Lil Dicky Audience in United States

Lil Dicky logo

Lil Dicky has an estimated audience of 847,129 people in United States. 28.0% are female, 72.0% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: lil dicky, Yung Gravy, Yo-Kai Watch, Hobo Johnson, Patrick Stump.

The average Lil Dicky fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include lil dicky, Yung Gravy, Yo-Kai Watch, with strongest over-indexing on lil dicky (227.56× the country average). Demographically, the Lil Dicky audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Dicky fans

Demographic split for Lil Dicky audience in United States
MetricValue
Female28.0%
Male72.0%
Average age32.2
Estimated audience size847,129

Audience persona

The typical Lil Dicky fan in United States is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for lil dicky.

Top regions in United States

Top regions ranked by reach for Lil Dicky in United States
RegionReachAffinity
California95,8171.03×
Texas69,5970.96×
Florida54,9430.96×
New York47,4721×
Pennsylvania43,1941.51×
Illinois30,4881.08×
Ohio28,8431.11×
North Carolina27,2571.07×
Georgia25,5830.98×
Michigan23,8021.07×
New Jersey22,1441.03×
Virginia21,1621.03×
Arizona17,9731.04×
Tennessee17,6711.04×
Massachusetts17,2821.04×
Washington16,9391×
Indiana16,9351.09×
Missouri16,0721.18×
Colorado14,9081.12×
Maryland13,4440.92×
South Carolina12,2860.96×
Wisconsin11,9760.94×
Alabama11,7500.99×
Kentucky11,5881.09×
Minnesota11,3250.93×
Louisiana11,1631.02×
Oregon10,1251.04×
Oklahoma10,0301.07×
Nevada8,6941.06×
Connecticut8,3870.99×
Kansas7,8581.18×
Iowa7,5101.08×
Utah7,3340.97×
Arkansas6,8700.98×
Mississippi5,8010.83×
Nebraska4,4701.05×
Idaho3,9060.92×
West Virginia3,7840.96×
New Mexico3,7140.87×
New Hampshire3,1000.93×
Hawaii2,8110.77×
Maine2,8100.93×
Washington, District of Columbia2,7921.1×
Rhode Island2,4660.91×
Delaware2,4131.03×
Montana2,1570.92×
South Dakota1,7460.89×
Alaska1,7020.94×
North Dakota1,5360.88×
Vermont1,1960.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Dicky audience
BrandAffinityCategory
lil dicky227.56×Music & Radio
Yung Gravy98.45×Music & Radio
Yo-Kai Watch341.92×Games
Hobo Johnson169.99×Music & Radio
Patrick Stump127.53×Music & Radio
Mike Posner122×Music & Radio
Atmosphere (music group)41.11×Music & Radio
Jon Bellion98.55×Music & Radio
Voter registration28.12×Politics & Society
Connor Price74.87×Music & Radio
Norah Jones37.48×Music & Radio
Ryan Lewis105.2×Music & Radio
Quinn XCII74.28×Music & Radio
Watsky198.08×Music & Radio
Aloe Blacc67.11×Music & Radio
Jelly Roll9.7×Music & Radio
Lil B54.57×Music & Radio
Everlast (musician)42.32×Music & Radio
Macklemore32.62×Music & Radio
Hoodie Allen89.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Dicky audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
ExtroversionTHRILL1.74
LGBTQ+ IdentityOPEN1.26
Risk AppetiteTHRILL1.2
Social Media UsageJOY1.15
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Lil Dicky
CountryShare
United States69.9%
Canada5.7%
United Kingdom4.5%

See Lil Dicky audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Dicky have in United States?

Lil Dicky has an estimated audience of 847,129 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil Dicky fans?

28.0% of Lil Dicky fans are female, 72.0% are male, with an average age of 32.2 years.

Which brands do Lil Dicky fans like most?

Lil Dicky fans show strongest brand affinity for lil dicky (227.56×), Yung Gravy (98.45×), and Yo-Kai Watch (341.92×) over the country average.

Where do Lil Dicky fans live in United States?

Lil Dicky fans in United States are most concentrated in California (reach 95,817), Texas (reach 69,597), and Florida (reach 54,943). These three regions account for the largest share of the active audience.

What other brands do Lil Dicky fans also like?

Beyond Lil Dicky itself, the audience over-indexes on Yung Gravy (98.45×), Yo-Kai Watch (341.92×), Hobo Johnson (169.99×), and Patrick Stump (127.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Dicky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.