Porcelain Audience in Germany
Porcelain has an estimated audience of 2,275,406 people in Germany. 73.8% are female, 26.2% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Crafts, Ceramic, Decoration, DIY & Craft Ideas, Pottery.
The average Porcelain fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Crafts, Ceramic, Decoration, with strongest over-indexing on Handmade Crafts (6.43× the country average). Demographically, the Porcelain audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Porcelain fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 42.8 |
| Estimated audience size | 2,275,406 |
Audience persona
The typical Porcelain fan in Germany is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Handmade Crafts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 588,497 | 1.18× |
| Bayern | 362,758 | 0.99× |
| Baden-Württemberg | 292,814 | 0.94× |
| Niedersachsen | 254,506 | 1.15× |
| Hessen | 164,452 | 0.95× |
| Sachsen | 130,017 | 1.17× |
| Rheinland-Pfalz | 119,489 | 1.05× |
| Berlin | 105,695 | 1.04× |
| Schleswig-Holstein | 80,906 | 0.99× |
| Brandenburg | 66,694 | 0.94× |
| Thüringen | 64,364 | 1.11× |
| Sachsen-Anhalt | 52,248 | 0.89× |
| Hamburg | 49,123 | 0.96× |
| Mecklenburg-Vorpommern | 40,889 | 0.94× |
| Saarland | 21,445 | 0.77× |
| Bremen | 18,200 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Crafts | 6.43× | Kids & Family |
| Ceramic | 6.71× | Home & Garden |
| Decoration | 4.62× | Home & Garden |
| DIY & Craft Ideas | 5.98× | Home & Garden |
| Pottery | 7.06× | Home & Garden |
| Food | 1.8× | Food & Beverages |
| Tableware | 5.77× | Food & Beverages |
| Arts and music | 1.66× | Arts & Culture |
| Consumer electronics | 1.74× | Technology & Electronics |
| Reading | 1.71× | Literature |
| Handicraft | 2.66× | Home & Garden |
| Food and drink | 1.55× | Food & Beverages |
| DIY Projects | 4.52× | Home & Garden |
| Home Design | 3.08× | Home & Garden |
| DIY (magazine) | 4.07× | Home & Garden |
| Movies | 1.57× | Movies & TV |
| Tagesschau | 1.81× | Movies & TV |
| Rosenthal | 9.22× | Home & Garden |
| Crochet | 3.26× | Home & Garden |
| Ceramic art | 7.75× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.23 |
| Sustainability | BALANCE | 2.21 |
| Design Affinity | PREMIUM | 2.01 |
| Quality Awareness | PREMIUM | 1.96 |
| Creativity | OPEN | 1.71 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 6.7% |
| Italy | 6.2% |
See Porcelain audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Porcelain have in Germany?
Porcelain has an estimated audience of 2,275,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porcelain fans?
73.8% of Porcelain fans are female, 26.2% are male, with an average age of 42.8 years.
Which brands do Porcelain fans like most?
Porcelain fans show strongest brand affinity for Handmade Crafts (6.43×), Ceramic (6.71×), and Decoration (4.62×) over the country average.
Where do Porcelain fans live in Germany?
Porcelain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,497), Bayern (reach 362,758), and Baden-Württemberg (reach 292,814). These three regions account for the largest share of the active audience.
What other brands do Porcelain fans also like?
Beyond Porcelain itself, the audience over-indexes on Ceramic (6.71×), Decoration (4.62×), DIY & Craft Ideas (5.98×), and Pottery (7.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porcelain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.