A data profile of the people who buy, follow and care about Beaches in Italy — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 17,074,942 people in Italy.
The average Beaches fan in Italy is 44.5 years old, more female, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Campania, Lombardy.
Top brand affinities include Beach Party, Moda Feminina, Skyscanner, with strongest over-indexing on Beach Party (1.69× the country average).
Demographically, the Beaches audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Beaches fan in Italy is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Beach Party.
The key figures that characterise the Beaches profile in Italy.
56.8% are female, 43.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.5 |
| Estimated audience size | 17,074,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Beaches audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~1M | 2.73× | |
| 02 | Sicilia | ~3.5M | 2.27× | |
| 03 | Liguria | ~1M | 2.24× | |
| 04 | Friuli-Venezia Giulia | ~500K | 1.64× | |
| 05 | Tuscany | ~2M | 1.56× | |
| 06 | Puglia | ~1.5M | 1.44× | |
| 07 | Trentino-Alto Adige/Südtirol | ~500K | 1.44× | |
| 08 | Campania | ~2.5M | 1.36× | |
| 09 | Veneto | ~1.5M | 0.93× | |
| 10 | Lazio | ~1.5M | 0.75× | |
| 11 | Lombardy | ~2M | 0.68× | |
| 12 | Umbria | ~200K | 0.57× | |
| 13 | Piedmont | ~700K | 0.55× | |
| 14 | Aosta Valley | ~20K | 0.55× | |
| 15 | Calabria | ~300K | 0.54× | |
| 16 | Marche | ~200K | 0.51× | |
| 17 | Molise | ~40K | 0.51× | |
| 18 | Emilia-Romagna | ~700K | 0.47× | |
| 19 | Basilicata | ~70K | 0.44× | |
| 20 | Abruzzo | ~100K | 0.36× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Legal education | Business & Career | 2.17× | ||
| 02 | Civil marriage | Kids & Family | 2.07× | ||
| 03 | Waist | Health | 1.92× | ||
| 04 | National Grandparents Day | Kids & Family | 1.84× | ||
| 05 | Trendsetters | Politics & Society | 1.79× | ||
| 06 | Música sertaneja | Music & Radio | 1.75× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.74× | ||
| 08 | Natalie Portman | Movies & TV | 1.74× | ||
| 09 | Beach Party | Travel & Leisure | 1.69× | ||
| 10 | Moda Feminina | Fashion & Accessoires | 1.69× | ||
| 11 | Maquillaje Profesional | Beauty & Wellness | 1.69× | ||
| 12 | Bad Bunny | Music & Radio | 1.67× | ||
| 13 | Musei | Travel & Leisure | 1.67× | ||
| 14 | Shakira | Music & Radio | 1.59× | ||
| 15 | Club | Music & Radio | 1.58× | ||
| 16 | Holiday village | Travel & Leisure | 1.56× | ||
| 17 | Bachata (dance) | Music & Radio | 1.55× | ||
| 18 | Mortgage calculator | Home & Garden | 1.53× | ||
| 19 | Skyscanner | Travel & Leisure | 1.50× | ||
| 20 | Home Renovations | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.98× |
Beaches has an estimated audience of 17,074,942 people in Italy, concentrated in Sicilia and Campania.
56.8% of Beaches fans are female, 43.2% are male, with an average age of 44.5 years.
Beaches fans show strongest brand affinity for Beach Party (1.69×), Moda Feminina (1.69×), and Skyscanner (1.5×) over the country average.
Beaches fans in Italy are most concentrated in Sicilia (reach ~3.5M), Campania (reach ~2.5M), and Lombardy (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Moda Feminina (1.69×), Skyscanner (1.5×), Millie Bobby Brown (1.74×), and Holiday village (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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