Maisons du Monde Audience in Germany
Maisons du Monde has an estimated audience of 2,021,525 people in Germany. 66.9% are female, 33.1% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Danish design, Home Interior Design, Home Interiors, Home Decoration & Design, Decoration.
The average Maisons du Monde fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Danish design, Home Interior Design, Home Interiors, with strongest over-indexing on Danish design (6.28× the country average). Demographically, the Maisons du Monde audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Maisons du Monde fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 35.8 |
| Estimated audience size | 2,021,525 |
Audience persona
The typical Maisons du Monde fan in Germany is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Danish design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 528,017 | 1.19× |
| Bayern | 455,828 | 1.4× |
| Baden-Württemberg | 321,824 | 1.17× |
| Hessen | 208,184 | 1.35× |
| Rheinland-Pfalz | 175,995 | 1.74× |
| Niedersachsen | 145,470 | 0.74× |
| Sachsen | 104,152 | 1.05× |
| Berlin | 98,473 | 1.09× |
| Schleswig-Holstein | 58,664 | 0.81× |
| Hamburg | 54,177 | 1.19× |
| Brandenburg | 45,796 | 0.73× |
| Thüringen | 29,072 | 0.56× |
| Saarland | 28,842 | 1.16× |
| Sachsen-Anhalt | 28,163 | 0.54× |
| Mecklenburg-Vorpommern | 23,566 | 0.61× |
| Bremen | 11,544 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Danish design | 6.28× | Home & Garden |
| Home Interior Design | 4.72× | Home & Garden |
| Home Interiors | 5.39× | Home & Garden |
| Home Decoration & Design | 5.63× | Home & Garden |
| Decoration | 4.58× | Home & Garden |
| Toddler | 3.56× | Kids & Family |
| Landscape design | 4.42× | Business & Career |
| Homeowner association | 16.04× | Business & Career |
| Houseplant | 4.35× | Home & Garden |
| Knitting | 3.71× | Home & Garden |
| Living room | 3.06× | Home & Garden |
| Crochet | 4.05× | Home & Garden |
| Home Design | 3.16× | Home & Garden |
| Home Renovations | 5.32× | Home & Garden |
| Outdoor recreation | 1.64× | Sports |
| Sewing machine | 4.35× | Home & Garden |
| Home décor products | 4.07× | Home & Garden |
| Sewing | 3.41× | Home & Garden |
| Renovation | 2.86× | Home & Garden |
| IKEA | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.29 |
| DIY Mentality | THRILL | 2.19 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.71 |
| Luxury Orientation | PREMIUM | 1.66 |
| Individualism | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 31.4% |
| Italy | 24.6% |
| Spain | 16.5% |
See Maisons du Monde audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Tupperware (1,296,277)
- Villeroy & Boch (1,156,506)
- Muji (856,180)
- Iittala (773,683)
Frequently asked questions
How many fans does Maisons du Monde have in Germany?
Maisons du Monde has an estimated audience of 2,021,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maisons du Monde fans?
66.9% of Maisons du Monde fans are female, 33.1% are male, with an average age of 35.8 years.
Which brands do Maisons du Monde fans like most?
Maisons du Monde fans show strongest brand affinity for Danish design (6.28×), Home Interior Design (4.72×), and Home Interiors (5.39×) over the country average.
Where do Maisons du Monde fans live in Germany?
Maisons du Monde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 528,017), Bayern (reach 455,828), and Baden-Württemberg (reach 321,824). These three regions account for the largest share of the active audience.
What other brands do Maisons du Monde fans also like?
Beyond Maisons du Monde itself, the audience over-indexes on Home Interior Design (4.72×), Home Interiors (5.39×), Home Decoration & Design (5.63×), and Decoration (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maisons du Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.