Bed sheet Audience in Germany
Bed sheet has an estimated audience of 1,812,757 people in Germany. 71.4% are female, 28.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Bedding, Blanket, Living room, Danish design.
The average Bed sheet fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Bedding, Blanket, with strongest over-indexing on Pillow (20.7× the country average). Demographically, the Bed sheet audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed sheet fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 39.0 |
| Estimated audience size | 1,812,757 |
Audience persona
The typical Bed sheet fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 460,217 | 1.16× |
| Bayern | 322,381 | 1.11× |
| Baden-Württemberg | 290,040 | 1.17× |
| Niedersachsen | 182,739 | 1.04× |
| Hessen | 135,720 | 0.98× |
| Rheinland-Pfalz | 97,112 | 1.07× |
| Sachsen | 94,739 | 1.07× |
| Berlin | 77,567 | 0.96× |
| Schleswig-Holstein | 68,411 | 1.05× |
| Brandenburg | 52,418 | 0.93× |
| Sachsen-Anhalt | 44,430 | 0.95× |
| Thüringen | 43,162 | 0.93× |
| Hamburg | 40,534 | 0.99× |
| Mecklenburg-Vorpommern | 29,098 | 0.84× |
| Saarland | 18,401 | 0.83× |
| Bremen | 14,386 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 20.7× | Home & Garden |
| Bedding | 15.58× | Home & Garden |
| Blanket | 15.93× | Home & Garden |
| Living room | 7.42× | Home & Garden |
| Danish design | 7.76× | Home & Garden |
| Dining room | 8.33× | Home & Garden |
| Discount stores | 3.25× | Shopping |
| Dänisches Bettenlager | 11.8× | Home & Garden |
| Furniture | 3.28× | Home & Garden |
| Panties | 7.84× | Fashion & Accessoires |
| Terraced house | 6.67× | Home & Garden |
| Bed | 4.01× | Home & Garden |
| Semi-detached | 8.68× | Home & Garden |
| Shoes | 2.97× | Fashion & Accessoires |
| Mattress | 6.91× | Home & Garden |
| Bedroom | 4.5× | Home & Garden |
| Woolworths | 4.89× | Shopping |
| IKEA | 2.77× | Home & Garden |
| Rossmann | 3.07× | Shopping |
| Intimissimi | 6.05× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Creativity | OPEN | 2.08 |
| Quality Awareness | PREMIUM | 2.04 |
| Sustainability | BALANCE | 1.9 |
| DIY Mentality | THRILL | 1.76 |
| Luxury Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.5% |
| Brazil | 4.5% |
| South Korea | 3.8% |
See Bed sheet audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bed sheet have in Germany?
Bed sheet has an estimated audience of 1,812,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bed sheet fans?
71.4% of Bed sheet fans are female, 28.6% are male, with an average age of 39.0 years.
Which brands do Bed sheet fans like most?
Bed sheet fans show strongest brand affinity for Pillow (20.7×), Bedding (15.58×), and Blanket (15.93×) over the country average.
Where do Bed sheet fans live in Germany?
Bed sheet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 460,217), Bayern (reach 322,381), and Baden-Württemberg (reach 290,040). These three regions account for the largest share of the active audience.
What other brands do Bed sheet fans also like?
Beyond Bed sheet itself, the audience over-indexes on Bedding (15.58×), Blanket (15.93×), Living room (7.42×), and Danish design (7.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bed sheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.