Lodging Audience in United Kingdom
Lodging has an estimated audience of 11,639,836 people in United Kingdom. 64.4% are female, 35.6% are male, average age 47.2. Top regions: Scotland, England, South East.
The average Lodging fan in United Kingdom is 47.2 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, England, South East. Demographically, the Lodging audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lodging fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 47.2 |
| Estimated audience size | 11,639,836 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,117,505 | 2.02× |
| England | 1,766,526 | 0.16× |
| South East | 1,613,004 | 1.03× |
| Yorkshire and the Humber | 1,231,933 | 1.32× |
| East of England | 1,059,332 | 1× |
| Wales | 891,800 | 1.34× |
| South West | 834,977 | 0.87× |
| North West | 775,177 | 0.62× |
| East Midlands | 766,827 | 0.94× |
| West Midlands | 649,796 | 1.3× |
| North East | 416,966 | 0.92× |
| Northern Ireland | 169,829 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
See Lodging audiences in other countries
More Travel type audiences in United Kingdom
- Hotels (24,959,873)
- Camping (15,985,470)
- Beaches (14,417,070)
- Cruises (11,559,872)
- Air travel (10,910,324)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.