Origami Audience in Germany
Origami has an estimated audience of 600,725 people in Germany. 61.6% are female, 38.4% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Warp knitting, Scrapbooking, Wikipedia, Pottery, Ceramic.
The average Origami fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Warp knitting, Scrapbooking, Wikipedia, with strongest over-indexing on Warp knitting (72.2× the country average). Demographically, the Origami audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Origami fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.4 |
| Estimated audience size | 600,725 |
Audience persona
The typical Origami fan in Germany is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Warp knitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,442 | 1.07× |
| Bayern | 101,788 | 1.05× |
| Baden-Württemberg | 89,940 | 1.1× |
| Niedersachsen | 56,602 | 0.97× |
| Hessen | 50,256 | 1.1× |
| Sachsen | 33,641 | 1.14× |
| Berlin | 30,691 | 1.14× |
| Rheinland-Pfalz | 29,292 | 0.97× |
| Schleswig-Holstein | 18,198 | 0.84× |
| Brandenburg | 17,733 | 0.95× |
| Thüringen | 14,881 | 0.97× |
| Hamburg | 14,370 | 1.06× |
| Sachsen-Anhalt | 13,272 | 0.85× |
| Mecklenburg-Vorpommern | 10,310 | 0.9× |
| Saarland | 6,290 | 0.85× |
| Bremen | 5,261 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Warp knitting | 72.2× | Kids & Family |
| Scrapbooking | 18.3× | Kids & Family |
| Wikipedia | 3.58× | Internet & Social Media |
| Pottery | 8.61× | Home & Garden |
| Ceramic | 6.28× | Home & Garden |
| Paper craft | 8.54× | Kids & Family |
| Shopping | 1.97× | Shopping |
| American Marketing Association | 9.33× | Business & Career |
| Crochet | 4.83× | Home & Garden |
| Textile industry | 7.34× | Fashion & Accessoires |
| German studies | 20× | Politics & Society |
| Industrial design | 3.76× | Business & Career |
| Papyrus | 7.16× | Politics & Society |
| ancestry | 8.19× | Kids & Family |
| Sewing machine | 5.05× | Home & Garden |
| Applied arts | 16.62× | Arts & Culture |
| Electronic data interchange | 5.87× | Technology & Electronics |
| Knitting | 3.76× | Home & Garden |
| Studio | 6.57× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.83 |
| Creativity | OPEN | 1.69 |
| Urban Lifestyle | OPEN | 1.68 |
| Convenience Orientation | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 8.2% |
| India | 7.5% |
See Origami audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Origami have in Germany?
Origami has an estimated audience of 600,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Origami fans?
61.6% of Origami fans are female, 38.4% are male, with an average age of 39.4 years.
Which brands do Origami fans like most?
Origami fans show strongest brand affinity for Warp knitting (72.2×), Scrapbooking (18.3×), and Wikipedia (3.58×) over the country average.
Where do Origami fans live in Germany?
Origami fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,442), Bayern (reach 101,788), and Baden-Württemberg (reach 89,940). These three regions account for the largest share of the active audience.
What other brands do Origami fans also like?
Beyond Origami itself, the audience over-indexes on Scrapbooking (18.3×), Wikipedia (3.58×), Pottery (8.61×), and Ceramic (6.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Origami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.