Taste Audience in Germany
Taste has an estimated audience of 1,491,077 people in Germany. 60.3% are female, 39.7% are male, average age 38.7. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Bayern. Top brand affinities: Stradivarius, VfL Wolfsburg, Progressive rock, Este, Veneto, Škoda Kodiaq.
The average Taste fan in Germany is 38.7 years old, more female, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Bayern. Top brand affinities include Stradivarius, VfL Wolfsburg, Progressive rock, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Taste audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Taste fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.7 |
| Estimated audience size | 1,491,077 |
Audience persona
The typical Taste fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 333,116 | 6.22× |
| Nordrhein-Westfalen | 238,941 | 0.73× |
| Bayern | 156,154 | 0.65× |
| Baden-Württemberg | 136,883 | 0.67× |
| Hessen | 96,659 | 0.85× |
| Niedersachsen | 88,452 | 0.61× |
| Berlin | 46,039 | 0.69× |
| Rheinland-Pfalz | 45,139 | 0.6× |
| Sachsen | 45,071 | 0.62× |
| Brandenburg | 29,798 | 0.64× |
| Hamburg | 27,391 | 0.81× |
| Sachsen-Anhalt | 22,686 | 0.59× |
| Thüringen | 20,779 | 0.55× |
| Mecklenburg-Vorpommern | 18,973 | 0.67× |
| Saarland | 9,005 | 0.49× |
| Bremen | 7,643 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.94× | Sports |
| Progressive rock | 1.8× | Music & Radio |
| Este, Veneto | 2.4× | Travel & Leisure |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Israel | 1.81× | Travel & Leisure |
| Snow White (Fables) | 2.04× | Literature |
| Medieval fantasy | 9.81× | Literature |
| Natural rubber | 2.05× | Cars & Mobility |
| Esra Erol | 4.5× | Movies & TV |
| Keeper (password manager) | 3.36× | Technology & Electronics |
| YouGov | 5.12× | Business & Career |
| KLIX (AM) | 1.64× | Music & Radio |
| Braun Büffel | 5.85× | Fashion & Accessoires |
| Corfu (regional unit) | 2× | Travel & Leisure |
| Volvo V60 | 2.98× | Cars & Mobility |
| Camargue | 7.53× | Travel & Leisure |
| Captain Fantastic (film) | 5.57× | Movies & TV |
| Video izle | 1.91× | |
| Home Delivery | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Patriotism | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Spirituality | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
See Taste audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Taste have in Germany?
Taste has an estimated audience of 1,491,077 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Taste fans?
60.3% of Taste fans are female, 39.7% are male, with an average age of 38.7 years.
Which brands do Taste fans like most?
Taste fans show strongest brand affinity for Stradivarius (1.97×), VfL Wolfsburg (1.94×), and Progressive rock (1.8×) over the country average.
Where do Taste fans live in Germany?
Taste fans in Germany are most concentrated in Schleswig-Holstein (reach 333,116), Nordrhein-Westfalen (reach 238,941), and Bayern (reach 156,154). These three regions account for the largest share of the active audience.
What other brands do Taste fans also like?
Beyond Taste itself, the audience over-indexes on VfL Wolfsburg (1.94×), Progressive rock (1.8×), Este, Veneto (2.4×), and Škoda Kodiaq (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.