A data profile of the people who buy, follow and care about Lodging in United Kingdom — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 11,639,836 people in United Kingdom.
The average Lodging fan in United Kingdom is 47.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, England, South East.
The key figures that characterise the Lodging profile in United Kingdom.
64.4% are female, 35.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 47.2 |
| Estimated audience size | 11,639,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Lodging audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Where the Lodging audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 2.00× | |
| 02 | Wales | ~900K | 1.32× | |
| 03 | Yorkshire and the Humber | ~1M | 1.25× | |
| 04 | West Midlands | ~600K | 1.25× | |
| 05 | South East | ~1.5M | 1.02× | |
| 06 | East of England | ~1M | 1.00× | |
| 07 | East Midlands | ~800K | 0.96× | |
| 08 | North East | ~400K | 0.96× | |
| 09 | South West | ~900K | 0.92× | |
| 10 | North West | ~1M | 0.77× | |
| 11 | Northern Ireland | ~200K | 0.60× | |
| 12 | England | ~2M | 0.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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