Rascasse Audience Intelligence

Blanket Audience in Brazil

A data profile of the people who buy, follow and care about Blanket in Brazil — modelled from more than twelve digital signal sources. Blanket has an estimated audience of 4,739,809 people in Brazil.

#963among Topic in Brazil#85in Home & Garden

The average Blanket fan in Brazil is 45.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Top brand affinities include Pillow, Bed sheet, Bedding, with strongest over-indexing on Pillow (21.46× the country average).

Demographically, the Blanket audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Blanket fan in Brazil is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blanket profile in Brazil.

Audience size
4.7M
in Brazil
Gender
84.5%♀
15.5% male
Age
45.2
average years
Country rank
#1426
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blanket fans

84.5% are female, 15.5% are male, average age 45.2.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Blanket audience in Brazil
MetricValue
Female84.5%
Male15.5%
Average age45.2
Estimated audience size4,739,809
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Blanket audience in Brazil
Age bracketShare%
16-196%
20-2915%
30-3921%
40-4926%
50+32%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Blanket audience comes from Brazil.

Worldwide audience distribution share by country for Blanket
CountryShare
United States13.6%
Brazil5.4%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blanket audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Blanket fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.25×
02São Paulo~1.5M1.24×
03Rio de Janeiro~500K1.22×
04Rio Grande do Sul~300K1.21×
05Paraná~300K1.20×
06Santa Catarina~300K1.19×
07Rio Grande do Norte~90K1.08×
08Minas Gerais~500K1.05×
09Roraima~10K1.03×
10Paraíba~100K1.02×
11Acre~20K1.00×
12Pernambuco~200K0.99×
13Amapá~20K0.99×
14Espírito Santo~100K0.98×
15Amazonas~80K0.98×
16Piauí~60K0.98×
17Bahia~300K0.96×
18Sergipe~50K0.96×
19Ceará~200K0.95×
20Alagoas~70K0.95×
21Rondônia~40K0.95×
22Tocantins~30K0.95×
23Goiás~200K0.94×
24Mato Grosso do Sul~60K0.93×
25Maranhão~100K0.90×
26Pará~100K0.89×
27Mato Grosso~80K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blanket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blanket audience
#·InterestCategoryAffinity×
01SOMMusic & Radio30.61×
02Bed sheetHome & Garden26.67×
03PillowHome & Garden21.46×
04CurtainHome & Garden21.16×
05BeddingHome & Garden16.46×
06Knitting patternFashion & Accessoires15.81×
07DuvetHome & Garden14.48×
08WardrobeFashion & Accessoires13.18×
09LaundryHome & Garden12.73×
10Sofa bedHome & Garden12.71×
11BathroomHome & Garden12.69×
12Ornamental plantHome & Garden11.58×
13Flea marketHome & Garden11.29×
14BedroomHome & Garden10.32×
15Knitting needleFashion & Accessoires10.21×
16WoolFashion & Accessoires9.44×
17Dining roomHome & Garden8.65×
18WeavingFashion & Accessoires8.29×
19MattressHome & Garden8.27×
20Sewing machineHome & Garden7.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blanket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blanket audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
CreativityOPEN1.99×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blanket audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
Early Adopter MentalityPOWER0.73×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blanket have in Brazil?

Blanket has an estimated audience of 4,739,809 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

02

What is the gender split and age of Blanket fans?

84.5% of Blanket fans are female, 15.5% are male, with an average age of 45.2 years.

03

Which brands do Blanket fans like most?

Blanket fans show strongest brand affinity for Pillow (21.46×), Bed sheet (26.67×), and Bedding (16.46×) over the country average.

04

Where do Blanket fans live in Brazil?

Blanket fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Blanket fans also like?

Beyond Blanket itself, the audience over-indexes on Bed sheet (26.67×), Bedding (16.46×), SOM (30.61×), and Bathroom (12.69×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Blanket audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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