Pottery Audience in Germany
Pottery has an estimated audience of 2,344,806 people in Germany. 71.8% are female, 28.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Gil Ofarim, Škoda Kodiaq, Cachorro, Sixx.
The average Pottery fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Product design (2.12× the country average). Demographically, the Pottery audience skews more female with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pottery fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 39.4 |
| Estimated audience size | 2,344,806 |
Audience persona
The typical Pottery fan in Germany is more female, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 801,819 | 1.56× |
| Bayern | 381,123 | 1.01× |
| Baden-Württemberg | 313,130 | 0.98× |
| Hessen | 249,745 | 1.4× |
| Berlin | 231,900 | 2.21× |
| Niedersachsen | 197,743 | 0.87× |
| Rheinland-Pfalz | 119,767 | 1.02× |
| Sachsen | 96,304 | 0.84× |
| Hamburg | 81,979 | 1.55× |
| Schleswig-Holstein | 76,848 | 0.91× |
| Brandenburg | 49,781 | 0.68× |
| Thüringen | 33,182 | 0.56× |
| Mecklenburg-Vorpommern | 29,796 | 0.67× |
| Sachsen-Anhalt | 28,094 | 0.46× |
| Bremen | 15,952 | 0.8× |
| Saarland | 14,088 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.12× | Business & Career |
| Gil Ofarim | 1.5× | Music & Radio |
| Škoda Kodiaq | 2.26× | Cars & Mobility |
| Cachorro | 2.33× | Pets & Animals |
| Sixx | 1.8× | Movies & TV |
| Hypertext | 1.64× | Technology & Electronics |
| Janitor | 3.44× | Home & Garden |
| Boogie-woogie (dance) | 3.77× | Music & Radio |
| Coworking | 2.1× | Business & Career |
| Cloppenburg | 2.17× | Travel & Leisure |
| Cynthia Erivo | 2.03× | Movies & TV |
| San Gil | 2× | Travel & Leisure |
| Paul Dano | 2.16× | Movies & TV |
| Solo climbing | 1.74× | Sports |
| Hachis Parmentier | 5.44× | Food & Beverages |
| Indigenous Australian art | 2.55× | Arts & Culture |
| Picnic | 1.58× | Kids & Family |
| Ipekyol | 1.73× | Shopping |
| Jacob Tremblay | 1.99× | Movies & TV |
| Glashütte | 1.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.04 |
| Sustainability | BALANCE | 1.93 |
| Creativity | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.64 |
| Urban Lifestyle | OPEN | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 10.4% |
| United Kingdom | 6.1% |
See Pottery audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pottery have in Germany?
Pottery has an estimated audience of 2,344,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pottery fans?
71.8% of Pottery fans are female, 28.2% are male, with an average age of 39.4 years.
Which brands do Pottery fans like most?
Pottery fans show strongest brand affinity for Product design (2.12×), Gil Ofarim (1.5×), and Škoda Kodiaq (2.26×) over the country average.
Where do Pottery fans live in Germany?
Pottery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 801,819), Bayern (reach 381,123), and Baden-Württemberg (reach 313,130). These three regions account for the largest share of the active audience.
What other brands do Pottery fans also like?
Beyond Pottery itself, the audience over-indexes on Gil Ofarim (1.5×), Škoda Kodiaq (2.26×), Cachorro (2.33×), and Sixx (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.