Dining room Audience in Germany
Dining room has an estimated audience of 4,785,101 people in Germany. 69.0% are female, 31.0% are male, average age 39.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: CAC 40, Cachorro, Information sensitivity, Isha Yoga, Home Delivery.
The average Dining room fan in Germany is 39.3 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include CAC 40, Cachorro, Information sensitivity, with strongest over-indexing on CAC 40 (2.28× the country average). Demographically, the Dining room audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Dining room fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 39.3 |
| Estimated audience size | 4,785,101 |
Audience persona
The typical Dining room fan in Germany is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,431,635 | 2.19× |
| Nordrhein-Westfalen | 1,225,108 | 1.17× |
| Bayern | 1,109,594 | 1.44× |
| Niedersachsen | 511,651 | 1.1× |
| Hessen | 450,528 | 1.24× |
| Rheinland-Pfalz | 332,522 | 1.39× |
| Schleswig-Holstein | 157,874 | 0.92× |
| Sachsen | 133,034 | 0.57× |
| Berlin | 127,407 | 0.6× |
| Brandenburg | 94,541 | 0.64× |
| Saarland | 84,393 | 1.44× |
| Thüringen | 82,077 | 0.67× |
| Sachsen-Anhalt | 79,146 | 0.64× |
| Hamburg | 78,017 | 0.72× |
| Mecklenburg-Vorpommern | 50,338 | 0.55× |
| Bremen | 29,983 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.28× | Business & Career |
| Cachorro | 3.16× | Pets & Animals |
| Information sensitivity | 3.95× | Technology & Electronics |
| Isha Yoga | 7.25× | Sports |
| Home Delivery | 2.03× | Food & Beverages |
| Hockenheim | 5.7× | Travel & Leisure |
| Bank account | 1.97× | Business & Career |
| Figure painting (hobby) | 2.65× | Arts & Culture |
| Emil Nolde | 3.2× | Arts & Culture |
| Headhunters (film) | 2.47× | Movies & TV |
| Ipekyol | 2.07× | Shopping |
| Standing rib roast | 3.92× | Food & Beverages |
| Sixx | 1.55× | Movies & TV |
| Soldering iron | 2.61× | Home & Garden |
| Jersey (fabric) | 2.41× | Fashion & Accessoires |
| Jaguar F-Pace | 2.99× | Cars & Mobility |
| Hachis Parmentier | 5.73× | Food & Beverages |
| Celtic punk | 3.8× | Music & Radio |
| Bugatti Chiron | 2.44× | Cars & Mobility |
| Low-carbon emission | 2.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.47 |
| DIY Mentality | THRILL | 1.98 |
| Quality Awareness | PREMIUM | 1.75 |
| Creativity | OPEN | 1.6 |
| Sustainability | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
See Dining room audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dining room have in Germany?
Dining room has an estimated audience of 4,785,101 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Dining room fans?
69.0% of Dining room fans are female, 31.0% are male, with an average age of 39.3 years.
Which brands do Dining room fans like most?
Dining room fans show strongest brand affinity for CAC 40 (2.28×), Cachorro (3.16×), and Information sensitivity (3.95×) over the country average.
Where do Dining room fans live in Germany?
Dining room fans in Germany are most concentrated in Baden-Württemberg (reach 1,431,635), Nordrhein-Westfalen (reach 1,225,108), and Bayern (reach 1,109,594). These three regions account for the largest share of the active audience.
What other brands do Dining room fans also like?
Beyond Dining room itself, the audience over-indexes on Cachorro (3.16×), Information sensitivity (3.95×), Isha Yoga (7.25×), and Home Delivery (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.