German studies Audience in Germany
German studies has an estimated audience of 302,926 people in Germany. 66.5% are female, 33.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Entertainment, Food and drink, Science, Reading.
The average German studies fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Entertainment, Food and drink, with strongest over-indexing on Germany (2.11× the country average). Demographically, the German studies audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of German studies fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 37.5 |
| Estimated audience size | 302,926 |
Audience persona
The typical German studies fan in Germany is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,591 | 1.11× |
| Bayern | 46,444 | 0.95× |
| Baden-Württemberg | 42,464 | 1.03× |
| Niedersachsen | 33,917 | 1.15× |
| Hessen | 23,267 | 1.01× |
| Rheinland-Pfalz | 17,184 | 1.13× |
| Sachsen | 14,303 | 0.96× |
| Berlin | 14,225 | 1.05× |
| Schleswig-Holstein | 12,955 | 1.19× |
| Brandenburg | 8,523 | 0.91× |
| Thüringen | 7,004 | 0.91× |
| Hamburg | 6,887 | 1.01× |
| Sachsen-Anhalt | 6,480 | 0.83× |
| Mecklenburg-Vorpommern | 5,463 | 0.94× |
| Saarland | 3,362 | 0.9× |
| Bremen | 2,376 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 2.11× | Travel & Leisure |
| Entertainment | 1.89× | Movies & TV |
| Food and drink | 1.82× | Food & Beverages |
| Science | 2.87× | Business & Career |
| Reading | 1.94× | Literature |
| Food | 1.87× | Food & Beverages |
| Arts and music | 1.8× | Arts & Culture |
| Sports | 1.87× | Sports |
| IKEA | 2.44× | Home & Garden |
| Electronic music | 2.59× | Music & Radio |
| Vehicles | 1.89× | Cars & Mobility |
| Lieferando.de | 2.74× | Food & Beverages |
| Austria | 3.67× | Travel & Leisure |
| Outdoor recreation | 1.82× | Sports |
| Culture | 2.19× | Literature |
| Pets | 1.95× | Pets & Animals |
| Music | 1.66× | Business & Career |
| Consumer electronics | 1.74× | Technology & Electronics |
| Aldi | 2.31× | Shopping |
| Real Madrid C.F. | 2.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.71 |
| Sustainability | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.49 |
| Career Orientation | POWER | 1.47 |
| Community Orientation | OPEN | 1.46 |
| Pet Ownership | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.8% |
| United States | 6.6% |
| Poland | 5.6% |
See German studies audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does German studies have in Germany?
German studies has an estimated audience of 302,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of German studies fans?
66.5% of German studies fans are female, 33.5% are male, with an average age of 37.5 years.
Which brands do German studies fans like most?
German studies fans show strongest brand affinity for Germany (2.11×), Entertainment (1.89×), and Food and drink (1.82×) over the country average.
Where do German studies fans live in Germany?
German studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,591), Bayern (reach 46,444), and Baden-Württemberg (reach 42,464). These three regions account for the largest share of the active audience.
What other brands do German studies fans also like?
Beyond German studies itself, the audience over-indexes on Entertainment (1.89×), Food and drink (1.82×), Science (2.87×), and Reading (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.