A data profile of the people who buy, follow and care about Detroit Lions in Mexico — modelled from more than twelve digital signal sources. Detroit Lions has an estimated audience of 395,262 people in Mexico.
The average Detroit Lions fan in Mexico is 34.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Cincinnati Bengals, Tampa Bay Buccaneers, Cleveland Browns, with strongest over-indexing on Cincinnati Bengals (20.22× the country average).
Demographically, the Detroit Lions audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Detroit Lions fan in Mexico is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Cincinnati Bengals.
The key figures that characterise the Detroit Lions profile in Mexico.
29.8% are female, 70.2% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 34.4 |
| Estimated audience size | 395,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Detroit Lions audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 83.0% |
| Canada | 3.1% |
| United Kingdom | 2.4% |
Where the Detroit Lions audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~7K | 2.26× | |
| 02 | Chihuahua | ~30K | 2.03× | |
| 03 | Coahuila de Zaragoza | ~20K | 1.95× | |
| 04 | Nuevo Leon | ~40K | 1.88× | |
| 05 | State of Mexico | ~90K | 1.69× | |
| 06 | Distrito Federal | ~70K | 1.31× | |
| 07 | Baja California | ~20K | 1.24× | |
| 08 | Nayarit | ~4K | 1.17× | |
| 09 | Jalisco | ~30K | 1.10× | |
| 10 | Durango | ~6K | 1.07× | |
| 11 | Aguascalientes | ~5K | 1.01× | |
| 12 | Guanajuato | ~20K | 0.97× | |
| 13 | Morelos | ~6K | 0.82× | |
| 14 | Puebla | ~20K | 0.77× | |
| 15 | Michoacan de Ocampo | ~10K | 0.74× | |
| 16 | Yucatan | ~6K | 0.71× | |
| 17 | Veracruz (state) | ~20K | 0.67× | |
| 18 | Hidalgo | ~6K | 0.67× | |
| 19 | Zacatecas | ~3K | 0.67× | |
| 20 | Colima | ~2K | 0.67× | |
| 21 | Guerrero | ~6K | 0.62× | |
| 22 | Sinaloa | ~6K | 0.61× | |
| 23 | Campeche | ~2K | 0.61× | |
| 24 | Tlaxcala | ~3K | 0.60× | |
| 25 | Oaxaca | ~6K | 0.53× | |
| 26 | Chiapas | ~6K | 0.52× |
The strongest cross-interests of the Detroit Lions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cincinnati Bengals | Sports | 20.22× | ||
| 02 | Cleveland Browns | Sports | 19.18× | ||
| 03 | Tampa Bay Buccaneers | Sports | 16.67× | ||
| 04 | Indianapolis Colts | Sports | 12.92× | ||
| 05 | Jacksonville Jaguars | Sports | 12.73× | ||
| 06 | Minnesota Vikings | Sports | 12.12× | ||
| 07 | Atlanta Falcons | Sports | 8.76× | ||
| 08 | New York Jets | Sports | 8.59× | ||
| 09 | Joe Burrow | Sports | 8.33× | ||
| 10 | Houston Texans | Sports | 7.69× | ||
| 11 | Jaden Smith | Sports | 6.93× | ||
| 12 | Los Angeles Rams | Sports | 6.26× | ||
| 13 | Seattle Seahawks | Sports | 6.00× | ||
| 14 | Baltimore Ravens | Sports | 5.98× | ||
| 15 | Kansas City Chiefs | Sports | 5.83× | ||
| 16 | Buffalo Bills | Sports | 5.62× | ||
| 17 | Michael Jordan | Sports | 5.57× | ||
| 18 | Dj AniMe | Music & Radio | 2.26× | ||
| 19 | ANIMEFLV | Internet & Social Media | 2.07× | ||
| 20 | Pandora | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Tradition | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.87× | |
| Indulgence | JOY | 0.88× |
Detroit Lions has an estimated audience of 395,262 people in Mexico, concentrated in State of Mexico and Distrito Federal.
29.8% of Detroit Lions fans are female, 70.2% are male, with an average age of 34.4 years.
Detroit Lions fans show strongest brand affinity for Cincinnati Bengals (20.22×), Tampa Bay Buccaneers (16.67×), and Cleveland Browns (19.18×) over the country average.
Detroit Lions fans in Mexico are most concentrated in State of Mexico (reach ~90K), Distrito Federal (reach ~70K), and Nuevo Leon (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Detroit Lions itself, the audience over-indexes on Tampa Bay Buccaneers (16.67×), Cleveland Browns (19.18×), Indianapolis Colts (12.92×), and Minnesota Vikings (12.12×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Detroit Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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