A data profile of the people who buy, follow and care about Beaches in Canada — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 7,022,702 people in Canada.
The average Beaches fan in Canada is 43.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Aritzia, Diane Keaton, Travel photography, with strongest over-indexing on Aritzia (1.52× the country average).
Demographically, the Beaches audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Beaches fan in Canada is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Aritzia.
The key figures that characterise the Beaches profile in Canada.
55.8% are female, 44.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.7 |
| Estimated audience size | 7,022,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Beaches audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~300K | 1.55× | |
| 02 | Ontario | ~4M | 1.36× | |
| 03 | Prince Edward Island | ~50K | 1.35× | |
| 04 | British Columbia | ~1M | 1.14× | |
| 05 | Alberta | ~800K | 0.92× | |
| 06 | New Brunswick | ~100K | 0.92× | |
| 07 | Manitoba | ~200K | 0.90× | |
| 08 | Newfoundland and Labrador | ~100K | 0.89× | |
| 09 | Saskatchewan | ~200K | 0.80× | |
| 10 | Quebec | ~900K | 0.53× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turks and Caicos Islands | Travel & Leisure | 2.81× | ||
| 02 | Maquillaje Profesional | Beauty & Wellness | 2.46× | ||
| 03 | Bodrum | Travel & Leisure | 2.23× | ||
| 04 | Tankini | Fashion & Accessoires | 2.18× | ||
| 05 | Sainsbury's | Shopping | 2.12× | ||
| 06 | Diane Keaton | Movies & TV | 2.06× | ||
| 07 | Caitriona Balfe | Fashion & Accessoires | 1.86× | ||
| 08 | One-piece swimsuit | Fashion & Accessoires | 1.70× | ||
| 09 | Antony Starr | Movies & TV | 1.69× | ||
| 10 | Google Photos | Technology & Electronics | 1.62× | ||
| 11 | MBNA | Business & Career | 1.62× | ||
| 12 | Ecotourism | Business & Career | 1.59× | ||
| 13 | All-inclusive resort | Travel & Leisure | 1.57× | ||
| 14 | Jejudo | Travel & Leisure | 1.57× | ||
| 15 | Outdoor Photographer | Arts & Culture | 1.53× | ||
| 16 | Aritzia | Fashion & Accessoires | 1.52× | ||
| 17 | Photo shoot | Technology & Electronics | 1.52× | ||
| 18 | Travel photography | Technology & Electronics | 1.51× | ||
| 19 | Princess Cruises | Travel & Leisure | 1.51× | ||
| 20 | Makeup Tutorials | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.71× | |
| Urban Lifestyle | OPEN | 1.43× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Individualism | JOY | 0.93× |
Beaches has an estimated audience of 7,022,702 people in Canada, concentrated in Ontario and British Columbia.
55.8% of Beaches fans are female, 44.2% are male, with an average age of 43.7 years.
Beaches fans show strongest brand affinity for Aritzia (1.52×), Diane Keaton (2.06×), and Travel photography (1.51×) over the country average.
Beaches fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Diane Keaton (2.06×), Travel photography (1.51×), Outdoor Photographer (1.53×), and Makeup Tutorials (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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