Rascasse Audience Intelligence

Taste Audience in Germany

A data profile of the people who buy, follow and care about Taste in Germany — modelled from more than twelve digital signal sources. Taste has an estimated audience of 1,491,077 people in Germany.

#2422among Topic in Germany#236in Fashion & Accessoires

The average Taste fan in Germany is 38.7 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Bayern.

Top brand affinities include Nature, Family, Postbank, with strongest over-indexing on Nature (2.06× the country average).

Demographically, the Taste audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Taste fan in Germany is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Nature.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taste profile in Germany.

Audience size
1.5M
in Germany
Gender
60.3%♀
39.7% male
Age
38.7
average years
Country rank
#4487
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taste fans

60.3% are female, 39.7% are male, average age 38.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Taste audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size1,491,077
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Taste audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4924%
50+16%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Taste audience comes from Germany.

Worldwide audience distribution share by country for Taste
CountryShare
United States28.4%
Italy6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taste audience in Germany is strongest.

Fig. 05

Top regions by affinity

Taste fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~500K9.82×
02Rheinland-Pfalz~60K0.83×
03Saarland~10K0.81×
04Bremen~10K0.81×
05Sachsen-Anhalt~30K0.77×
06Thüringen~30K0.75×
07Mecklenburg-Vorpommern~20K0.75×
08Sachsen~50K0.74×
09Berlin~50K0.74×
10Hamburg~20K0.71×
11Brandenburg~30K0.70×
12Niedersachsen~100K0.68×
13Nordrhein-Westfalen~200K0.67×
14Bayern~200K0.66×
15Baden-Württemberg~100K0.66×
16Hessen~70K0.65×
Fig. 06

Affinity by region

Affinity by region — Taste, Germany
0.65×1.00×9.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taste audience
#·InterestCategoryAffinity×
01Arabic coffeeFood & Beverages6.12×
02BiochemistryBusiness & Career3.94×
03Country rapMusic & Radio3.24×
04Western UnionBusiness & Career2.90×
05PillowHome & Garden2.68×
06Tour de FranceSports2.61×
07Real propertyHome & Garden2.61×
08RefrigeratorHome & Garden2.51×
09PostbankBusiness & Career2.24×
10LodgingTravel & Leisure2.12×
11NatureHome & Garden2.06×
12VacationsTravel & Leisure1.96×
13Aral AGCars & Mobility1.96×
14RTL TelevisionMovies & TV1.88×
15DessertsFood & Beverages1.85×
16TattoosFashion & Accessoires1.77×
17RyanairTravel & Leisure1.71×
18KitchenHome & Garden1.69×
19Netto Marken-DiscountShopping1.68×
20FamilyKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taste audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
IndulgenceJOY1.37×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taste audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Price SensitivityPREMIUM0.79×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taste have in Germany?

Taste has an estimated audience of 1,491,077 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Taste fans?

60.3% of Taste fans are female, 39.7% are male, with an average age of 38.7 years.

03

Which brands do Taste fans like most?

Taste fans show strongest brand affinity for Nature (2.06×), Family (1.57×), and Postbank (2.24×) over the country average.

04

Where do Taste fans live in Germany?

Taste fans in Germany are most concentrated in Schleswig-Holstein (reach ~500K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Taste fans also like?

Beyond Taste itself, the audience over-indexes on Family (1.57×), Postbank (2.24×), Netto Marken-Discount (1.68×), and Western Union (2.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Taste audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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