Rascasse Audience Intelligence

German studies Audience in Germany

A data profile of the people who buy, follow and care about German studies in Germany — modelled from more than twelve digital signal sources. German studies has an estimated audience of 302,926 people in Germany.

#285among Field of study in Germany#6119among Topic in Germany#855in Politics & Society

The average German studies fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Entertainment, Food and drink, with strongest over-indexing on Germany (2.11× the country average).

Demographically, the German studies audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German studies fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Germany.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German studies profile in Germany.

Audience size
303K
in Germany
Gender
66.5%♀
33.5% male
Age
37.5
average years
Country rank
#17188
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German studies fans

66.5% are female, 33.5% are male, average age 37.5.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for German studies audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age37.5
Estimated audience size302,926
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the German studies audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

41.6%

of the worldwide German studies audience comes from Germany.

Worldwide audience distribution share by country for German studies
CountryShare
Germany41.6%
United States6.6%
Poland5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German studies audience in Germany is strongest.

Fig. 05

Top regions by affinity

German studies fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.15×
02Niedersachsen~30K1.13×
03Rheinland-Pfalz~20K1.09×
04Nordrhein-Westfalen~70K1.07×
05Bremen~3K1.04×
06Baden-Württemberg~40K1.02×
07Berlin~10K1.01×
08Hessen~20K0.99×
09Mecklenburg-Vorpommern~6K0.99×
10Saarland~4K0.98×
11Sachsen~10K0.97×
12Thüringen~7K0.97×
13Hamburg~7K0.97×
14Bayern~50K0.93×
15Brandenburg~9K0.91×
16Sachsen-Anhalt~7K0.90×
Fig. 06

Affinity by region

Affinity by region — German studies, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German studies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German studies audience
#·InterestCategoryAffinity×
01AustriaTravel & Leisure3.67×
02ScienceBusiness & Career2.87×
03Lieferando.deFood & Beverages2.74×
04Electronic musicMusic & Radio2.59×
05IKEAHome & Garden2.44×
06AldiShopping2.31×
07CultureLiterature2.19×
08GermanyTravel & Leisure2.11×
09PetsPets & Animals1.95×
10ReadingLiterature1.94×
11EntertainmentMovies & TV1.89×
12VehiclesCars & Mobility1.89×
13FoodFood & Beverages1.87×
14SportsSports1.87×
15Food and drinkFood & Beverages1.82×
16Outdoor recreationSports1.82×
17Arts and musicArts & Culture1.80×
18Consumer electronicsTechnology & Electronics1.74×
19FC Bayern MunichSports1.72×
20MusicBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German studies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German studies audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.88×
TraditionCONSERVATISM1.79×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German studies audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
ExtroversionTHRILL0.91×
PatriotismCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German studies have in Germany?

German studies has an estimated audience of 302,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of German studies fans?

66.5% of German studies fans are female, 33.5% are male, with an average age of 37.5 years.

03

Which brands do German studies fans like most?

German studies fans show strongest brand affinity for Germany (2.11×), Entertainment (1.89×), and Food and drink (1.82×) over the country average.

04

Where do German studies fans live in Germany?

German studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do German studies fans also like?

Beyond German studies itself, the audience over-indexes on Entertainment (1.89×), Food and drink (1.82×), Science (2.87×), and Reading (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See German studies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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