Beaches Audience in Italy
Beaches has an estimated audience of 17,074,942 people in Italy. 56.8% are female, 43.2% are male, average age 44.5. Top regions: Sicilia, Campania, Lombardy. Top brand affinities: Beach Party, Moda Feminina, Skyscanner, Millie Bobby Brown, Holiday village.
The average Beaches fan in Italy is 44.5 years old, more female, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Campania, Lombardy. Top brand affinities include Beach Party, Moda Feminina, Skyscanner, with strongest over-indexing on Beach Party (1.69× the country average). Demographically, the Beaches audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.5 |
| Estimated audience size | 17,074,942 |
Audience persona
The typical Beaches fan in Italy is more female, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Beach Party.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | 3,375,755 | 2.28× |
| Campania | 2,604,818 | 1.36× |
| Lombardy | 2,049,207 | 0.68× |
| Tuscany | 1,767,652 | 1.56× |
| Puglia | 1,696,488 | 1.44× |
| Lazio | 1,567,034 | 0.75× |
| Veneto | 1,250,959 | 0.93× |
| Sardinia | 1,237,500 | 2.75× |
| Liguria | 1,077,255 | 2.25× |
| Piedmont | 681,184 | 0.54× |
| Emilia-Romagna | 646,043 | 0.46× |
| Friuli-Venezia Giulia | 529,968 | 1.65× |
| Trentino-Alto Adige/Südtirol | 467,709 | 1.45× |
| Calabria | 271,739 | 0.52× |
| Marche | 210,349 | 0.49× |
| Umbria | 149,720 | 0.54× |
| Abruzzo | 116,110 | 0.31× |
| Basilicata | 49,532 | 0.32× |
| Molise | 25,163 | 0.31× |
| Aosta Valley | 13,797 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beach Party | 1.69× | Travel & Leisure |
| Moda Feminina | 1.69× | Fashion & Accessoires |
| Skyscanner | 1.5× | Travel & Leisure |
| Millie Bobby Brown | 1.74× | Movies & TV |
| Holiday village | 1.56× | Travel & Leisure |
| Civil marriage | 2.07× | Kids & Family |
| Bad Bunny | 1.67× | Music & Radio |
| Maquillaje Profesional | 1.69× | Beauty & Wellness |
| Trendsetters | 1.79× | Politics & Society |
| National Grandparents Day | 1.84× | Kids & Family |
| Legal education | 2.17× | Business & Career |
| Natalie Portman | 1.74× | Movies & TV |
| Mortgage calculator | 1.53× | Home & Garden |
| Musei | 1.67× | Travel & Leisure |
| Home Renovations | 1.5× | Home & Garden |
| Música sertaneja | 1.75× | Music & Radio |
| Bachata (dance) | 1.55× | Music & Radio |
| Club | 1.58× | Music & Radio |
| Shakira | 1.59× | Music & Radio |
| Waist | 1.92× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Travelling | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.11 |
| Indulgence | JOY | 1.07 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in Italy
- Hotels (26,219,983)
- Camping (13,701,662)
- Lodging (11,426,698)
- Air travel (11,218,998)
- Lakes (10,506,238)
Frequently asked questions
How many fans does Beaches have in Italy?
Beaches has an estimated audience of 17,074,942 people in Italy, concentrated in Sicilia and Campania.
What is the gender split and age of Beaches fans?
56.8% of Beaches fans are female, 43.2% are male, with an average age of 44.5 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Beach Party (1.69×), Moda Feminina (1.69×), and Skyscanner (1.5×) over the country average.
Where do Beaches fans live in Italy?
Beaches fans in Italy are most concentrated in Sicilia (reach 3,375,755), Campania (reach 2,604,818), and Lombardy (reach 2,049,207). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Moda Feminina (1.69×), Skyscanner (1.5×), Millie Bobby Brown (1.74×), and Holiday village (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.