Danish design Audience in Germany
Danish design has an estimated audience of 5,585,436 people in Germany. 68.6% are female, 31.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Townhouse, Scandinavian design, Terraced house, Living room, Pillow.
The average Danish design fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Townhouse, Scandinavian design, Terraced house, with strongest over-indexing on Townhouse (8.2× the country average). Demographically, the Danish design audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Danish design fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 37.4 |
| Estimated audience size | 5,585,436 |
Audience persona
The typical Danish design fan in Germany is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Townhouse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,466,547 | 1.2× |
| Bayern | 728,803 | 0.81× |
| Niedersachsen | 637,292 | 1.17× |
| Baden-Württemberg | 600,805 | 0.79× |
| Berlin | 484,193 | 1.94× |
| Hessen | 344,701 | 0.81× |
| Schleswig-Holstein | 277,125 | 1.38× |
| Hamburg | 219,692 | 1.74× |
| Sachsen | 215,042 | 0.79× |
| Rheinland-Pfalz | 175,797 | 0.63× |
| Brandenburg | 101,197 | 0.58× |
| Sachsen-Anhalt | 93,206 | 0.64× |
| Mecklenburg-Vorpommern | 89,002 | 0.83× |
| Thüringen | 82,261 | 0.58× |
| Bremen | 66,262 | 1.39× |
| Saarland | 48,895 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Townhouse | 8.2× | Home & Garden |
| Scandinavian design | 7.51× | Home & Garden |
| Terraced house | 5.73× | Home & Garden |
| Living room | 3.86× | Home & Garden |
| Pillow | 5.36× | Home & Garden |
| Dining room | 4.74× | Home & Garden |
| Marshalls | 15.99× | Fashion & Accessoires |
| Audio equipment | 5.9× | Technology & Electronics |
| IKEA | 2.1× | Home & Garden |
| High-end audio | 7.73× | Technology & Electronics |
| Sonos | 8.51× | Technology & Electronics |
| Bed sheet | 6.56× | Home & Garden |
| Street One | 3.95× | Fashion & Accessoires |
| Immobilien | 3.37× | Business & Career |
| Maisons du Monde | 5.83× | Home & Garden |
| Semi-detached | 5.38× | Home & Garden |
| Terrace (building) | 3.41× | Home & Garden |
| Bedding | 3.87× | Home & Garden |
| Dyson | 3.63× | Home & Garden |
| Chair | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.22 |
| DIY Mentality | THRILL | 2.46 |
| Sustainability | BALANCE | 2.06 |
| Quality Awareness | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.78 |
| Creativity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
See Danish design audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Danish design have in Germany?
Danish design has an estimated audience of 5,585,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Danish design fans?
68.6% of Danish design fans are female, 31.4% are male, with an average age of 37.4 years.
Which brands do Danish design fans like most?
Danish design fans show strongest brand affinity for Townhouse (8.2×), Scandinavian design (7.51×), and Terraced house (5.73×) over the country average.
Where do Danish design fans live in Germany?
Danish design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,466,547), Bayern (reach 728,803), and Niedersachsen (reach 637,292). These three regions account for the largest share of the active audience.
What other brands do Danish design fans also like?
Beyond Danish design itself, the audience over-indexes on Scandinavian design (7.51×), Terraced house (5.73×), Living room (3.86×), and Pillow (5.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.