Rascasse Audience Intelligence

Lil Dicky Audience in United States

A data profile of the people who buy, follow and care about Lil Dicky in United States — modelled from more than twelve digital signal sources. Lil Dicky has an estimated audience of 830,155 people in United States.

#182among Hip hop in United States#6161among Person in United States#3556in Music & Radio

The average Lil Dicky fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include lil dicky, Yung Gravy, Yo-Kai Watch, with strongest over-indexing on lil dicky (227.56× the country average).

Demographically, the Lil Dicky audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Dicky fan in United States is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for lil dicky.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Dicky profile in United States.

Audience size
830K
in United States
Gender
28.0%♀
72.0% male
Age
32.2
average years
Country rank
#26786
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Dicky fans

28.0% are female, 72.0% are male, average age 32.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Lil Dicky audience in United States
MetricValue
Female28.0%
Male72.0%
Average age32.2
Estimated audience size830,155
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Lil Dicky audience in United States
Age bracketShare%
16-1929%
20-2933%
30-3921%
40-4910%
50+6%
Fig. 04

Worldwide distribution

68.8%

of the worldwide Lil Dicky audience comes from United States.

Worldwide audience distribution share by country for Lil Dicky
CountryShare
United States68.8%
Canada5.8%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Dicky audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Dicky fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~40K1.37×
02Missouri~20K1.17×
03Kansas~8K1.17×
04Kentucky~10K1.15×
05Colorado~20K1.14×
06Ohio~30K1.09×
07Washington, District of Columbia~3K1.09×
08Michigan~20K1.07×
09Indiana~20K1.07×
10Delaware~2K1.06×
11Iowa~7K1.05×
12Arizona~20K1.04×
13Oregon~10K1.04×
14Nebraska~4K1.04×
15Illinois~30K1.03×
16Oklahoma~10K1.03×
17West Virginia~4K1.03×
18North Carolina~30K1.02×
19Massachusetts~20K1.02×
20Nevada~8K1.02×
21Alaska~2K1.02×
22Virginia~20K1.01×
23Tennessee~20K1.01×
24Alabama~10K1.01×
25Louisiana~10K1.01×
26California~90K1.00×
27Washington~20K1.00×
28Arkansas~7K1.00×
29Maine~3K1.00×
30Montana~2K1.00×
31Wisconsin~10K0.97×
32Connecticut~8K0.97×
33Rhode Island~3K0.97×
34New Hampshire~3K0.96×
35Georgia~20K0.95×
36New Jersey~20K0.95×
37North Dakota~2K0.95×
38South Dakota~2K0.94×
39Florida~50K0.93×
40New York~40K0.93×
41South Carolina~10K0.93×
42Utah~7K0.93×
43Idaho~4K0.93×
44Texas~70K0.92×
45Minnesota~10K0.92×
46Vermont~1K0.92×
47Maryland~10K0.91×
48New Mexico~4K0.90×
49Mississippi~6K0.85×
50Hawaii~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Lil Dicky, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Dicky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Dicky audience
#·InterestCategoryAffinity×
01Yo-Kai WatchGames341.92×
02lil dickyMusic & Radio227.56×
03WatskyMusic & Radio198.08×
04Hobo JohnsonMusic & Radio169.99×
05Patrick StumpMusic & Radio127.53×
06Mike PosnerMusic & Radio122.00×
07HorrorshowMusic & Radio117.52×
08Ryan LewisMusic & Radio105.20×
09Jon BellionMusic & Radio98.55×
10Yung GravyMusic & Radio98.45×
11Connor PriceMusic & Radio74.87×
12Quinn XCIIMusic & Radio74.28×
13Aloe BlaccMusic & Radio67.11×
14Kid InkMusic & Radio66.59×
15Everlast (musician)Music & Radio42.32×
16Atmosphere (music group)Music & Radio41.11×
17Norah JonesMusic & Radio37.48×
18Voter registrationPolitics & Society28.12×
19Adrien BronerSports19.71×
20Jelly RollMusic & Radio9.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Dicky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Dicky audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.85×
Early Adopter MentalityPOWER1.39×
Social Media UsageJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Dicky audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.86×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Dicky have in United States?

Lil Dicky has an estimated audience of 830,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lil Dicky fans?

28.0% of Lil Dicky fans are female, 72.0% are male, with an average age of 32.2 years.

03

Which brands do Lil Dicky fans like most?

Lil Dicky fans show strongest brand affinity for lil dicky (227.56×), Yung Gravy (98.45×), and Yo-Kai Watch (341.92×) over the country average.

04

Where do Lil Dicky fans live in United States?

Lil Dicky fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Dicky fans also like?

Beyond Lil Dicky itself, the audience over-indexes on Yung Gravy (98.45×), Yo-Kai Watch (341.92×), Hobo Johnson (169.99×), and Patrick Stump (127.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Lil Dicky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Dicky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →