Austria Audience in Germany
A data profile of the people who buy, follow and care about Austria in Germany — modelled from more than twelve digital signal sources. Austria has an estimated audience of 8,090,791 people in Germany.
The average Austria fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Allgäu, Tagesschau, Müller (company), with strongest over-indexing on Allgäu (5.75× the country average).
Demographically, the Austria audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Austria fan in Germany is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Allgäu.
At a glance
The key figures that characterise the Austria profile in Germany.
Search interest · 12-month trend
Demographics of Austria fans
51.6% are female, 48.4% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.0 |
| Estimated audience size | 8,090,791 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Austria audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
Geography
Where the Austria audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 1.71× | |
| 02 | Bayern | ~2M | 1.49× | |
| 03 | Hessen | ~900K | 1.40× | |
| 04 | Hamburg | ~200K | 1.26× | |
| 05 | Bremen | ~70K | 1.06× | |
| 06 | Baden-Württemberg | ~1M | 1.05× | |
| 07 | Brandenburg | ~200K | 0.95× | |
| 08 | Rheinland-Pfalz | ~400K | 0.94× | |
| 09 | Nordrhein-Westfalen | ~1.5M | 0.93× | |
| 10 | Schleswig-Holstein | ~200K | 0.86× | |
| 11 | Saarland | ~80K | 0.81× | |
| 12 | Niedersachsen | ~600K | 0.80× | |
| 13 | Sachsen-Anhalt | ~200K | 0.77× | |
| 14 | Thüringen | ~200K | 0.76× | |
| 15 | Sachsen | ~300K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Austria audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lake Constance | Travel & Leisure | 5.83× | ||
| 02 | Allgäu | Travel & Leisure | 5.75× | ||
| 03 | Kronen Zeitung | News | 4.55× | ||
| 04 | Bicycle wheel | Cars & Mobility | 3.88× | ||
| 05 | Luxembourg | Travel & Leisure | 3.69× | ||
| 06 | German television comedy | Movies & TV | 3.21× | ||
| 07 | Satire | Literature | 3.04× | ||
| 08 | Country rap | Music & Radio | 3.04× | ||
| 09 | MSN | News | 2.51× | ||
| 10 | Lodging | Travel & Leisure | 2.43× | ||
| 11 | Volunteering | Politics & Society | 2.29× | ||
| 12 | High school | Business & Career | 2.20× | ||
| 13 | Thomas Müller | Sports | 2.02× | ||
| 14 | Tagesschau | Movies & TV | 1.88× | ||
| 15 | Focus | News | 1.86× | ||
| 16 | Transfermarkt | Sports | 1.85× | ||
| 17 | Müller (company) | Food & Beverages | 1.77× | ||
| 18 | Desserts | Food & Beverages | 1.64× | ||
| 19 | Netto Marken-Discount | Shopping | 1.60× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.58× |
Personality of the Austria audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Tradition | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.86× | |
| Sports Activity | POWER | 0.88× |
Frequently asked questions
How many fans does Austria have in Germany?
Austria has an estimated audience of 8,090,791 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Austria fans?
51.6% of Austria fans are female, 48.4% are male, with an average age of 40.0 years.
Which brands do Austria fans like most?
Austria fans show strongest brand affinity for Allgäu (5.75×), Tagesschau (1.88×), and Müller (company) (1.77×) over the country average.
Where do Austria fans live in Germany?
Austria fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Austria fans also like?
Beyond Austria itself, the audience over-indexes on Tagesschau (1.88×), Müller (company) (1.77×), Netto Marken-Discount (1.6×), and Satire (3.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Austria audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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