A data profile of the people who buy, follow and care about Theme parks in Brazil — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 9,269,340 people in Brazil.
The average Theme parks fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Cruises, Walt Disney World, Ney Matogrosso, with strongest over-indexing on Cruises (1.63× the country average).
Demographically, the Theme parks audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Theme parks fan in Brazil is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Cruises.
The key figures that characterise the Theme parks profile in Brazil.
65.4% are female, 34.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.9 |
| Estimated audience size | 9,269,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Theme parks audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~400K | 1.53× | |
| 02 | Pará | ~400K | 1.47× | |
| 03 | Amazonas | ~200K | 1.37× | |
| 04 | Amapá | ~40K | 1.32× | |
| 05 | Piauí | ~200K | 1.19× | |
| 06 | Alagoas | ~200K | 1.11× | |
| 07 | Paraíba | ~200K | 1.07× | |
| 08 | Rondônia | ~80K | 1.03× | |
| 09 | Acre | ~30K | 1.03× | |
| 10 | Roraima | ~30K | 1.02× | |
| 11 | Bahia | ~600K | 1.01× | |
| 12 | Sergipe | ~100K | 0.99× | |
| 13 | Pernambuco | ~400K | 0.98× | |
| 14 | Ceará | ~400K | 0.96× | |
| 15 | Rio Grande do Norte | ~100K | 0.95× | |
| 16 | Tocantins | ~60K | 0.95× | |
| 17 | Mato Grosso | ~200K | 0.88× | |
| 18 | Mato Grosso do Sul | ~100K | 0.88× | |
| 19 | Espírito Santo | ~200K | 0.81× | |
| 20 | Rio de Janeiro | ~700K | 0.79× | |
| 21 | Goiás | ~300K | 0.79× | |
| 22 | Federal District | ~100K | 0.78× | |
| 23 | Rio Grande do Sul | ~400K | 0.75× | |
| 24 | Santa Catarina | ~300K | 0.75× | |
| 25 | Minas Gerais | ~700K | 0.73× | |
| 26 | São Paulo | ~1.5M | 0.68× | |
| 27 | Paraná | ~400K | 0.66× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinderella Castle | Travel & Leisure | 4.30× | ||
| 02 | SeaWorld Orlando | Travel & Leisure | 3.13× | ||
| 03 | Riviera Maya | Travel & Leisure | 2.53× | ||
| 04 | Magic Kingdom | Games | 2.35× | ||
| 05 | Walt Disney World | Travel & Leisure | 2.04× | ||
| 06 | Water park | Travel & Leisure | 1.98× | ||
| 07 | Magic City (TV series) | Movies & TV | 1.95× | ||
| 08 | Beto Carrero World | Travel & Leisure | 1.87× | ||
| 09 | Ney Matogrosso | Music & Radio | 1.80× | ||
| 10 | One-piece swimsuit | Fashion & Accessoires | 1.73× | ||
| 11 | Patati Patatá | Music & Radio | 1.68× | ||
| 12 | Bed sheet | Home & Garden | 1.64× | ||
| 13 | Cruises | Travel & Leisure | 1.63× | ||
| 14 | Blanket | Home & Garden | 1.63× | ||
| 15 | Orlando, Florida | Travel & Leisure | 1.62× | ||
| 16 | Duvet | Home & Garden | 1.59× | ||
| 17 | Infant bed | Home & Garden | 1.57× | ||
| 18 | Quilting | Home & Garden | 1.56× | ||
| 19 | Pampers | Kids & Family | 1.54× | ||
| 20 | Educational toy | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Mindfulness | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.69× | |
| Urban Lifestyle | OPEN | 0.80× |
Theme parks has an estimated audience of 9,269,340 people in Brazil, concentrated in São Paulo and Minas Gerais.
65.4% of Theme parks fans are female, 34.6% are male, with an average age of 41.9 years.
Theme parks fans show strongest brand affinity for Cruises (1.63×), Walt Disney World (2.04×), and Ney Matogrosso (1.8×) over the country average.
Theme parks fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Walt Disney World (2.04×), Ney Matogrosso (1.8×), One-piece swimsuit (1.73×), and Magic City (TV series) (1.95×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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