Rascasse Audience Intelligence

Bed sheet Audience in Germany

A data profile of the people who buy, follow and care about Bed sheet in Germany — modelled from more than twelve digital signal sources. Bed sheet has an estimated audience of 1,812,757 people in Germany.

#2105among Topic in Germany#285in Home & Garden

The average Bed sheet fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pillow, Bedding, Blanket, with strongest over-indexing on Pillow (20.7× the country average).

Demographically, the Bed sheet audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bed sheet fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed sheet profile in Germany.

Audience size
1.8M
in Germany
Gender
71.4%♀
28.6% male
Age
39.0
average years
Country rank
#3720
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed sheet fans

71.4% are female, 28.6% are male, average age 39.0.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Bed sheet audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age39.0
Estimated audience size1,812,757
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Bed sheet audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Bed sheet audience comes from Germany.

Worldwide audience distribution share by country for Bed sheet
CountryShare
United States10.5%
Brazil4.5%
South Korea3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed sheet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bed sheet fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.15×
02Nordrhein-Westfalen~400K1.13×
03Bayern~300K1.08×
04Rheinland-Pfalz~100K1.06×
05Sachsen~90K1.06×
06Schleswig-Holstein~70K1.06×
07Niedersachsen~200K1.03×
08Berlin~80K0.99×
09Hamburg~40K0.99×
10Hessen~100K0.98×
11Sachsen-Anhalt~50K0.97×
12Bremen~10K0.97×
13Thüringen~40K0.95×
14Brandenburg~50K0.93×
15Mecklenburg-Vorpommern~30K0.87×
16Saarland~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Bed sheet, Germany
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed sheet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed sheet audience
#·InterestCategoryAffinity×
01PillowHome & Garden20.70×
02BlanketHome & Garden15.93×
03BeddingHome & Garden15.58×
04Dänisches BettenlagerHome & Garden11.80×
05Semi-detachedHome & Garden8.68×
06Dining roomHome & Garden8.33×
07PantiesFashion & Accessoires7.84×
08Danish designHome & Garden7.76×
09Living roomHome & Garden7.42×
10MattressHome & Garden6.91×
11Terraced houseHome & Garden6.67×
12IntimissimiFashion & Accessoires6.05×
13WoolworthsShopping4.89×
14BedroomHome & Garden4.50×
15BedHome & Garden4.01×
16FurnitureHome & Garden3.28×
17Discount storesShopping3.25×
18RossmannShopping3.07×
19ShoesFashion & Accessoires2.97×
20IKEAHome & Garden2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed sheet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed sheet audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.72×
Design AffinityPREMIUM3.63×
SustainabilityBALANCE2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed sheet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.43×
Social Media UsageJOY0.80×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed sheet have in Germany?

Bed sheet has an estimated audience of 1,812,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bed sheet fans?

71.4% of Bed sheet fans are female, 28.6% are male, with an average age of 39.0 years.

03

Which brands do Bed sheet fans like most?

Bed sheet fans show strongest brand affinity for Pillow (20.7×), Bedding (15.58×), and Blanket (15.93×) over the country average.

04

Where do Bed sheet fans live in Germany?

Bed sheet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bed sheet fans also like?

Beyond Bed sheet itself, the audience over-indexes on Bedding (15.58×), Blanket (15.93×), Living room (7.42×), and Danish design (7.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bed sheet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bed sheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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