Seltmann Weiden Audience in Germany
Seltmann Weiden has an estimated audience of 286,181 people in Germany. 74.1% are female, 25.9% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Tagesschau, Do it yourself (DIY), Kitchenware, IKEA.
The average Seltmann Weiden fan in Germany is 42.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Tagesschau, Do it yourself (DIY), with strongest over-indexing on Pillow (6× the country average). Demographically, the Seltmann Weiden audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Kitchenware
Demographics of Seltmann Weiden fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 42.5 |
| Estimated audience size | 286,181 |
Audience persona
The typical Seltmann Weiden fan in Germany is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 102,852 | 2.24× |
| Nordrhein-Westfalen | 60,653 | 0.97× |
| Baden-Württemberg | 43,866 | 1.12× |
| Niedersachsen | 38,364 | 1.38× |
| Hessen | 18,684 | 0.86× |
| Rheinland-Pfalz | 14,351 | 1× |
| Sachsen | 11,487 | 0.82× |
| Schleswig-Holstein | 11,297 | 1.1× |
| Berlin | 9,643 | 0.75× |
| Brandenburg | 7,451 | 0.84× |
| Hamburg | 6,126 | 0.95× |
| Thüringen | 5,802 | 0.8× |
| Sachsen-Anhalt | 5,578 | 0.75× |
| Mecklenburg-Vorpommern | 4,069 | 0.74× |
| Saarland | 2,746 | 0.78× |
| Bremen | 2,208 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 6× | Home & Garden |
| Tagesschau | 2.2× | Movies & TV |
| Do it yourself (DIY) | 2.42× | Home & Garden |
| Kitchenware | 3.97× | Home & Garden |
| IKEA | 2.1× | Home & Garden |
| Spiegel Online | 2.07× | News |
| Etsy | 2.92× | Fashion & Accessoires |
| Renovation | 2.51× | Home & Garden |
| Cutlery | 6.83× | Home & Garden |
| Home improvement | 1.74× | Home & Garden |
| Bonsai | 4.09× | Home & Garden |
| Crochet | 3.03× | Home & Garden |
| Obi (store) | 1.59× | Shopping |
| Art exhibition | 2.9× | Arts & Culture |
| Apartment hotel | 4.23× | Travel & Leisure |
| Airbnb | 1.77× | Travel & Leisure |
| Tableware | 3.84× | Food & Beverages |
| Vegetable Gardening | 4.36× | Food & Beverages |
| Knitting | 2.45× | Home & Garden |
| Hermès | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.11 |
| Sustainability | BALANCE | 2.04 |
| Design Affinity | PREMIUM | 2.01 |
| Quality Awareness | PREMIUM | 1.88 |
| Creativity | OPEN | 1.73 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.6% |
| Austria | 6.7% |
| Italy | 2.0% |
See Seltmann Weiden audiences in other countries
More Kitchenware audiences in Germany
- Mepal (681,871)
- Leonardo (546,328)
- Römertopf (384,499)
- Böker (296,451)
- Zwiesel Glas (162,297)
Frequently asked questions
How many fans does Seltmann Weiden have in Germany?
Seltmann Weiden has an estimated audience of 286,181 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Seltmann Weiden fans?
74.1% of Seltmann Weiden fans are female, 25.9% are male, with an average age of 42.5 years.
Which brands do Seltmann Weiden fans like most?
Seltmann Weiden fans show strongest brand affinity for Pillow (6×), Tagesschau (2.2×), and Do it yourself (DIY) (2.42×) over the country average.
Where do Seltmann Weiden fans live in Germany?
Seltmann Weiden fans in Germany are most concentrated in Bayern (reach 102,852), Nordrhein-Westfalen (reach 60,653), and Baden-Württemberg (reach 43,866). These three regions account for the largest share of the active audience.
What other brands do Seltmann Weiden fans also like?
Beyond Seltmann Weiden itself, the audience over-indexes on Tagesschau (2.2×), Do it yourself (DIY) (2.42×), Kitchenware (3.97×), and IKEA (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seltmann Weiden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.