Rascasse Audience Intelligence

Austria Audience in United States

A data profile of the people who buy, follow and care about Austria in United States — modelled from more than twelve digital signal sources. Austria has an estimated audience of 5,112,615 people in United States.

#76among Country in United States#449among POI in United States#560in Travel & Leisure

The average Austria fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Cruise Lines, Ryanair, Powerball, with strongest over-indexing on American Cruise Lines (17.55× the country average).

Demographically, the Austria audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austria fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austria profile in United States.

Audience size
5.1M
in United States
Gender
56.1%♀
43.9% male
Age
43.8
average years
Country rank
#6565
POI in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austria fans

56.1% are female, 43.9% are male, average age 43.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Austria audience in United States
MetricValue
Female56.1%
Male43.9%
Average age43.8
Estimated audience size5,112,615
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Austria audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3915%
40-4921%
50+35%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Austria audience comes from United States.

Worldwide audience distribution share by country for Austria
CountryShare
Italy17.0%
Germany12.3%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austria audience in United States is strongest.

Fig. 05

Top regions by affinity

Austria fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.25×
02Massachusetts~100K1.22×
03California~700K1.17×
04Washington~100K1.16×
05Virginia~100K1.15×
06Utah~50K1.15×
07New York~300K1.14×
08New Jersey~100K1.14×
09Vermont~10K1.14×
10Texas~500K1.10×
11Florida~400K1.10×
12Oregon~60K1.09×
13Connecticut~60K1.08×
14Colorado~90K1.07×
15Alaska~10K1.07×
16Illinois~200K1.06×
17Minnesota~80K1.06×
18Maryland~90K1.04×
19Kansas~40K1.04×
20Hawaii~20K1.04×
21Maine~20K1.04×
22New Hampshire~20K1.03×
23Wisconsin~80K1.02×
24Montana~10K1.02×
25North Carolina~200K1.01×
26Arizona~100K1.00×
27Missouri~80K1.00×
28Idaho~30K1.00×
29Rhode Island~20K1.00×
30Pennsylvania~200K0.99×
31Georgia~200K0.97×
32South Dakota~10K0.97×
33North Dakota~10K0.97×
34Oklahoma~50K0.95×
35Michigan~100K0.94×
36Indiana~90K0.94×
37Nebraska~20K0.94×
38Nevada~50K0.92×
39Iowa~40K0.92×
40Ohio~100K0.91×
41Tennessee~90K0.90×
42South Carolina~70K0.90×
43Kentucky~60K0.89×
44Arkansas~40K0.86×
45Delaware~10K0.86×
46New Mexico~20K0.84×
47West Virginia~20K0.84×
48Louisiana~50K0.82×
49Alabama~60K0.79×
50Mississippi~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Austria, United States
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austria audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure17.55×
02RyanairTravel & Leisure14.97×
03PlymouthTravel & Leisure10.83×
04TrivagoTravel & Leisure5.11×
05Hiking bootFashion & Accessoires4.95×
06GermanyTravel & Leisure4.76×
07GreeceTravel & Leisure4.75×
08CutleryHome & Garden3.49×
09CrosswordGames3.33×
10Robert RedfordMovies & TV2.90×
11Wildlife photographyTechnology & Electronics2.71×
12InnovationBusiness & Career2.51×
13PowerballGames2.28×
14FedExBusiness & Career2.07×
15GeneticsKids & Family1.83×
16Trader Joe'sShopping1.68×
17Mortgage loansBusiness & Career1.67×
18Theme parksTravel & Leisure1.64×
19AirbnbTravel & Leisure1.54×
20MSNNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austria audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
TravellingTHRILL1.73×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austria audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Price SensitivityPREMIUM0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austria have in United States?

Austria has an estimated audience of 5,112,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austria fans?

56.1% of Austria fans are female, 43.9% are male, with an average age of 43.8 years.

03

Which brands do Austria fans like most?

Austria fans show strongest brand affinity for American Cruise Lines (17.55×), Ryanair (14.97×), and Powerball (2.28×) over the country average.

04

Where do Austria fans live in United States?

Austria fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Austria fans also like?

Beyond Austria itself, the audience over-indexes on Ryanair (14.97×), Powerball (2.28×), Germany (4.76×), and Hiking boot (4.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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