A data profile of the people who buy, follow and care about Taste in Spain — modelled from more than twelve digital signal sources. Taste has an estimated audience of 2,604,109 people in Spain.
Taste has an estimated audience of 2,604,109 people in Spain. 64.8% are female, 35.2% are male, average age 46.2. Top brand affinities: WhatsApp, Iberia (airline), Refrigerator, Satire, IBEX 35.
Top brand affinities include WhatsApp, Iberia (airline), Refrigerator, with strongest over-indexing on WhatsApp (2.52× the country average).
Demographically, the Taste audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Taste fan in Spain is more female, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Taste profile in Spain.
64.8% are female, 35.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 46.2 |
| Estimated audience size | 2,604,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Taste audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.86× | ||
| 02 | John Cena | Sports | 6.70× | ||
| 03 | Dani Rovira | Movies & TV | 5.64× | ||
| 04 | Satire | Literature | 5.39× | ||
| 05 | Refrigerator | Home & Garden | 4.37× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.88× | ||
| 07 | Volunteering | Politics & Society | 2.76× | ||
| 08 | Internet & Social Media | 2.52× | |||
| 09 | Distilled beverage | Food & Beverages | 2.42× | ||
| 10 | Mango | Shopping | 2.38× | ||
| 11 | Genetics | Kids & Family | 2.32× | ||
| 12 | Real property | Home & Garden | 2.30× | ||
| 13 | Iberia (airline) | Travel & Leisure | 2.27× | ||
| 14 | Julio Iglesias | Music & Radio | 2.15× | ||
| 15 | Aldi | Shopping | 2.14× | ||
| 16 | IBEX 35 | Business & Career | 2.07× | ||
| 17 | MSN | News | 2.06× | ||
| 18 | Caixabank | Business & Career | 2.01× | ||
| 19 | Take-out | Food & Beverages | 1.68× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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