A data profile of the people who buy, follow and care about Beaches in Mexico — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 6,962,871 people in Mexico.
The average Beaches fan in Mexico is 36.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Quintana Roo, Nuevo Leon.
Top brand affinities include Sewing, Wood carving, Golden Retriever, with strongest over-indexing on Sewing (1.52× the country average).
Demographically, the Beaches audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Beaches fan in Mexico is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Sewing.
The key figures that characterise the Beaches profile in Mexico.
53.5% are female, 46.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 36.1 |
| Estimated audience size | 6,962,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Beaches audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
Where the Beaches audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~400K | 6.66× | |
| 02 | Quintana Roo | ~700K | 4.89× | |
| 03 | Nayarit | ~200K | 3.22× | |
| 04 | Baja California | ~400K | 1.43× | |
| 05 | Nuevo Leon | ~600K | 1.42× | |
| 06 | Jalisco | ~500K | 1.06× | |
| 07 | State of Mexico | ~1M | 1.01× | |
| 08 | Yucatan | ~100K | 0.89× | |
| 09 | Tabasco | ~100K | 0.82× | |
| 10 | Tlaxcala | ~60K | 0.75× | |
| 11 | Guanajuato | ~200K | 0.71× | |
| 12 | Zacatecas | ~60K | 0.70× | |
| 13 | Colima | ~30K | 0.70× | |
| 14 | Durango | ~70K | 0.69× | |
| 15 | Morelos | ~80K | 0.68× | |
| 16 | Campeche | ~40K | 0.68× | |
| 17 | Chihuahua | ~200K | 0.64× | |
| 18 | Chiapas | ~100K | 0.60× | |
| 19 | Guerrero | ~100K | 0.59× | |
| 20 | Aguascalientes | ~50K | 0.58× | |
| 21 | Tamaulipas | ~100K | 0.57× | |
| 22 | Hidalgo | ~90K | 0.54× | |
| 23 | Coahuila de Zaragoza | ~100K | 0.53× | |
| 24 | Michoacan de Ocampo | ~100K | 0.48× | |
| 25 | Puebla | ~200K | 0.42× | |
| 26 | Veracruz (state) | ~200K | 0.41× | |
| 27 | Distrito Federal | ~300K | 0.34× |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pocahontas (1995 film) | Movies & TV | 1.98× | ||
| 02 | Detroit Lions | Sports | 1.78× | ||
| 03 | Folk costume | Fashion & Accessoires | 1.74× | ||
| 04 | Golden Retriever | Pets & Animals | 1.68× | ||
| 05 | Saddle | Sports | 1.67× | ||
| 06 | Huatulco | Travel & Leisure | 1.64× | ||
| 07 | Comedy club | Movies & TV | 1.63× | ||
| 08 | Lotería | Games | 1.62× | ||
| 09 | Atelier | Home & Garden | 1.61× | ||
| 10 | Antonio Aguilar | Music & Radio | 1.58× | ||
| 11 | Harness racing | Sports | 1.58× | ||
| 12 | Nail (fastener) | Home & Garden | 1.56× | ||
| 13 | Braid | Home & Garden | 1.54× | ||
| 14 | Ixtapa | Travel & Leisure | 1.54× | ||
| 15 | Email client | Technology & Electronics | 1.54× | ||
| 16 | Geotechnical engineering | Business & Career | 1.54× | ||
| 17 | Sewing | Home & Garden | 1.52× | ||
| 18 | Wood carving | Home & Garden | 1.50× | ||
| 19 | Destination spa | Health | 1.50× | ||
| 20 | Veterinary physician | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.21× | |
| Creativity | OPEN | 1.09× | |
| Price Sensitivity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Community Orientation | OPEN | 0.82× |
Beaches has an estimated audience of 6,962,871 people in Mexico, concentrated in State of Mexico and Quintana Roo.
53.5% of Beaches fans are female, 46.5% are male, with an average age of 36.1 years.
Beaches fans show strongest brand affinity for Sewing (1.52×), Wood carving (1.5×), and Golden Retriever (1.68×) over the country average.
Beaches fans in Mexico are most concentrated in State of Mexico (reach ~1M), Quintana Roo (reach ~700K), and Nuevo Leon (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Beaches itself, the audience over-indexes on Wood carving (1.5×), Golden Retriever (1.68×), Braid (1.54×), and Pocahontas (1995 film) (1.98×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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