lil dicky Audience in United States

lil dicky has an estimated audience of 782,861 people in United States. 25.9% are female, 74.1% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Aloe Blacc, Josh Hutcherson, Lil Dicky, Planet Fitness, Diaper bag.

The average lil dicky fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aloe Blacc, Josh Hutcherson, Lil Dicky, with strongest over-indexing on Aloe Blacc (134.84× the country average). Demographically, the lil dicky audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of lil dicky fans

Demographic split for lil dicky audience in United States
MetricValue
Female25.9%
Male74.1%
Average age29.8
Estimated audience size782,861

Audience persona

The typical lil dicky fan in United States is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aloe Blacc.

Top regions in United States

Top regions ranked by reach for lil dicky in United States
RegionReachAffinity
California88,5481.03×
Texas64,3170.96×
Florida50,7750.96×
New York43,8711×
Pennsylvania39,9171.51×
Illinois28,1751.08×
Ohio26,6541.11×
North Carolina25,1891.07×
Georgia23,6420.98×
Michigan21,9961.07×
New Jersey20,4641.03×
Virginia19,5571.03×
Arizona16,6091.04×
Tennessee16,3311.04×
Massachusetts15,9711.04×
Washington15,6541×
Indiana15,6511.09×
Missouri14,8531.18×
Colorado13,7771.12×
Maryland12,4240.92×
South Carolina11,3540.96×
Wisconsin11,0670.94×
Alabama10,8580.99×
Kentucky10,7091.09×
Minnesota10,4660.93×
Louisiana10,3161.02×
Oregon9,3571.04×
Oklahoma9,2691.07×
Nevada8,0341.06×
Connecticut7,7510.99×
Kansas7,2621.18×
Iowa6,9401.08×
Utah6,7770.97×
Arkansas6,3480.98×
Mississippi5,3610.83×
Nebraska4,1311.05×
Idaho3,6100.92×
West Virginia3,4970.96×
New Mexico3,4320.87×
New Hampshire2,8650.93×
Hawaii2,5970.77×
Maine2,5970.93×
Washington, District of Columbia2,5801.1×
Rhode Island2,2790.91×
Delaware2,2301.03×
Montana1,9930.92×
South Dakota1,6140.89×
Alaska1,5730.94×
North Dakota1,4200.88×
Vermont1,1050.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for lil dicky audience
BrandAffinityCategory
Aloe Blacc134.84×Music & Radio
Josh Hutcherson17.51×Movies & TV
Lil Dicky39.69×Music & Radio
Planet Fitness3.89×Sports
Diaper bag5.28×Kids & Family
Pitch Perfect12.31×Movies & TV
Superman2.07×Movies & TV
Bass guitar3.74×Music & Radio
Dave Franco10.04×Movies & TV
Candy Crush Soda Saga18.81×Games
Leighton Meester11.06×Movies & TV
Pokémon3.77×Games
Rick and Morty4.64×Movies & TV
Metaphysics3.39×Business & Career
GameStop3.41×Games
Call of Duty4.31×Games
Non-fiction books4.25×Literature
Bachelor of Business Administration21.15×Business & Career
ArtStation20×Arts & Culture
Internet celebrity3.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by lil dicky audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
Urban LifestyleOPEN1.18
LGBTQ+ IdentityOPEN1.13
Risk AppetiteTHRILL1.12
Sports ActivityPOWER1.1
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for lil dicky
CountryShare
United States73.4%
United Kingdom5.7%
Canada5.6%

See lil dicky audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does lil dicky have in United States?

lil dicky has an estimated audience of 782,861 people in United States, concentrated in California and Texas.

What is the gender split and age of lil dicky fans?

25.9% of lil dicky fans are female, 74.1% are male, with an average age of 29.8 years.

Which brands do lil dicky fans like most?

lil dicky fans show strongest brand affinity for Aloe Blacc (134.84×), Josh Hutcherson (17.51×), and Lil Dicky (39.69×) over the country average.

Where do lil dicky fans live in United States?

lil dicky fans in United States are most concentrated in California (reach 88,548), Texas (reach 64,317), and Florida (reach 50,775). These three regions account for the largest share of the active audience.

What other brands do lil dicky fans also like?

Beyond lil dicky itself, the audience over-indexes on Josh Hutcherson (17.51×), Lil Dicky (39.69×), Planet Fitness (3.89×), and Diaper bag (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for lil dicky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.