Beaches Audience in United Kingdom
Beaches has an estimated audience of 14,417,070 people in United Kingdom. 61.5% are female, 38.5% are male, average age 45.6. Top regions: England, South East, South West. Top brand affinities: Vacations, Travel Adventures, Fine-art photography, Videography, Street photography.
The average Beaches fan in United Kingdom is 45.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Vacations, Travel Adventures, Fine-art photography, with strongest over-indexing on Vacations (1.52× the country average). Demographically, the Beaches audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.6 |
| Estimated audience size | 14,417,070 |
Audience persona
The typical Beaches fan in United Kingdom is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,812,803 | 1.5× |
| South East | 2,159,749 | 1.12× |
| South West | 1,314,366 | 1.11× |
| Yorkshire and the Humber | 1,310,105 | 1.13× |
| Scotland | 1,269,662 | 0.98× |
| East of England | 1,093,244 | 0.83× |
| West Midlands | 909,494 | 1.47× |
| North West | 872,186 | 0.57× |
| Wales | 821,514 | 1× |
| East Midlands | 792,849 | 0.78× |
| North East | 558,492 | 1× |
| Northern Ireland | 351,487 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 1.52× | Travel & Leisure |
| Travel Adventures | 1.54× | Travel & Leisure |
| Fine-art photography | 1.83× | Technology & Electronics |
| Videography | 1.65× | Internet & Social Media |
| Street photography | 1.64× | Technology & Electronics |
| Wizz Air | 1.55× | Travel & Leisure |
| Lace wig | 1.51× | Beauty & Wellness |
| Modeling agency | 1.73× | Fashion & Accessoires |
| Backpacking (travel) | 1.58× | Travel & Leisure |
| health | 1.65× | Health |
| Virgin Holidays | 1.64× | Politics & Society |
| Travel Blogger | 1.96× | Travel & Leisure |
| Contemporary art gallery | 1.58× | Arts & Culture |
| Portrait photography | 1.51× | Technology & Electronics |
| American Airlines | 1.53× | Travel & Leisure |
| Photo shoot | 1.67× | Technology & Electronics |
| Creative entrepreneurship | 1.67× | Business & Career |
| Singapore Airlines | 1.52× | Travel & Leisure |
| Air France | 1.54× | Travel & Leisure |
| Coursera | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Travelling | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.07 |
| Sustainability | BALANCE | 1.05 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in United Kingdom
- Hotels (24,959,873)
- Camping (15,985,470)
- Lodging (11,639,837)
- Cruises (11,559,872)
- Air travel (10,910,324)
Frequently asked questions
How many fans does Beaches have in United Kingdom?
Beaches has an estimated audience of 14,417,070 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Beaches fans?
61.5% of Beaches fans are female, 38.5% are male, with an average age of 45.6 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Vacations (1.52×), Travel Adventures (1.54×), and Fine-art photography (1.83×) over the country average.
Where do Beaches fans live in United Kingdom?
Beaches fans in United Kingdom are most concentrated in England (reach 10,812,803), South East (reach 2,159,749), and South West (reach 1,314,366). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Travel Adventures (1.54×), Fine-art photography (1.83×), Videography (1.65×), and Street photography (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.