Rascasse Audience Intelligence

Seltmann Weiden Target Market in Germany

A data profile of the people who buy, follow and care about Seltmann Weiden in Germany — modelled from more than twelve digital signal sources. Seltmann Weiden has an estimated audience of 286,109 people in Germany.

#5among Kitchenware in Germany#2285among Brand in Germany#860in Home & Garden

The average Seltmann Weiden fan in Germany is 42.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tableware, Porcelain, Pillow, with strongest over-indexing on Tableware (18.39× the country average).

Demographically, the Seltmann Weiden audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Seltmann Weiden fan in Germany is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Brand · Subtype: Kitchenware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seltmann Weiden profile in Germany.

Audience size
286K
in Germany
Gender
74.1%♀
25.9% male
Age
42.5
average years
Country rank
#17950
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Seltmann Weiden

74.1% are female, 25.9% are male, average age 42.5.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Seltmann Weiden audience in Germany
MetricValue
Female74.1%
Male25.9%
Average age42.5
Estimated audience size286,109
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Seltmann Weiden audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Seltmann Weiden audience comes from Germany.

Worldwide audience distribution share by country for Seltmann Weiden
CountryShare
Germany77.0%
Austria6.7%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seltmann Weiden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Seltmann Weiden customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.13×
02Niedersachsen~40K1.37×
03Schleswig-Holstein~10K1.10×
04Baden-Württemberg~40K1.09×
05Rheinland-Pfalz~10K0.99×
06Nordrhein-Westfalen~60K0.96×
07Hamburg~6K0.93×
08Bremen~2K0.92×
09Sachsen~10K0.89×
10Brandenburg~8K0.87×
11Thüringen~6K0.85×
12Hessen~20K0.84×
13Saarland~3K0.84×
14Sachsen-Anhalt~6K0.83×
15Mecklenburg-Vorpommern~4K0.82×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Seltmann Weiden, Germany
0.74×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seltmann Weiden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seltmann Weiden audience
#·InterestCategoryAffinity×
01TablewareFood & Beverages18.39×
02PorcelainHome & Garden9.22×
03Ceramic artArts & Culture6.08×
04CutleryHome & Garden5.66×
05PillowHome & Garden5.15×
06Kitchen knifeHome & Garden5.06×
07Non-alcoholic beverageFood & Beverages4.59×
08Kitchen utensilHome & Garden3.80×
09Floral designHome & Garden3.77×
10KitchenwareHome & Garden3.74×
11Robert RedfordMovies & TV3.25×
12EmbroideryHome & Garden3.22×
13Garden furnitureHome & Garden2.84×
14Master's degreeBusiness & Career2.58×
15EtsyFashion & Accessoires2.30×
16KitchenHome & Garden2.10×
17RenovationHome & Garden1.93×
18IKEAHome & Garden1.79×
19Do it yourself (DIY)Home & Garden1.70×
20Home improvementHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seltmann Weiden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seltmann Weiden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
Quality AwarenessPREMIUM2.18×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seltmann Weiden audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Career OrientationPOWER0.92×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Seltmann Weiden's target market in Germany?

Seltmann Weiden's target market in Germany covers an estimated 286,109 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Seltmann Weiden customers?

74.1% of the Seltmann Weiden audience are female, 25.9% are male, with an average age of 42.5 years.

03

Which brands do Seltmann Weiden fans like most?

Seltmann Weiden fans show strongest brand affinity for Tableware (18.39×), Porcelain (9.22×), and Pillow (5.15×) over the country average.

04

Where do Seltmann Weiden fans live in Germany?

Seltmann Weiden fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Seltmann Weiden fans also like?

Beyond Seltmann Weiden itself, the audience over-indexes on Porcelain (9.22×), Pillow (5.15×), Kitchenware (3.74×), and IKEA (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kitchenware audiences in Germany

See Seltmann Weiden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Seltmann Weiden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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