Rascasse Audience Intelligence

Plymouth Audience in United States

A data profile of the people who buy, follow and care about Plymouth in United States — modelled from more than twelve digital signal sources. Plymouth has an estimated audience of 1,569,024 people in United States.

#1405among POI in United States#1305in Travel & Leisure

The average Plymouth fan in United States is 46.8 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Michigan, Minnesota.

Top brand affinities include Lil Dicky, Sitka, Alaska, Yung Gravy, with strongest over-indexing on Lil Dicky (103.18× the country average).

Demographically, the Plymouth audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plymouth fan in United States is balanced, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lil Dicky.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plymouth profile in United States.

Audience size
1.6M
in United States
Gender
46.5%♀
53.5% male
Age
46.8
average years
Country rank
#17158
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plymouth fans

46.5% are female, 53.5% are male, average age 46.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Plymouth audience in United States
MetricValue
Female46.5%
Male53.5%
Average age46.8
Estimated audience size1,569,024
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Plymouth audience in United States
Age bracketShare%
16-199%
20-2912%
30-3915%
40-4922%
50+43%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Plymouth audience comes from United States.

Worldwide audience distribution share by country for Plymouth
CountryShare
United Kingdom42.2%
United States29.1%
Thailand3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plymouth audience in United States is strongest.

Fig. 05

Top regions by affinity

Plymouth fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K6.43×
02Minnesota~100K5.85×
03New Hampshire~30K5.23×
04Michigan~100K3.30×
05Rhode Island~10K2.26×
06Indiana~60K2.24×
07Wisconsin~50K2.12×
08Vermont~5K1.97×
09Maine~8K1.51×
10Connecticut~20K1.36×
11Nebraska~6K0.77×
12Iowa~9K0.71×
13Pennsylvania~40K0.70×
14North Carolina~30K0.68×
15North Dakota~2K0.67×
16Washington~20K0.62×
17Illinois~30K0.61×
18Ohio~30K0.61×
19Washington, District of Columbia~3K0.61×
20New York~50K0.60×
21Colorado~10K0.59×
22South Dakota~2K0.59×
23New Jersey~20K0.58×
24Utah~8K0.58×
25Alaska~2K0.57×
26California~90K0.53×
27Idaho~4K0.53×
28Texas~70K0.51×
29Virginia~20K0.50×
30Oregon~9K0.50×
31Kansas~6K0.50×
32West Virginia~4K0.49×
33Montana~2K0.49×
34Florida~50K0.48×
35Arizona~20K0.48×
36Tennessee~10K0.46×
37Missouri~10K0.46×
38Alabama~10K0.46×
39Kentucky~9K0.45×
40Oklahoma~8K0.44×
41New Mexico~3K0.44×
42Delaware~2K0.44×
43Maryland~10K0.43×
44South Carolina~10K0.43×
45Arkansas~6K0.43×
46Georgia~20K0.42×
47Hawaii~3K0.41×
48Nevada~6K0.40×
49Mississippi~5K0.40×
50Louisiana~8K0.38×
Fig. 06

Affinity by region

Affinity by region — Plymouth, United States
0.38×1.00×6.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plymouth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plymouth audience
#·InterestCategoryAffinity×
01Lil DickyMusic & Radio103.18×
02Kenting National ParkTravel & Leisure80.94×
03Sitka, AlaskaTravel & Leisure74.08×
04Inca Trail to Machu PicchuTravel & Leisure70.63×
05Antigua GuatemalaTravel & Leisure64.03×
06Hobo JohnsonMusic & Radio63.28×
07Hawaiʻi Volcanoes National ParkTravel & Leisure62.75×
08Jekyll IslandTravel & Leisure48.34×
09Glacier Bay National Park and PreserveTravel & Leisure47.33×
10Big SurTravel & Leisure44.00×
11Redwood National and State ParksTravel & Leisure43.90×
12Yung GravyMusic & Radio43.74×
13GEO (magazine)Travel & Leisure43.74×
14Victoria, British ColumbiaTravel & Leisure43.73×
15AntiguaTravel & Leisure42.19×
16Fairbanks, AlaskaTravel & Leisure39.24×
17Olympic National ParkTravel & Leisure38.94×
18American Cruise LinesTravel & Leisure28.72×
19Navy PierTravel & Leisure19.56×
20Carnival CruisesTravel & Leisure11.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plymouth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plymouth audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.44×
PatriotismCONSERVATISM1.40×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plymouth audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
MindfulnessBALANCE0.86×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plymouth have in United States?

Plymouth has an estimated audience of 1,569,024 people in United States, concentrated in Massachusetts and Michigan.

02

What is the gender split and age of Plymouth fans?

46.5% of Plymouth fans are female, 53.5% are male, with an average age of 46.8 years.

03

Which brands do Plymouth fans like most?

Plymouth fans show strongest brand affinity for Lil Dicky (103.18×), Sitka, Alaska (74.08×), and Yung Gravy (43.74×) over the country average.

04

Where do Plymouth fans live in United States?

Plymouth fans in United States are most concentrated in Massachusetts (reach ~200K), Michigan (reach ~100K), and Minnesota (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plymouth fans also like?

Beyond Plymouth itself, the audience over-indexes on Sitka, Alaska (74.08×), Yung Gravy (43.74×), Antigua Guatemala (64.03×), and Navy Pier (19.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Plymouth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plymouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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