Rascasse Audience Intelligence

Tupperware Target Market in Germany

A data profile of the people who buy, follow and care about Tupperware in Germany — modelled from more than twelve digital signal sources. Tupperware has an estimated audience of 1,262,161 people in Germany.

#3among Home accessories in Germany#673among Brand in Germany#364in Home & Garden

The average Tupperware fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include reisenthel, Thermomix, Ernsting's family, with strongest over-indexing on reisenthel (8.55× the country average).

Demographically, the Tupperware audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tupperware fan in Germany is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for reisenthel.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tupperware profile in Germany.

Audience size
1.3M
in Germany
Gender
84.9%♀
15.1% male
Age
41.5
average years
Country rank
#5251
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tupperware

84.9% are female, 15.1% are male, average age 41.5.

Fig. 02

Gender split

84.9%
Female
15.1%
Male
Demographic split for Tupperware audience in Germany
MetricValue
Female84.9%
Male15.1%
Average age41.5
Estimated audience size1,262,161
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Tupperware audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4927%
50+19%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Tupperware audience comes from Germany.

Worldwide audience distribution share by country for Tupperware
CountryShare
United States13.9%
Brazil12.9%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tupperware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tupperware customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.39×
02Bayern~300K1.26×
03Niedersachsen~200K1.22×
04Thüringen~40K1.19×
05Rheinland-Pfalz~80K1.18×
06Saarland~20K1.05×
07Hessen~100K1.01×
08Sachsen~60K1.01×
09Schleswig-Holstein~50K0.99×
10Nordrhein-Westfalen~300K0.95×
11Brandenburg~40K0.91×
12Mecklenburg-Vorpommern~20K0.87×
13Sachsen-Anhalt~30K0.84×
14Bremen~9K0.77×
15Hamburg~20K0.74×
16Berlin~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Tupperware, Germany
0.65×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tupperware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tupperware audience
#·InterestCategoryAffinity×
01Tupperware BrandsHome & Garden29.09×
02MepalHome & Garden13.90×
03Personal organizerFashion & Accessoires9.45×
04Vorwerk (company)Home & Garden8.59×
05reisenthelFashion & Accessoires8.55×
06ThermomixHome & Garden6.46×
07Ernsting's familyShopping5.52×
08Street OneFashion & Accessoires5.42×
09QVCMovies & TV5.15×
10Bauer sucht FrauMovies & TV5.07×
11KitchenwareHome & Garden4.92×
12In aller FreundschaftMovies & TV4.77×
13Ulla PopkenFashion & Accessoires4.53×
14Storm of LoveMovies & TV4.34×
15TchiboShopping4.04×
16BonprixShopping3.64×
17Gute Zeiten, schlechte ZeitenMovies & TV3.33×
18DeichmannShopping2.86×
19Obi (store)Shopping2.08×
20IKEAHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tupperware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tupperware audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.62×
Family OrientationCONSERVATISM1.43×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tupperware audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.46×
PatriotismCONSERVATISM0.47×
Career OrientationPOWER0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tupperware's target market in Germany?

Tupperware's target market in Germany covers an estimated 1,262,161 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tupperware customers?

84.9% of the Tupperware audience are female, 15.1% are male, with an average age of 41.5 years.

03

Which brands do Tupperware fans like most?

Tupperware fans show strongest brand affinity for reisenthel (8.55×), Thermomix (6.46×), and Ernsting's family (5.52×) over the country average.

04

Where do Tupperware fans live in Germany?

Tupperware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tupperware fans also like?

Beyond Tupperware itself, the audience over-indexes on Thermomix (6.46×), Ernsting's family (5.52×), QVC (5.15×), and Street One (5.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in Germany

See Tupperware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tupperware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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