A data profile of the people who buy, follow and care about Taste in India — modelled from more than twelve digital signal sources. Taste has an estimated audience of 3,559,990 people in India.
Taste has an estimated audience of 3,559,990 people in India. 29.9% are female, 70.1% are male, average age 31.7. Top brand affinities: Peanuts, Instant messaging, Sarah Hyland, True Detective, Sugar substitute.
Top brand affinities include Peanuts, Instant messaging, Sarah Hyland, with strongest over-indexing on Peanuts (7.87× the country average).
Demographically, the Taste audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Taste fan in India is more male, around 31.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Peanuts.
The key figures that characterise the Taste profile in India.
29.9% are female, 70.1% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 31.7 |
| Estimated audience size | 3,559,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Taste audience comes from India.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Hyland | Movies & TV | 10.32× | ||
| 02 | Peanuts | Literature | 7.87× | ||
| 03 | The Departed | Movies & TV | 6.02× | ||
| 04 | Turmeric | Food & Beverages | 3.73× | ||
| 05 | Diet Coke | Food & Beverages | 3.59× | ||
| 06 | Single malt whisky | Food & Beverages | 3.18× | ||
| 07 | Sugar substitute | Food & Beverages | 3.05× | ||
| 08 | Sweepstakes | Games | 2.32× | ||
| 09 | Pizza | Food & Beverages | 2.11× | ||
| 10 | True Detective | Movies & TV | 2.08× | ||
| 11 | Microwave oven | Home & Garden | 2.08× | ||
| 12 | Dinner | Food & Beverages | 1.93× | ||
| 13 | Video editing | Technology & Electronics | 1.81× | ||
| 14 | Lodging | Travel & Leisure | 1.77× | ||
| 15 | Soft drinks | Food & Beverages | 1.75× | ||
| 16 | Diary | Kids & Family | 1.68× | ||
| 17 | Cabinetry | Home & Garden | 1.67× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Instant messaging | Internet & Social Media | 1.50× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Indulgence | JOY | 1.89× | |
| Sustainability | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Creativity | OPEN | 0.70× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.