Rascasse Audience Intelligence

Maisons du Monde Target Market in Germany

A data profile of the people who buy, follow and care about Maisons du Monde in Germany — modelled from more than twelve digital signal sources. Maisons du Monde has an estimated audience of 2,010,674 people in Germany.

#2among Home accessories in Germany#407among Brand in Germany#263in Home & Garden

The average Maisons du Monde fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Danish design, Home Interior Design, Home Interiors, with strongest over-indexing on Danish design (6.28× the country average).

Demographically, the Maisons du Monde audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maisons du Monde fan in Germany is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Danish design.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maisons du Monde profile in Germany.

Audience size
2M
in Germany
Gender
66.9%♀
33.1% male
Age
35.8
average years
Country rank
#3340
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maisons du Monde

66.9% are female, 33.1% are male, average age 35.8.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Maisons du Monde audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age35.8
Estimated audience size2,010,674
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Maisons du Monde audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Maisons du Monde audience comes from Germany.

Worldwide audience distribution share by country for Maisons du Monde
CountryShare
France31.5%
Italy24.9%
Spain16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maisons du Monde audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maisons du Monde customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.80×
02Bayern~500K1.41×
03Hessen~200K1.34×
04Saarland~30K1.25×
05Baden-Württemberg~300K1.17×
06Nordrhein-Westfalen~500K1.14×
07Hamburg~50K1.13×
08Sachsen~100K1.06×
09Berlin~90K1.01×
10Schleswig-Holstein~60K0.80×
11Niedersachsen~100K0.73×
12Brandenburg~50K0.73×
13Bremen~10K0.70×
14Mecklenburg-Vorpommern~20K0.64×
15Thüringen~30K0.58×
16Sachsen-Anhalt~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Maisons du Monde, Germany
0.56×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maisons du Monde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maisons du Monde audience
#·InterestCategoryAffinity×
01Homeowner associationBusiness & Career16.04×
02Danish designHome & Garden6.28×
03Home Decoration & DesignHome & Garden5.63×
04Home InteriorsHome & Garden5.39×
05Home RenovationsHome & Garden5.32×
06Home Interior DesignHome & Garden4.72×
07DecorationHome & Garden4.58×
08Landscape designBusiness & Career4.42×
09HouseplantHome & Garden4.35×
10Sewing machineHome & Garden4.35×
11Home décor productsHome & Garden4.07×
12CrochetHome & Garden4.05×
13KnittingHome & Garden3.71×
14ToddlerKids & Family3.56×
15SewingHome & Garden3.41×
16Home DesignHome & Garden3.16×
17Living roomHome & Garden3.06×
18RenovationHome & Garden2.86×
19IKEAHome & Garden1.99×
20Outdoor recreationSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maisons du Monde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maisons du Monde audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.26×
CreativityOPEN2.06×
DIY MentalityTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maisons du Monde audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.60×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maisons du Monde's target market in Germany?

Maisons du Monde's target market in Germany covers an estimated 2,010,674 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maisons du Monde customers?

66.9% of the Maisons du Monde audience are female, 33.1% are male, with an average age of 35.8 years.

03

Which brands do Maisons du Monde fans like most?

Maisons du Monde fans show strongest brand affinity for Danish design (6.28×), Home Interior Design (4.72×), and Home Interiors (5.39×) over the country average.

04

Where do Maisons du Monde fans live in Germany?

Maisons du Monde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Maisons du Monde fans also like?

Beyond Maisons du Monde itself, the audience over-indexes on Home Interior Design (4.72×), Home Interiors (5.39×), Home Decoration & Design (5.63×), and Decoration (4.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in Germany

See Maisons du Monde audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maisons du Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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