taste audience comes from United States.

Worldwide audience distribution share by country for Taste
CountryShare
United States28.4%
Italy6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taste audience in United States is strongest.

Fig. 05

Top regions by affinity

Taste fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~6M11.27×
02Mississippi~1M4.35×
03Vermont~200K3.59×
04New Hampshire~300K3.02×
05Nevada~700K2.54×
06Michigan~1M1.34×
07Alabama~500K1.22×
08Indiana~600K1.16×
09California~3.5M1.11×
10Missouri~400K0.80×
11Ohio~700K0.79×
12Utah~200K0.78×
13Washington, District of Columbia~60K0.76×
14Connecticut~200K0.72×
15Florida~1.5M0.70×
16Texas~1.5M0.67×
17Idaho~90K0.67×
18Louisiana~200K0.66×
19North Carolina~500K0.65×
20New York~1M0.63×
21Pennsylvania~600K0.62×
22Georgia~500K0.62×
23Alaska~40K0.62×
24Maryland~300K0.61×
25Hawaii~70K0.60×
26Delaware~40K0.59×
27West Virginia~70K0.58×
28South Dakota~40K0.58×
29Rhode Island~50K0.57×
30North Dakota~30K0.57×
31Arizona~300K0.56×
32Montana~40K0.56×
33Illinois~500K0.55×
34Colorado~200K0.55×
35South Carolina~200K0.55×
36Iowa~100K0.54×
37Maine~50K0.54×
38New Jersey~400K0.53×
39Tennessee~300K0.53×
40Oregon~200K0.53×
41Arkansas~100K0.53×
42Massachusetts~300K0.52×
43Kentucky~200K0.52×
44Nebraska~70K0.52×
45Washington~300K0.51×
46Oklahoma~200K0.51×
47New Mexico~70K0.51×
48Wisconsin~200K0.50×
49Kansas~100K0.50×
50Minnesota~200K0.47×
Fig. 06

Affinity by region

Affinity by region — Taste, United States
0.47×1.00×11.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taste audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden3.32×
02Sugar substituteFood & Beverages3.32×
03HerbalismHealth3.32×
04CitibankBusiness & Career3.31×
05QVCMovies & TV2.87×
06Gluten-free dietFood & Beverages2.61×
07Renewable energyBusiness & Career2.41×
08FedExBusiness & Career2.08×
09PinterestInternet & Social Media1.90×
10VeganismFood & Beverages1.84×
11Organic foodFood & Beverages1.84×
12EnergyHome & Garden1.73×
13Mortgage loansBusiness & Career1.70×
14ReligionBusiness & Career1.65×
15FurnitureHome & Garden1.61×
16BarbecueFood & Beverages1.60×
17EBayShopping1.56×
18Country musicMusic & Radio1.53×
19AirbnbTravel & Leisure1.51×
20Documentary moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taste audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
IndulgenceJOY1.48×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taste audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taste have in United States?

Taste has an estimated audience of 27,472,441 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Taste fans?

63.4% of Taste fans are female, 36.6% are male, with an average age of 41.1 years.

03

Which brands do Taste fans like most?

Taste fans show strongest brand affinity for Pinterest (1.9×), Microwave oven (3.32×), and Furniture (1.61×) over the country average.

04

Where do Taste fans live in United States?

Taste fans in United States are most concentrated in Virginia (reach ~6M), California (reach ~3.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Taste fans also like?

Beyond Taste itself, the audience over-indexes on Microwave oven (3.32×), Furniture (1.61×), Religion (1.65×), and Energy (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Taste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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