A data profile of the people who buy, follow and care about Taste in France — modelled from more than twelve digital signal sources. Taste has an estimated audience of 2,325,262 people in France.
Taste has an estimated audience of 2,325,262 people in France. 56.7% are female, 43.3% are male, average age 42.4. Top brand affinities: Midi Libre, Real property, EBay, Biochemistry, WhatsApp.
Top brand affinities include Midi Libre, Real property, EBay, with strongest over-indexing on Midi Libre (4.45× the country average).
Demographically, the Taste audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Taste fan in France is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the Taste profile in France.
56.7% are female, 43.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.4 |
| Estimated audience size | 2,325,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Taste audience comes from France.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biochemistry | Business & Career | 5.08× | ||
| 02 | Twilight (series) | Movies & TV | 4.63× | ||
| 03 | Midi Libre | News | 4.45× | ||
| 04 | Anne Hathaway | Movies & TV | 3.18× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Political science | Business & Career | 2.57× | ||
| 07 | Genetics | Kids & Family | 2.41× | ||
| 08 | Corse Matin | News | 2.40× | ||
| 09 | Breaking news | Movies & TV | 2.38× | ||
| 10 | Real property | Home & Garden | 2.16× | ||
| 11 | EBay | Shopping | 2.09× | ||
| 12 | Subscription business model | Shopping | 2.06× | ||
| 13 | Volotea | Travel & Leisure | 1.91× | ||
| 14 | Documentary movies | Movies & TV | 1.88× | ||
| 15 | French cuisine | Food & Beverages | 1.78× | ||
| 16 | Energy | Home & Garden | 1.74× | ||
| 17 | Innovation | Business & Career | 1.74× | ||
| 18 | Internet & Social Media | 1.66× | |||
| 19 | Kitchen | Home & Garden | 1.65× | ||
| 20 | Indeed.com | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Quality Awareness | PREMIUM | 2.18× | |
| Community Orientation | OPEN | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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