Mepal Audience in Germany
Mepal has an estimated audience of 681,871 people in Germany. 64.5% are female, 35.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Gil Ofarim, Mothercare, Škoda Kodiaq.
The average Mepal fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Gil Ofarim, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Mepal audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Mepal fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.8 |
| Estimated audience size | 681,871 |
Audience persona
The typical Mepal fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,069 | 1.32× |
| Bayern | 128,447 | 1.17× |
| Baden-Württemberg | 127,556 | 1.37× |
| Niedersachsen | 87,083 | 1.32× |
| Hessen | 55,331 | 1.06× |
| Rheinland-Pfalz | 40,493 | 1.19× |
| Schleswig-Holstein | 31,267 | 1.28× |
| Sachsen | 27,658 | 0.83× |
| Berlin | 22,959 | 0.75× |
| Hamburg | 18,092 | 1.17× |
| Brandenburg | 15,549 | 0.74× |
| Thüringen | 14,079 | 0.81× |
| Sachsen-Anhalt | 12,062 | 0.68× |
| Mecklenburg-Vorpommern | 9,316 | 0.72× |
| Saarland | 6,231 | 0.74× |
| Bremen | 4,967 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Home Office | 1.84× | Business & Career |
| Gil Ofarim | 1.94× | Music & Radio |
| Mothercare | 1.71× | Kids & Family |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Emmaljunga | 10.16× | Kids & Family |
| Home Delivery | 1.69× | Food & Beverages |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| The Hunt (2012 film) | 2.28× | Movies & TV |
| Sixx | 1.53× | Movies & TV |
| Coworking | 1.94× | Business & Career |
| Cachorro | 1.67× | Pets & Animals |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| Vijesti.ba | 1.68× | News |
| Ipekyol | 1.61× | Shopping |
| Bugatti Chiron | 2.13× | Cars & Mobility |
| Homesteading | 2.44× | Home & Garden |
| Sinister (band) | 4.73× | Music & Radio |
| Volvo V60 | 1.78× | Cars & Mobility |
| Throne of Glass | 2.04× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| DIY Mentality | THRILL | 1.5 |
| Indulgence | JOY | 1.36 |
| Creativity | OPEN | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.3% |
| Netherlands | 16.9% |
| Belgium | 5.0% |
See Mepal audiences in other countries
More Kitchenware audiences in Germany
- Leonardo (546,328)
- Römertopf (379,372)
- Seltmann Weiden (286,181)
- Zwiesel Glas (162,297)
- Opinel (119,899)
Frequently asked questions
How many fans does Mepal have in Germany?
Mepal has an estimated audience of 681,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mepal fans?
64.5% of Mepal fans are female, 35.5% are male, with an average age of 40.8 years.
Which brands do Mepal fans like most?
Mepal fans show strongest brand affinity for Rossmann (1.79×), Home Office (1.84×), and Gil Ofarim (1.94×) over the country average.
Where do Mepal fans live in Germany?
Mepal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,069), Bayern (reach 128,447), and Baden-Württemberg (reach 127,556). These three regions account for the largest share of the active audience.
What other brands do Mepal fans also like?
Beyond Mepal itself, the audience over-indexes on Home Office (1.84×), Gil Ofarim (1.94×), Mothercare (1.71×), and Škoda Kodiaq (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mepal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.