A data profile of the people who buy, follow and care about Lodging in India — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 5,498,064 people in India.
The average Lodging fan in India is 35.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include States and union territories of India, Estate (law), Property law, with strongest over-indexing on States and union territories of India (3.06× the country average).
Demographically, the Lodging audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Lodging fan in India is more male, around 35.7 years old, with strong Travelling tendencies and a notable affinity for States and union territories of India.
The key figures that characterise the Lodging profile in India.
25.1% are female, 74.9% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 35.7 |
| Estimated audience size | 5,498,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Lodging audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~900K | 3.43× | |
| 02 | Goa | ~9K | 1.52× | |
| 03 | Karnataka | ~200K | 1.31× | |
| 04 | Nagaland | ~5K | 1.30× | |
| 05 | Arunachal Pradesh | ~4K | 1.23× | |
| 06 | Manipur | ~7K | 1.08× | |
| 07 | Sikkim | ~3K | 1.06× | |
| 08 | Meghalaya | ~6K | 1.02× | |
| 09 | Madhya Pradesh | ~100K | 0.98× | |
| 10 | Mizoram | ~4K | 0.94× | |
| 11 | Tripura | ~7K | 0.93× | |
| 12 | Assam | ~50K | 0.90× | |
| 13 | Odisha | ~50K | 0.88× | |
| 14 | Andhra Pradesh | ~60K | 0.87× | |
| 15 | Chhattisgarh | ~30K | 0.87× | |
| 16 | Uttarakhand | ~20K | 0.84× | |
| 17 | Himachal Pradesh | ~20K | 0.84× | |
| 18 | Tamil Nadu | ~100K | 0.82× | |
| 19 | Jammu and Kashmir | ~20K | 0.79× | |
| 20 | Telangana | ~60K | 0.77× | |
| 21 | Jharkhand | ~40K | 0.76× | |
| 22 | Rajasthan | ~90K | 0.75× | |
| 23 | Haryana | ~50K | 0.75× | |
| 24 | West Bengal | ~100K | 0.73× | |
| 25 | Punjab (region) | ~50K | 0.72× | |
| 26 | Gujarat | ~100K | 0.70× | |
| 27 | Uttar Pradesh | ~200K | 0.64× | |
| 28 | Bihar | ~60K | 0.60× | |
| 29 | Kerala | ~50K | 0.58× |
The strongest cross-interests of the Lodging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property law | Home & Garden | 8.27× | ||
| 02 | Urban planning | Business & Career | 6.13× | ||
| 03 | Estate (law) | Business & Career | 5.57× | ||
| 04 | Housing estate | Home & Garden | 4.40× | ||
| 05 | Refrigerator | Home & Garden | 3.95× | ||
| 06 | Corporation | Business & Career | 3.63× | ||
| 07 | Airplane | Cars & Mobility | 3.23× | ||
| 08 | Individual | Politics & Society | 3.21× | ||
| 09 | States and union territories of India | Travel & Leisure | 3.06× | ||
| 10 | Bed | Home & Garden | 3.03× | ||
| 11 | Recreation | Travel & Leisure | 3.02× | ||
| 12 | Asia | Travel & Leisure | 2.47× | ||
| 13 | House | Home & Garden | 2.47× | ||
| 14 | South Asia | Travel & Leisure | 2.43× | ||
| 15 | Employment | Business & Career | 2.34× | ||
| 16 | Instant messaging | Internet & Social Media | 2.17× | ||
| 17 | Hotels | Travel & Leisure | 2.06× | ||
| 18 | Leisure | Travel & Leisure | 1.88× | ||
| 19 | Social network | Internet & Social Media | 1.69× | ||
| 20 | Business | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Convenience Orientation | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Spirituality | BALANCE | 1.11× |
Lodging has an estimated audience of 5,498,064 people in India, concentrated in Maharashtra and Karnataka.
25.1% of Lodging fans are female, 74.9% are male, with an average age of 35.7 years.
Lodging fans show strongest brand affinity for States and union territories of India (3.06×), Estate (law) (5.57×), and Property law (8.27×) over the country average.
Lodging fans in India are most concentrated in Maharashtra (reach ~900K), Karnataka (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lodging itself, the audience over-indexes on Estate (law) (5.57×), Property law (8.27×), Corporation (3.63×), and Refrigerator (3.95×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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