Rascasse Audience Intelligence

Pottery Audience in Germany

A data profile of the people who buy, follow and care about Pottery in Germany — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 2,344,806 people in Germany.

#1680among Topic in Germany#232in Home & Garden

The average Pottery fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porcelain, Do it yourself (DIY), Hugendubel, with strongest over-indexing on Porcelain (7.06× the country average).

Demographically, the Pottery audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pottery fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Porcelain.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pottery profile in Germany.

Audience size
2.3M
in Germany
Gender
71.8%♀
28.2% male
Age
39.4
average years
Country rank
#2838
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pottery fans

71.8% are female, 28.2% are male, average age 39.4.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Pottery audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age39.4
Estimated audience size2,344,806
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Pottery audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Pottery audience comes from Germany.

Worldwide audience distribution share by country for Pottery
CountryShare
United States21.8%
Japan10.4%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pottery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pottery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.55×
02Nordrhein-Westfalen~700K1.41×
03Hamburg~60K1.09×
04Bremen~20K1.08×
05Hessen~200K1.07×
06Rheinland-Pfalz~100K1.02×
07Niedersachsen~200K1.00×
08Bayern~400K0.97×
09Thüringen~60K0.97×
10Baden-Württemberg~300K0.93×
11Schleswig-Holstein~80K0.92×
12Saarland~30K0.92×
13Brandenburg~60K0.86×
14Sachsen~100K0.84×
15Sachsen-Anhalt~50K0.84×
16Mecklenburg-Vorpommern~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Pottery, Germany
0.83×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pottery audience
#·InterestCategoryAffinity×
01OrigamiKids & Family8.61×
02FurnaceHome & Garden7.49×
03PorcelainHome & Garden7.06×
04Cats (musical)Music & Radio5.20×
05Floral designHome & Garden4.38×
06Millie Bobby BrownMovies & TV4.35×
07Robert RedfordMovies & TV3.98×
08Unique GiftsShopping3.57×
09Kitchen utensilHome & Garden3.55×
10Flower bouquetHome & Garden3.44×
11Crime fictionLiterature3.38×
12HugendubelShopping3.31×
13Art museumArts & Culture3.10×
14EtsyFashion & Accessoires2.88×
15SupermanMovies & TV2.71×
16Contemporary artArts & Culture2.61×
17Do it yourself (DIY)Home & Garden2.50×
18MuseumArts & Culture2.44×
19BatmanMovies & TV2.10×
20Harry PotterMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pottery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Pet OwnershipJOY1.93×
Design AffinityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pottery audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Career OrientationPOWER0.96×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pottery have in Germany?

Pottery has an estimated audience of 2,344,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pottery fans?

71.8% of Pottery fans are female, 28.2% are male, with an average age of 39.4 years.

03

Which brands do Pottery fans like most?

Pottery fans show strongest brand affinity for Porcelain (7.06×), Do it yourself (DIY) (2.5×), and Hugendubel (3.31×) over the country average.

04

Where do Pottery fans live in Germany?

Pottery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pottery fans also like?

Beyond Pottery itself, the audience over-indexes on Do it yourself (DIY) (2.5×), Hugendubel (3.31×), Millie Bobby Brown (4.35×), and Robert Redford (3.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Pottery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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