Theme parks Audience in Brazil
Theme parks has an estimated audience of 9,269,340 people in Brazil. 65.4% are female, 34.6% are male, average age 41.9. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Ney Matogrosso, Cruises, Walt Disney World, One-piece swimsuit, Magic City (TV series).
The average Theme parks fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Ney Matogrosso, Cruises, Walt Disney World, with strongest over-indexing on Ney Matogrosso (1.8× the country average). Demographically, the Theme parks audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.9 |
| Estimated audience size | 9,269,340 |
Audience persona
The typical Theme parks fan in Brazil is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Ney Matogrosso.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,597,489 | 0.66× |
| Rio de Janeiro | 657,456 | 0.76× |
| Minas Gerais | 650,496 | 0.68× |
| Bahia | 621,285 | 1.02× |
| Pará | 488,948 | 1.62× |
| Pernambuco | 412,387 | 0.97× |
| Maranhão | 404,486 | 1.75× |
| Ceará | 384,023 | 0.95× |
| Rio Grande do Sul | 359,666 | 0.66× |
| Paraná | 305,287 | 0.54× |
| Santa Catarina | 271,008 | 0.64× |
| Amazonas | 255,635 | 1.59× |
| Goiás | 236,834 | 0.67× |
| Paraíba | 210,440 | 1.13× |
| Piauí | 176,498 | 1.37× |
| Alagoas | 165,295 | 1.22× |
| Rio Grande do Norte | 138,830 | 0.9× |
| Mato Grosso | 130,086 | 0.75× |
| Espírito Santo | 121,188 | 0.63× |
| Mato Grosso do Sul | 94,225 | 0.7× |
| Sergipe | 92,764 | 0.96× |
| Federal District | 88,300 | 0.57× |
| Rondônia | 84,440 | 1.09× |
| Amapá | 68,192 | 2.07× |
| Tocantins | 50,799 | 0.83× |
| Acre | 37,421 | 1.16× |
| Roraima | 29,715 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ney Matogrosso | 1.8× | Music & Radio |
| Cruises | 1.63× | Travel & Leisure |
| Walt Disney World | 2.04× | Travel & Leisure |
| One-piece swimsuit | 1.73× | Fashion & Accessoires |
| Magic City (TV series) | 1.95× | Movies & TV |
| Riviera Maya | 2.53× | Travel & Leisure |
| Blanket | 1.63× | Home & Garden |
| Water park | 1.98× | Travel & Leisure |
| Patati Patatá | 1.68× | Music & Radio |
| Educational toy | 1.51× | Kids & Family |
| SeaWorld Orlando | 3.13× | Travel & Leisure |
| Bed sheet | 1.64× | Home & Garden |
| Infant bed | 1.57× | Home & Garden |
| Orlando, Florida | 1.62× | Travel & Leisure |
| Pampers | 1.54× | Kids & Family |
| Beto Carrero World | 1.87× | Travel & Leisure |
| Cinderella Castle | 4.3× | Travel & Leisure |
| Magic Kingdom | 2.35× | Games |
| Duvet | 1.59× | Home & Garden |
| Quilting | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.4 |
| Travelling | THRILL | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in Brazil
- Hotels (19,195,771)
- Beaches (15,629,863)
- Air travel (13,335,671)
- Camping (8,282,899)
- Cruises (8,065,176)
Frequently asked questions
How many fans does Theme parks have in Brazil?
Theme parks has an estimated audience of 9,269,340 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Theme parks fans?
65.4% of Theme parks fans are female, 34.6% are male, with an average age of 41.9 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Ney Matogrosso (1.8×), Cruises (1.63×), and Walt Disney World (2.04×) over the country average.
Where do Theme parks fans live in Brazil?
Theme parks fans in Brazil are most concentrated in São Paulo (reach 1,597,489), Rio de Janeiro (reach 657,456), and Minas Gerais (reach 650,496). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on Cruises (1.63×), Walt Disney World (2.04×), One-piece swimsuit (1.73×), and Magic City (TV series) (1.95×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.