Taste Audience in United States

Taste has an estimated audience of 27,472,441 people in United States. 63.4% are female, 36.6% are male, average age 41.1. Top regions: Virginia, California, Texas. Top brand affinities: Kia Sportage, MSN, Honda HR-V, Do it yourself (DIY), Staples (Canada).

The average Taste fan in United States is 41.1 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Kia Sportage, MSN, Honda HR-V, with strongest over-indexing on Kia Sportage (23.38× the country average). Demographically, the Taste audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Taste fans

Demographic split for Taste audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.1
Estimated audience size27,472,441

Audience persona

The typical Taste fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Taste in United States
RegionReachAffinity
Virginia6,120,0009.44×
California3,287,1211.09×
Texas1,810,1920.77×
Florida1,444,1310.78×
New York1,094,8260.71×
Michigan907,1671.26×
Mississippi842,5713.72×
Ohio724,6780.86×
Pennsylvania643,5840.7×
Nevada619,3382.33×
North Carolina607,0840.73×
Georgia586,0130.69×
Indiana585,5451.17×
Illinois557,7950.61×
Alabama508,1511.32×
New Jersey418,5810.6×
Arizona336,2970.6×
New Hampshire318,1952.94×
Massachusetts314,3130.58×
Tennessee310,1820.56×
Maryland308,9180.65×
Washington308,1300.56×
Colorado286,4470.66×
South Carolina240,6280.58×
Louisiana239,5010.68×
Missouri222,8890.5×
Wisconsin219,1920.53×
Utah207,2820.84×
Minnesota194,8150.49×
Kentucky187,2900.54×
Connecticut172,6040.63×
Oregon168,5180.54×
Vermont166,5603.45×
Oklahoma156,3770.51×
Iowa125,7840.56×
Arkansas117,3520.52×
Kansas106,4980.49×
Idaho92,4100.67×
Nebraska67,5420.49×
Hawaii67,3600.57×
West Virginia67,1290.52×
Washington, District of Columbia64,5550.78×
New Mexico62,8430.46×
Maine46,3800.47×
Rhode Island43,6450.5×
Delaware40,2530.53×
Montana33,7520.44×
Alaska26,9410.46×
South Dakota26,8490.42×
North Dakota21,3740.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taste audience
BrandAffinityCategory
Kia Sportage23.38×Cars & Mobility
MSN3.4×News
Honda HR-V15.88×Cars & Mobility
Do it yourself (DIY)1.8×Home & Garden
Staples (Canada)2.79×Business & Career
Hobby Lobby2.01×Home & Garden
Great Clips3.06×Beauty & Wellness
Pre-school playgroup16.76×Kids & Family
Happiness1.58×Health
Nature1.51×Home & Garden
Aldi1.76×Shopping
Catherine O'Hara2.91×Movies & TV
Spas1.64×Beauty & Wellness
Dave Franco5.73×Movies & TV
Jeep Grand Cherokee4.49×Cars & Mobility
Best Buy1.63×Shopping
Dentistry2.23×Business & Career
Google Flights2.31×Travel & Leisure
Livestock1.66×Pets & Animals
Taco Bell1.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taste audience
TraitClusterScore
ExtroversionTHRILL1.44
SustainabilityBALANCE1.36
Healthy LifestyleBALANCE1.36
Design AffinityPREMIUM1.27
CreativityOPEN1.25
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Taste
CountryShare
United States28.5%
Italy6.8%
United Kingdom6.0%

See Taste audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Taste have in United States?

Taste has an estimated audience of 27,472,441 people in United States, concentrated in Virginia and California.

What is the gender split and age of Taste fans?

63.4% of Taste fans are female, 36.6% are male, with an average age of 41.1 years.

Which brands do Taste fans like most?

Taste fans show strongest brand affinity for Kia Sportage (23.38×), MSN (3.4×), and Honda HR-V (15.88×) over the country average.

Where do Taste fans live in United States?

Taste fans in United States are most concentrated in Virginia (reach 6,120,000), California (reach 3,287,121), and Texas (reach 1,810,192). These three regions account for the largest share of the active audience.

What other brands do Taste fans also like?

Beyond Taste itself, the audience over-indexes on MSN (3.4×), Honda HR-V (15.88×), Do it yourself (DIY) (1.8×), and Staples (Canada) (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.