A data profile of the people who buy, follow and care about Dining room in Brazil — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 5,497,953 people in Brazil.
Dining room has an estimated audience of 5,497,953 people in Brazil. 75.8% are female, 24.2% are male, average age 43.8. Top brand affinities: Blanket, Duvet, Furniture, Instagram, Renovation.
Top brand affinities include Blanket, Duvet, Furniture, with strongest over-indexing on Blanket (8.65× the country average).
Demographically, the Dining room audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Dining room fan in Brazil is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Blanket.
The key figures that characterise the Dining room profile in Brazil.
75.8% are female, 24.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 43.8 |
| Estimated audience size | 5,497,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Dining room audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 8.65× | ||
| 02 | Duvet | Home & Garden | 8.34× | ||
| 03 | Pillow | Home & Garden | 3.32× | ||
| 04 | Renovation | Home & Garden | 2.97× | ||
| 05 | Real property | Home & Garden | 2.35× | ||
| 06 | Furniture | Home & Garden | 2.30× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.30× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 2.03× | ||
| 09 | Home improvement | Home & Garden | 1.97× | ||
| 10 | Internet & Social Media | 1.82× | |||
| 11 | Shopping malls | Shopping | 1.82× | ||
| 12 | Medicine | Business & Career | 1.82× | ||
| 13 | Barbecue | Food & Beverages | 1.80× | ||
| 14 | Fragrances | Beauty & Wellness | 1.78× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.76× | ||
| 16 | Rock music | Music & Radio | 1.72× | ||
| 17 | Pop music | Music & Radio | 1.70× | ||
| 18 | Entrepreneurship | Business & Career | 1.64× | ||
| 19 | Country music | Music & Radio | 1.63× | ||
| 20 | Personal care | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.77× | |
| Indulgence | JOY | 2.25× | |
| DIY Mentality | THRILL | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Spirituality | BALANCE | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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