Beaches Audience in Canada
Beaches has an estimated audience of 7,022,702 people in Canada. 55.8% are female, 44.2% are male, average age 43.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Aritzia, Diane Keaton, Travel photography, Outdoor Photographer, Makeup Tutorials.
The average Beaches fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Aritzia, Diane Keaton, Travel photography, with strongest over-indexing on Aritzia (1.52× the country average). Demographically, the Beaches audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.7 |
| Estimated audience size | 7,022,702 |
Audience persona
The typical Beaches fan in Canada is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Aritzia.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,011,088 | 1.36× |
| British Columbia | 1,194,993 | 1.14× |
| Quebec | 893,029 | 0.53× |
| Alberta | 796,456 | 0.92× |
| Nova Scotia | 325,335 | 1.55× |
| Manitoba | 236,519 | 0.9× |
| Saskatchewan | 178,929 | 0.8× |
| New Brunswick | 148,470 | 0.92× |
| Newfoundland and Labrador | 95,354 | 0.89× |
| Prince Edward Island | 46,554 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aritzia | 1.52× | Fashion & Accessoires |
| Diane Keaton | 2.06× | Movies & TV |
| Travel photography | 1.51× | Technology & Electronics |
| Outdoor Photographer | 1.53× | Arts & Culture |
| Makeup Tutorials | 1.5× | Beauty & Wellness |
| Ecotourism | 1.59× | Business & Career |
| Google Photos | 1.62× | Technology & Electronics |
| Turks and Caicos Islands | 2.81× | Travel & Leisure |
| All-inclusive resort | 1.57× | Travel & Leisure |
| Maquillaje Profesional | 2.46× | Beauty & Wellness |
| MBNA | 1.62× | Business & Career |
| One-piece swimsuit | 1.7× | Fashion & Accessoires |
| Princess Cruises | 1.51× | Travel & Leisure |
| Bodrum | 2.23× | Travel & Leisure |
| Jejudo | 1.57× | Travel & Leisure |
| Tankini | 2.18× | Fashion & Accessoires |
| Photo shoot | 1.52× | Technology & Electronics |
| Princess Beatrice of York | 2.34× | Politics & Society |
| Punta Cana | 1.52× | Travel & Leisure |
| Celebrity Cruises | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.43 |
| Need for Security | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| Travelling | THRILL | 1.08 |
| Spirituality | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in Canada
- Camping (10,235,650)
- Hotels (10,097,913)
- Cruises (5,242,803)
- Air travel (5,045,091)
- Lakes (4,909,281)
Frequently asked questions
How many fans does Beaches have in Canada?
Beaches has an estimated audience of 7,022,702 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Beaches fans?
55.8% of Beaches fans are female, 44.2% are male, with an average age of 43.7 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Aritzia (1.52×), Diane Keaton (2.06×), and Travel photography (1.51×) over the country average.
Where do Beaches fans live in Canada?
Beaches fans in Canada are most concentrated in Ontario (reach 4,011,088), British Columbia (reach 1,194,993), and Quebec (reach 893,029). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Diane Keaton (2.06×), Travel photography (1.51×), Outdoor Photographer (1.53×), and Makeup Tutorials (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.