Tupperware Audience in Germany
Tupperware has an estimated audience of 1,296,276 people in Germany. 84.9% are female, 15.1% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Thermomix, reisenthel, QVC, Ernsting's family, Tchibo.
The average Tupperware fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Thermomix, reisenthel, QVC, with strongest over-indexing on Thermomix (6.46× the country average). Demographically, the Tupperware audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Tupperware fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 41.5 |
| Estimated audience size | 1,296,276 |
Audience persona
The typical Tupperware fan in Germany is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Thermomix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 270,708 | 1.3× |
| Nordrhein-Westfalen | 264,732 | 0.93× |
| Baden-Württemberg | 252,190 | 1.43× |
| Niedersachsen | 155,481 | 1.24× |
| Hessen | 100,421 | 1.02× |
| Rheinland-Pfalz | 75,682 | 1.17× |
| Sachsen | 64,497 | 1.01× |
| Schleswig-Holstein | 46,160 | 0.99× |
| Thüringen | 39,184 | 1.19× |
| Berlin | 38,621 | 0.67× |
| Brandenburg | 36,577 | 0.91× |
| Sachsen-Anhalt | 27,660 | 0.82× |
| Hamburg | 21,612 | 0.74× |
| Mecklenburg-Vorpommern | 21,267 | 0.86× |
| Saarland | 15,981 | 1× |
| Bremen | 8,110 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thermomix | 6.46× | Home & Garden |
| reisenthel | 8.55× | Fashion & Accessoires |
| QVC | 5.15× | Movies & TV |
| Ernsting's family | 5.52× | Shopping |
| Tchibo | 4.04× | Shopping |
| Street One | 5.42× | Fashion & Accessoires |
| Gala | 3.01× | News |
| Tupperware Brands | 29.09× | Home & Garden |
| Kitchenware | 4.92× | Home & Garden |
| Vorwerk (company) | 8.59× | Home & Garden |
| Mepal | 13.9× | Home & Garden |
| Bonprix | 3.64× | Shopping |
| Personal organizer | 9.45× | Fashion & Accessoires |
| Storm of Love | 4.34× | Movies & TV |
| Deichmann | 2.86× | Shopping |
| In aller Freundschaft | 4.77× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.33× | Movies & TV |
| Bauer sucht Frau | 5.07× | Movies & TV |
| C&A | 3.03× | Shopping |
| Ulla Popken | 4.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.37 |
| Creativity | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.31 |
| Design Affinity | PREMIUM | 1.28 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 13.1% |
| Germany | 7.5% |
See Tupperware audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Maisons du Monde (2,021,526)
- Villeroy & Boch (1,156,506)
- Muji (856,180)
- Iittala (773,683)
Frequently asked questions
How many fans does Tupperware have in Germany?
Tupperware has an estimated audience of 1,296,276 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tupperware fans?
84.9% of Tupperware fans are female, 15.1% are male, with an average age of 41.5 years.
Which brands do Tupperware fans like most?
Tupperware fans show strongest brand affinity for Thermomix (6.46×), reisenthel (8.55×), and QVC (5.15×) over the country average.
Where do Tupperware fans live in Germany?
Tupperware fans in Germany are most concentrated in Bayern (reach 270,708), Nordrhein-Westfalen (reach 264,732), and Baden-Württemberg (reach 252,190). These three regions account for the largest share of the active audience.
What other brands do Tupperware fans also like?
Beyond Tupperware itself, the audience over-indexes on reisenthel (8.55×), QVC (5.15×), Ernsting's family (5.52×), and Tchibo (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tupperware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.