A data profile of the people who buy, follow and care about Theme parks in Mexico — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 4,085,988 people in Mexico.
Theme parks has an estimated audience of 4,085,988 people in Mexico. 56.0% are female, 44.0% are male, average age 35.4. Top brand affinities: Six Flags, Sportswear (fashion), Social influence, Slim-fit pants, LADYBUG.
Top brand affinities include Six Flags, Sportswear (fashion), Social influence, with strongest over-indexing on Six Flags (1.6× the country average).
Demographically, the Theme parks audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Travelling.
The typical Theme parks fan in Mexico is more female, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Six Flags.
The key figures that characterise the Theme parks profile in Mexico.
56.0% are female, 44.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 35.4 |
| Estimated audience size | 4,085,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Theme parks audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming with dolphins | Travel & Leisure | 2.40× | ||
| 02 | Knott's Berry Farm | Travel & Leisure | 2.40× | ||
| 03 | Universal Orlando | Travel & Leisure | 2.10× | ||
| 04 | Slim-fit pants | Fashion & Accessoires | 1.99× | ||
| 05 | Legoland California Resort | Travel & Leisure | 1.92× | ||
| 06 | Water slide | Home & Garden | 1.90× | ||
| 07 | Training Day | Movies & TV | 1.87× | ||
| 08 | Disney's Animal Kingdom | Travel & Leisure | 1.82× | ||
| 09 | Social influence | Politics & Society | 1.80× | ||
| 10 | DIY & Craft Ideas | Home & Garden | 1.68× | ||
| 11 | XLR8 | Music & Radio | 1.67× | ||
| 12 | Mocedades | Music & Radio | 1.66× | ||
| 13 | Sportswear (fashion) | Fashion & Accessoires | 1.65× | ||
| 14 | JoJo Siwa | Movies & TV | 1.64× | ||
| 15 | Legoland | Travel & Leisure | 1.63× | ||
| 16 | Six Flags | Travel & Leisure | 1.60× | ||
| 17 | Patricia Arquette | Movies & TV | 1.56× | ||
| 18 | Edge (magazine) | Games | 1.54× | ||
| 19 | LADYBUG | Movies & TV | 1.52× | ||
| 20 | Mainland China | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.05× | |
| Travelling | THRILL | 0.98× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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