Dänisches Bettenlager Audience in Germany
Dänisches Bettenlager has an estimated audience of 1,645,610 people in Germany. 68.2% are female, 31.8% are male, average age 41.0. Top brand affinities: Pillow, Tagesschau, Bed sheet, IKEA, Mattress.
Top brand affinities include Pillow, Tagesschau, Bed sheet, with strongest over-indexing on Pillow (14.61× the country average). Demographically, the Dänisches Bettenlager audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Home & Garden · Type: Brand · Subtype: Furniture shop
Demographics of Dänisches Bettenlager fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.0 |
| Estimated audience size | 1,645,610 |
Audience persona
The typical Dänisches Bettenlager fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 14.61× | Home & Garden |
| Tagesschau | 2.61× | Movies & TV |
| Bed sheet | 7.89× | Home & Garden |
| IKEA | 2.17× | Home & Garden |
| Mattress | 4.78× | Home & Garden |
| Headphones | 5.11× | Technology & Electronics |
| Blanket | 5.72× | Home & Garden |
| Baby food | 2.57× | Kids & Family |
| Furniture | 1.57× | Home & Garden |
| Kitchenware | 2.82× | Home & Garden |
| Transfermarkt | 2× | Sports |
| Obi (store) | 1.52× | Shopping |
| Knitting | 2.45× | Home & Garden |
| H&M | 1.6× | Shopping |
| Google News | 2.93× | News |
| Rossmann | 1.74× | Shopping |
| Lingerie | 2.34× | Fashion & Accessoires |
| Drop shipping | 2.11× | Shopping |
| Airbnb | 1.64× | Travel & Leisure |
| Kitchen garden | 9.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.58 |
| Creativity | OPEN | 1.57 |
| Sustainability | BALANCE | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 5.8% |
| Switzerland | 0.4% |
See Dänisches Bettenlager audiences in other countries
More Furniture shop audiences in Germany
- Segmüller (1,953,730)
- XxxLutz (1,743,944)
- porta Möbel (1,626,112)
- Habitat (1,186,868)
- Möbel Martin (899,835)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dänisches Bettenlager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.