Dänisches Bettenlager Audience in Germany
Dänisches Bettenlager has an estimated audience of 1,645,610 people in Germany. 68.2% are female, 31.8% are male, average age 41.0. Top brand affinities: Rossmann, CAC 40, Mothercare, Home Delivery, Cachorro.
Top brand affinities include Rossmann, CAC 40, Mothercare, with strongest over-indexing on Rossmann (1.86× the country average). Demographically, the Dänisches Bettenlager audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Home & Garden · Type: Brand · Subtype: Furniture shop
Demographics of Dänisches Bettenlager fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.0 |
| Estimated audience size | 1,645,610 |
Audience persona
The typical Dänisches Bettenlager fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.86× | Shopping |
| CAC 40 | 1.77× | Business & Career |
| Mothercare | 1.94× | Kids & Family |
| Home Delivery | 1.83× | Food & Beverages |
| Cachorro | 2.28× | Pets & Animals |
| Bank account | 1.69× | Business & Career |
| Emil Nolde | 2.7× | Arts & Culture |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Ipekyol | 1.88× | Shopping |
| Jersey (fabric) | 2.37× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.04× | Movies & TV |
| Video izle | 1.51× | |
| Soldering iron | 2.21× | Home & Garden |
| Bugatti Chiron | 2.22× | Cars & Mobility |
| Roger Federer | 1.56× | Sports |
| Esra Erol | 2.18× | Movies & TV |
| Coworking | 1.57× | Business & Career |
| Homesteading | 2.41× | Home & Garden |
| Huck (magazine) | 3.61× | Internet & Social Media |
| Information sensitivity | 1.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.58 |
| Creativity | OPEN | 1.57 |
| Sustainability | BALANCE | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 5.8% |
| Switzerland | 0.4% |
See Dänisches Bettenlager audiences in other countries
More Furniture shop audiences in Germany
- Segmüller (2,011,871)
- XxxLutz (1,789,192)
- porta Möbel (1,636,886)
- Habitat (1,186,868)
- Hardeck (616,182)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dänisches Bettenlager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.