Austria Audience in United States

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Austria has an estimated audience of 5,112,615 people in United States. 56.1% are female, 43.9% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Urban Outfitters, Urban horticulture, Governor of Michigan, Goop.

The average Austria fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Urban Outfitters, Urban horticulture, with strongest over-indexing on Natural rubber (13.47× the country average). Demographically, the Austria audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Austria fans

Demographic split for Austria audience in United States
MetricValue
Female56.1%
Male43.9%
Average age43.8
Estimated audience size5,112,615

Audience persona

The typical Austria fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Austria in United States
RegionReachAffinity
California669,9081.19×
Texas472,2171.07×
Florida406,3661.17×
New York356,1141.25×
Illinois190,7451.12×
Pennsylvania171,3171×
North Carolina162,0791.05×
Georgia157,7081×
New Jersey156,6211.2×
Virginia148,8401.2×
Ohio147,3050.94×
Massachusetts128,9831.28×
Michigan126,2740.94×
Washington125,9091.23×
Arizona104,1801×
Tennessee95,9180.94×
Maryland92,4191.05×
Indiana89,2520.96×
Colorado86,4951.07×
Missouri78,3080.95×
Minnesota77,2871.06×
Wisconsin76,5761×
South Carolina66,4350.86×
Oregon65,5341.12×
Connecticut56,4421.1×
Kentucky55,9700.87×
Alabama54,8960.77×
Louisiana54,8540.83×
Oklahoma52,0900.92×
Utah51,2501.12×
Nevada45,7210.92×
Kansas38,4300.95×
Iowa38,3700.91×
Arkansas35,3550.84×
Mississippi30,7020.73×
Idaho24,9070.97×
Hawaii23,7931.08×
Washington, District of Columbia21,7741.42×
Nebraska21,4540.84×
New Mexico21,4180.84×
New Hampshire20,3331.01×
West Virginia19,5360.82×
Maine19,3181.05×
Rhode Island16,3041×
Montana13,8120.97×
Delaware11,3810.81×
Alaska10,8810.99×
Vermont10,2171.14×
South Dakota9,8760.84×
North Dakota8,8560.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austria audience
BrandAffinityCategory
Natural rubber13.47×Cars & Mobility
Urban Outfitters4.36×Shopping
Urban horticulture8.37×Home & Garden
Governor of Michigan15.06×Politics & Society
Goop9.73×Internet & Social Media
Wok11.76×Food & Beverages
Fairy godmother13.17×Literature
headspace15.18×Health
Cherish (group)17.53×Music & Radio
Google Home10.34×Technology & Electronics
Hibachi12.47×Food & Beverages
Voter registration6.89×Politics & Society
Vocal harmony6.14×Music & Radio
Grace Slick11.33×Music & Radio
Historic site5.33×Arts & Culture
Kenosha, Wisconsin14.04×Travel & Leisure
Elsword19.19×Games
Hipster11.1×Politics & Society
El Paso County, Colorado14.85×Travel & Leisure
Electrolyte5.44×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austria audience
TraitClusterScore
PatriotismCONSERVATISM2.97
TravellingTHRILL2.05
Design AffinityPREMIUM1.81
Risk AppetiteTHRILL1.64
SustainabilityBALANCE1.63
Community OrientationOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Austria
CountryShare
Italy17.0%
Germany12.3%
United States7.8%

See Austria audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Austria have in United States?

Austria has an estimated audience of 5,112,615 people in United States, concentrated in California and Texas.

What is the gender split and age of Austria fans?

56.1% of Austria fans are female, 43.9% are male, with an average age of 43.8 years.

Which brands do Austria fans like most?

Austria fans show strongest brand affinity for Natural rubber (13.47×), Urban Outfitters (4.36×), and Urban horticulture (8.37×) over the country average.

Where do Austria fans live in United States?

Austria fans in United States are most concentrated in California (reach 669,908), Texas (reach 472,217), and Florida (reach 406,366). These three regions account for the largest share of the active audience.

What other brands do Austria fans also like?

Beyond Austria itself, the audience over-indexes on Urban Outfitters (4.36×), Urban horticulture (8.37×), Governor of Michigan (15.06×), and Goop (9.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.