A data profile of the people who buy, follow and care about Origami in Germany — modelled from more than twelve digital signal sources. Origami has an estimated audience of 600,725 people in Germany.
The average Origami fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Warp knitting, Scrapbooking, Wikipedia, with strongest over-indexing on Warp knitting (72.2× the country average).
Demographically, the Origami audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Origami fan in Germany is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Warp knitting.
The key figures that characterise the Origami profile in Germany.
61.6% are female, 38.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.4 |
| Estimated audience size | 600,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Origami audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 8.2% |
| India | 7.5% |
Where the Origami audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.11× | |
| 02 | Sachsen | ~30K | 1.11× | |
| 03 | Baden-Württemberg | ~90K | 1.09× | |
| 04 | Bremen | ~6K | 1.08× | |
| 05 | Berlin | ~30K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.05× | |
| 07 | Bayern | ~100K | 1.02× | |
| 08 | Thüringen | ~20K | 1.01× | |
| 09 | Hamburg | ~10K | 1.01× | |
| 10 | Rheinland-Pfalz | ~30K | 0.98× | |
| 11 | Niedersachsen | ~60K | 0.96× | |
| 12 | Brandenburg | ~20K | 0.96× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 14 | Saarland | ~7K | 0.89× | |
| 15 | Schleswig-Holstein | ~20K | 0.88× | |
| 16 | Sachsen-Anhalt | ~10K | 0.88× |
The strongest cross-interests of the Origami audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warp knitting | Kids & Family | 72.20× | ||
| 02 | German studies | Politics & Society | 20.00× | ||
| 03 | Scrapbooking | Kids & Family | 18.30× | ||
| 04 | Applied arts | Arts & Culture | 16.62× | ||
| 05 | American Marketing Association | Business & Career | 9.33× | ||
| 06 | Pottery | Home & Garden | 8.61× | ||
| 07 | Paper craft | Kids & Family | 8.54× | ||
| 08 | ancestry | Kids & Family | 8.19× | ||
| 09 | Textile industry | Fashion & Accessoires | 7.34× | ||
| 10 | Papyrus | Politics & Society | 7.16× | ||
| 11 | Studio | Home & Garden | 6.57× | ||
| 12 | Ceramic | Home & Garden | 6.28× | ||
| 13 | Electronic data interchange | Technology & Electronics | 5.87× | ||
| 14 | Sewing machine | Home & Garden | 5.05× | ||
| 15 | Crochet | Home & Garden | 4.83× | ||
| 16 | Industrial design | Business & Career | 3.76× | ||
| 17 | Knitting | Home & Garden | 3.76× | ||
| 18 | Wikipedia | Internet & Social Media | 3.58× | ||
| 19 | Shopping | Shopping | 1.97× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.31× | |
| Creativity | OPEN | 2.15× | |
| Convenience Orientation | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Sports Activity | POWER | 1.10× | |
| Career Orientation | POWER | 1.11× |
Origami has an estimated audience of 600,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
61.6% of Origami fans are female, 38.4% are male, with an average age of 39.4 years.
Origami fans show strongest brand affinity for Warp knitting (72.2×), Scrapbooking (18.3×), and Wikipedia (3.58×) over the country average.
Origami fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Origami itself, the audience over-indexes on Scrapbooking (18.3×), Wikipedia (3.58×), Pottery (8.61×), and Ceramic (6.28×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Origami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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