Plymouth Audience in United States

Plymouth logo

Plymouth has an estimated audience of 1,569,024 people in United States. 46.5% are female, 53.5% are male, average age 46.8. Top regions: Massachusetts, Minnesota, Michigan. Top brand affinities: Lil Dicky, Sitka, Alaska, Yung Gravy, Antigua Guatemala, Navy Pier.

The average Plymouth fan in United States is 46.8 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Minnesota, Michigan. Top brand affinities include Lil Dicky, Sitka, Alaska, Yung Gravy, with strongest over-indexing on Lil Dicky (103.18× the country average). Demographically, the Plymouth audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Plymouth fans

Demographic split for Plymouth audience in United States
MetricValue
Female46.5%
Male53.5%
Average age46.8
Estimated audience size1,569,024

Audience persona

The typical Plymouth fan in United States is balanced, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Lil Dicky.

Top regions in United States

Top regions ranked by reach for Plymouth in United States
RegionReachAffinity
Massachusetts209,7476.79×
Minnesota122,2345.44×
Michigan116,8602.85×
California96,7770.56×
Texas76,8400.57×
New York59,1230.67×
Florida56,2890.53×
Indiana53,1291.85×
Wisconsin47,3012×
Pennsylvania38,9880.74×
Illinois34,1970.65×
North Carolina32,2590.68×
Ohio29,9620.62×
New Hampshire29,2354.73×
New Jersey25,2900.63×
Connecticut22,3321.42×
Georgia21,6490.45×
Virginia20,7250.54×
Washington19,7170.63×
Arizona16,1130.5×
Colorado15,7560.64×
Tennessee15,0390.48×
Maryland12,0220.45×
Rhode Island11,8602.37×
Missouri11,7330.46×
South Carolina10,2280.43×
Alabama9,9710.45×
Utah9,3520.67×
Oregon9,3260.52×
Iowa9,2180.71×
Kentucky8,6000.44×
Maine8,4021.49×
Oklahoma7,6360.44×
Louisiana7,3060.36×
Nevada6,1940.41×
Kansas6,0420.49×
Nebraska5,2860.67×
Arkansas5,1730.4×
Vermont5,0111.82×
Mississippi4,5440.35×
Idaho3,9270.5×
West Virginia3,1390.43×
New Mexico3,0780.39×
Washington, District of Columbia2,9620.63×
Hawaii2,3540.35×
North Dakota1,9570.61×
South Dakota1,8260.5×
Montana1,6970.39×
Delaware1,5360.35×
Alaska1,5050.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plymouth audience
BrandAffinityCategory
Lil Dicky103.18×Music & Radio
Sitka, Alaska74.08×Travel & Leisure
Yung Gravy43.74×Music & Radio
Antigua Guatemala64.03×Travel & Leisure
Navy Pier19.56×Travel & Leisure
GEO (magazine)43.74×Travel & Leisure
Kenting National Park80.94×Travel & Leisure
Jekyll Island48.34×Travel & Leisure
Carnival Cruises11.67×Travel & Leisure
Hawaiʻi Volcanoes National Park62.75×Travel & Leisure
Inca Trail to Machu Picchu70.63×Travel & Leisure
Victoria, British Columbia43.73×Travel & Leisure
Antigua42.19×Travel & Leisure
Hobo Johnson63.28×Music & Radio
Fairbanks, Alaska39.24×Travel & Leisure
Redwood National and State Parks43.9×Travel & Leisure
Big Sur44×Travel & Leisure
American Cruise Lines28.72×Travel & Leisure
Glacier Bay National Park and Preserve47.33×Travel & Leisure
Olympic National Park38.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plymouth audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Family OrientationCONSERVATISM1.49
SustainabilityBALANCE1.45
IndividualismJOY1.37
Community OrientationOPEN1.28
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Plymouth
CountryShare
United Kingdom42.3%
United States29.1%
Thailand3.8%

See Plymouth audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Plymouth have in United States?

Plymouth has an estimated audience of 1,569,024 people in United States, concentrated in Massachusetts and Minnesota.

What is the gender split and age of Plymouth fans?

46.5% of Plymouth fans are female, 53.5% are male, with an average age of 46.8 years.

Which brands do Plymouth fans like most?

Plymouth fans show strongest brand affinity for Lil Dicky (103.18×), Sitka, Alaska (74.08×), and Yung Gravy (43.74×) over the country average.

Where do Plymouth fans live in United States?

Plymouth fans in United States are most concentrated in Massachusetts (reach 209,747), Minnesota (reach 122,234), and Michigan (reach 116,860). These three regions account for the largest share of the active audience.

What other brands do Plymouth fans also like?

Beyond Plymouth itself, the audience over-indexes on Sitka, Alaska (74.08×), Yung Gravy (43.74×), Antigua Guatemala (64.03×), and Navy Pier (19.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plymouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.