Austria Audience in Germany
Austria has an estimated audience of 8,090,791 people in Germany. 51.6% are female, 48.4% are male, average age 40.0. Top brand affinities: Goes, Stradivarius, Israel, Urban horticulture, Škoda Kodiaq.
Top brand affinities include Goes, Stradivarius, Israel, with strongest over-indexing on Goes (1.62× the country average). Demographically, the Austria audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Tradition.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Austria fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.0 |
| Estimated audience size | 8,090,791 |
Audience persona
The typical Austria fan in Germany is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.62× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Israel | 1.71× | Travel & Leisure |
| Urban horticulture | 1.53× | Home & Garden |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Snow White (Fables) | 1.73× | Literature |
| Esra Erol | 3.88× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Theocracy | 5.83× | Music & Radio |
| Volvo V60 | 2.65× | Cars & Mobility |
| Chalkidiki | 2.16× | Travel & Leisure |
| Corfu (regional unit) | 1.56× | Travel & Leisure |
| Coworking | 1.84× | Business & Career |
| Emperor Entertainment Group | 1.68× | Business & Career |
| Celtic mythology | 2.33× | Arts & Culture |
| Glashütte | 1.9× | Travel & Leisure |
| Zagreb | 1.63× | Travel & Leisure |
| Information sensitivity | 2.1× | Technology & Electronics |
| Carrie (novel) | 2.14× | Literature |
| Hakone, Kanagawa | 2.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
See Austria audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.