Beaches Audience in Mexico
Beaches has an estimated audience of 6,962,871 people in Mexico. 53.5% are female, 46.5% are male, average age 36.1. Top regions: State of Mexico, Quintana Roo, Nuevo Leon. Top brand affinities: Sewing, Wood carving, Golden Retriever, Braid, Julión Álvarez.
The average Beaches fan in Mexico is 36.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Quintana Roo, Nuevo Leon. Top brand affinities include Sewing, Wood carving, Golden Retriever, with strongest over-indexing on Sewing (1.52× the country average). Demographically, the Beaches audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 36.1 |
| Estimated audience size | 6,962,871 |
Audience persona
The typical Beaches fan in Mexico is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Sewing.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 966,266 | 1.01× |
| Quintana Roo | 695,044 | 5.09× |
| Nuevo Leon | 596,859 | 1.43× |
| Jalisco | 546,375 | 1.06× |
| Baja California | 418,874 | 1.45× |
| Baja California Sur | 384,847 | 6.92× |
| Distrito Federal | 257,286 | 0.28× |
| Nayarit | 229,647 | 3.41× |
| Guanajuato | 223,288 | 0.68× |
| Chihuahua | 139,901 | 0.58× |
| Yucatan | 126,883 | 0.88× |
| Veracruz (state) | 114,285 | 0.28× |
| Puebla | 108,973 | 0.29× |
| Tamaulipas | 94,159 | 0.4× |
| Coahuila de Zaragoza | 82,847 | 0.4× |
| Morelos | 71,077 | 0.59× |
| Guerrero | 66,914 | 0.38× |
| Michoacan de Ocampo | 55,546 | 0.23× |
| Aguascalientes | 28,548 | 0.32× |
| Chiapas | 24,981 | 0.12× |
| Hidalgo | 24,114 | 0.14× |
| Campeche | 16,037 | 0.3× |
| Zacatecas | 13,549 | 0.15× |
| Tabasco | 12,426 | 0.09× |
| Durango | 12,375 | 0.13× |
| Colima | 12,174 | 0.27× |
| Tlaxcala | 8,426 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing | 1.52× | Home & Garden |
| Wood carving | 1.5× | Home & Garden |
| Golden Retriever | 1.68× | Pets & Animals |
| Braid | 1.54× | Home & Garden |
| Julión Álvarez | 1.52× | Music & Radio |
| Lotería | 1.62× | Games |
| Pocahontas (1995 film) | 1.98× | Movies & TV |
| Ixtapa | 1.54× | Travel & Leisure |
| Antonio Aguilar | 1.58× | Music & Radio |
| Destination spa | 1.5× | Health |
| Email client | 1.54× | Technology & Electronics |
| Veterinary physician | 1.5× | Pets & Animals |
| Atelier | 1.61× | Home & Garden |
| Huatulco | 1.64× | Travel & Leisure |
| Comedy club | 1.63× | Movies & TV |
| Geotechnical engineering | 1.54× | Business & Career |
| Detroit Lions | 1.78× | Sports |
| Saddle | 1.67× | Sports |
| Folk costume | 1.74× | Fashion & Accessoires |
| Nail (fastener) | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.28 |
| Luxury Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in Mexico
- Hotels (9,384,855)
- Air travel (4,735,982)
- Camping (4,277,603)
- Theme parks (4,085,988)
- Lakes (3,861,031)
Frequently asked questions
How many fans does Beaches have in Mexico?
Beaches has an estimated audience of 6,962,871 people in Mexico, concentrated in State of Mexico and Quintana Roo.
What is the gender split and age of Beaches fans?
53.5% of Beaches fans are female, 46.5% are male, with an average age of 36.1 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Sewing (1.52×), Wood carving (1.5×), and Golden Retriever (1.68×) over the country average.
Where do Beaches fans live in Mexico?
Beaches fans in Mexico are most concentrated in State of Mexico (reach 966,266), Quintana Roo (reach 695,044), and Nuevo Leon (reach 596,859). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Wood carving (1.5×), Golden Retriever (1.68×), Braid (1.54×), and Julión Álvarez (1.52×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.