Rascasse Audience Intelligence

Dining room Audience in Germany

A data profile of the people who buy, follow and care about Dining room in Germany — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 4,785,101 people in Germany.

#704among Topic in Germany#84in Home & Garden

The average Dining room fan in Germany is 39.3 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Pillow, Blanket, Mattress, with strongest over-indexing on Pillow (19.28× the country average).

Demographically, the Dining room audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dining room fan in Germany is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dining room profile in Germany.

Audience size
4.8M
in Germany
Gender
69.0%♀
31.0% male
Age
39.3
average years
Country rank
#1129
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dining room fans

69.0% are female, 31.0% are male, average age 39.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Dining room audience in Germany
MetricValue
Female69.0%
Male31.0%
Average age39.3
Estimated audience size4,785,101
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Dining room audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Dining room audience comes from Germany.

Worldwide audience distribution share by country for Dining room
CountryShare
United States12.5%
Japan8.8%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dining room audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dining room fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2.5M3.72×
02Hessen~900K2.53×
03Saarland~80K1.29×
04Bayern~1M1.27×
05Rheinland-Pfalz~300K1.23×
06Nordrhein-Westfalen~1M1.12×
07Niedersachsen~500K1.04×
08Schleswig-Holstein~200K0.88×
09Bremen~30K0.79×
10Thüringen~80K0.68×
11Hamburg~70K0.67×
12Sachsen-Anhalt~80K0.64×
13Brandenburg~90K0.62×
14Mecklenburg-Vorpommern~50K0.60×
15Sachsen~100K0.55×
16Berlin~100K0.54×
Fig. 06

Affinity by region

Affinity by region — Dining room, Germany
0.54×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dining room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dining room audience
#·InterestCategoryAffinity×
01PillowHome & Garden19.28×
02BlanketHome & Garden14.10×
03Kitchen gardenHome & Garden12.86×
04Bett1Home & Garden10.46×
05MattressHome & Garden10.35×
06Bed sheetHome & Garden8.33×
07Scandinavian designHome & Garden6.56×
08BathtubBeauty & Wellness6.49×
09Floral designHome & Garden6.20×
10Ornamental plantHome & Garden6.09×
11Modern furnitureHome & Garden5.68×
12Starter homeHome & Garden5.26×
13HeadphonesTechnology & Electronics5.02×
14Danish designHome & Garden4.74×
15KitchenwareHome & Garden4.46×
16Bedroom furnitureHome & Garden4.32×
17KitchenHome & Garden4.30×
18Terraced houseHome & Garden4.30×
19IKEAHome & Garden3.01×
20Google MapsInternet & Social Media2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dining room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dining room audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.26×
Quality AwarenessPREMIUM2.79×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dining room audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
PatriotismCONSERVATISM0.86×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dining room have in Germany?

Dining room has an estimated audience of 4,785,101 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Dining room fans?

69.0% of Dining room fans are female, 31.0% are male, with an average age of 39.3 years.

03

Which brands do Dining room fans like most?

Dining room fans show strongest brand affinity for Pillow (19.28×), Blanket (14.1×), and Mattress (10.35×) over the country average.

04

Where do Dining room fans live in Germany?

Dining room fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Nordrhein-Westfalen (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dining room fans also like?

Beyond Dining room itself, the audience over-indexes on Blanket (14.1×), Mattress (10.35×), Ornamental plant (6.09×), and Kitchen (4.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dining room audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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