Mepal Target Market in Germany
A data profile of the people who buy, follow and care about Mepal in Germany — modelled from more than twelve digital signal sources. Mepal has an estimated audience of 717,859 people in Germany.
The average Mepal fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tupperware, Kitchenware, Ornamental plant, with strongest over-indexing on Tupperware (13.9× the country average).
Demographically, the Mepal audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mepal fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Tupperware.
At a glance
The key figures that characterise the Mepal profile in Germany.
Search interest · 12-month trend
Customer demographics of Mepal
72.2% are female, 27.8% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 41.6 |
| Estimated audience size | 717,859 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Mepal audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 56.9% |
| Netherlands | 16.9% |
| Belgium | 4.9% |
Geography
Where the Mepal audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.34× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.30× | |
| 03 | Niedersachsen | ~90K | 1.30× | |
| 04 | Schleswig-Holstein | ~30K | 1.25× | |
| 05 | Bayern | ~100K | 1.19× | |
| 06 | Rheinland-Pfalz | ~40K | 1.18× | |
| 07 | Hamburg | ~20K | 1.13× | |
| 08 | Hessen | ~60K | 1.04× | |
| 09 | Bremen | ~5K | 0.88× | |
| 10 | Sachsen | ~30K | 0.84× | |
| 11 | Thüringen | ~20K | 0.84× | |
| 12 | Saarland | ~7K | 0.81× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.77× | |
| 14 | Brandenburg | ~20K | 0.75× | |
| 15 | Berlin | ~20K | 0.73× | |
| 16 | Sachsen-Anhalt | ~10K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mepal audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tupperware | Home & Garden | 13.90× | ||
| 02 | Knorr (brand) | Food & Beverages | 11.02× | ||
| 03 | Non-stick surface | Home & Garden | 9.17× | ||
| 04 | Kitchen knife | Home & Garden | 7.59× | ||
| 05 | Frying pan | Home & Garden | 6.68× | ||
| 06 | Kitchenware | Home & Garden | 6.27× | ||
| 07 | Tableware | Food & Beverages | 4.23× | ||
| 08 | Ornamental plant | Home & Garden | 3.76× | ||
| 09 | Thermomix | Home & Garden | 3.00× | ||
| 10 | Ernsting's family | Shopping | 2.65× | ||
| 11 | QVC | Movies & TV | 2.63× | ||
| 12 | Tchibo | Shopping | 2.29× | ||
| 13 | Vacations | Travel & Leisure | 2.06× | ||
| 14 | Nature | Home & Garden | 2.04× | ||
| 15 | Deichmann | Shopping | 1.98× | ||
| 16 | IKEA | Home & Garden | 1.87× | ||
| 17 | Family | Kids & Family | 1.78× | ||
| 18 | Netto Marken-Discount | Shopping | 1.61× | ||
| 19 | Obi (store) | Shopping | 1.57× | ||
| 20 | REWE | Shopping | 1.54× |
Personality of the Mepal audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Career Orientation | POWER | 0.85× | |
| Social Media Usage | JOY | 0.93× |
Frequently asked questions
Who is Mepal's target market in Germany?
Mepal's target market in Germany covers an estimated 717,859 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mepal customers?
72.2% of the Mepal audience are female, 27.8% are male, with an average age of 41.6 years.
Which brands do Mepal fans like most?
Mepal fans show strongest brand affinity for Tupperware (13.9×), Kitchenware (6.27×), and Ornamental plant (3.76×) over the country average.
Where do Mepal fans live in Germany?
Mepal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Mepal fans also like?
Beyond Mepal itself, the audience over-indexes on Kitchenware (6.27×), Ornamental plant (3.76×), Kitchen knife (7.59×), and Nature (2.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kitchenware audiences in Germany
- Leonardo (519,585)
- Römertopf (374,372)
- Böker (306,413)
- Seltmann Weiden (286,110)
- Zwiesel Glas (139,292)
See Mepal audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.