A data profile of the people who buy, follow and care about Taste in Italy — modelled from more than twelve digital signal sources. Taste has an estimated audience of 6,577,173 people in Italy.
Taste has an estimated audience of 6,577,173 people in Italy. 61.7% are female, 38.3% are male, average age 44.0. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Coop, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.44× the country average).
Demographically, the Taste audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Taste fan in Italy is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Taste profile in Italy.
61.7% are female, 38.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.0 |
| Estimated audience size | 6,577,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Taste audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.64× | ||
| 02 | Traditional medicine | Health | 3.60× | ||
| 03 | Wikipedia | Internet & Social Media | 3.44× | ||
| 04 | Biochemistry | Business & Career | 3.24× | ||
| 05 | Satire | Literature | 2.83× | ||
| 06 | Baking powder | Food & Beverages | 2.78× | ||
| 07 | General practitioner | Health | 2.61× | ||
| 08 | Snack food | Food & Beverages | 2.59× | ||
| 09 | Mediaset | Technology & Electronics | 2.34× | ||
| 10 | Champagne | Food & Beverages | 2.32× | ||
| 11 | Genetics | Kids & Family | 2.10× | ||
| 12 | Milk | Food & Beverages | 1.94× | ||
| 13 | Coop | Food & Beverages | 1.93× | ||
| 14 | Internet & Social Media | 1.81× | |||
| 15 | Innovation | Business & Career | 1.80× | ||
| 16 | Volunteering | Politics & Society | 1.79× | ||
| 17 | Borsa Italiana | Business & Career | 1.61× | ||
| 18 | Personal finance | Business & Career | 1.60× | ||
| 19 | Confectionery | Food & Beverages | 1.58× | ||
| 20 | Singer-songwriter | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Community Orientation | OPEN | 1.50× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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