lil dicky Audience in United States

lil dicky logo

lil dicky has an estimated audience of 782,861 people in United States. 25.9% are female, 74.1% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, Historic site, 3D printing, Alaska.

The average lil dicky fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, Historic site, with strongest over-indexing on Dog breed (2.97× the country average). Demographically, the lil dicky audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of lil dicky fans

Demographic split for lil dicky audience in United States
MetricValue
Female25.9%
Male74.1%
Average age29.8
Estimated audience size782,861

Audience persona

The typical lil dicky fan in United States is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for lil dicky in United States
RegionReachAffinity
California88,5481.03×
Texas64,3170.96×
Florida50,7750.96×
New York43,8711×
Pennsylvania39,9171.51×
Illinois28,1751.08×
Ohio26,6541.11×
North Carolina25,1891.07×
Georgia23,6420.98×
Michigan21,9961.07×
New Jersey20,4641.03×
Virginia19,5571.03×
Arizona16,6091.04×
Tennessee16,3311.04×
Massachusetts15,9711.04×
Washington15,6541×
Indiana15,6511.09×
Missouri14,8531.18×
Colorado13,7771.12×
Maryland12,4240.92×
South Carolina11,3540.96×
Wisconsin11,0670.94×
Alabama10,8580.99×
Kentucky10,7091.09×
Minnesota10,4660.93×
Louisiana10,3161.02×
Oregon9,3571.04×
Oklahoma9,2691.07×
Nevada8,0341.06×
Connecticut7,7510.99×
Kansas7,2621.18×
Iowa6,9401.08×
Utah6,7770.97×
Arkansas6,3480.98×
Mississippi5,3610.83×
Nebraska4,1311.05×
Idaho3,6100.92×
West Virginia3,4970.96×
New Mexico3,4320.87×
New Hampshire2,8650.93×
Hawaii2,5970.77×
Maine2,5970.93×
Washington, District of Columbia2,5801.1×
Rhode Island2,2790.91×
Delaware2,2301.03×
Montana1,9930.92×
South Dakota1,6140.89×
Alaska1,5730.94×
North Dakota1,4200.88×
Vermont1,1050.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for lil dicky audience
BrandAffinityCategory
Dog breed2.97×Pets & Animals
Home construction2.97×Home & Garden
Historic site8.65×Arts & Culture
3D printing3.95×Technology & Electronics
Alaska1.77×Travel & Leisure
Nebraska Cornhuskers football3.56×Sports
Home equity1.9×Home & Garden
Nationality1.86×Politics & Society
Minnesota1.51×Travel & Leisure
Jeep Grand Cherokee (WJ)4.99×Cars & Mobility
Wikia2.62×Internet & Social Media
Hog Hunting2.58×Sports
Nebraska2.05×Travel & Leisure
Regional styles of Mexican music2.05×Music & Radio
nbc chicago3.76×Movies & TV
ABC 7 Chicago2.68×Movies & TV
WESH2.93×Movies & TV
Chili con carne4.75×Food & Beverages
IS (Infinite Stratos)2.26×Literature
edureka21.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by lil dicky audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
Urban LifestyleOPEN1.18
LGBTQ+ IdentityOPEN1.13
Risk AppetiteTHRILL1.12
Sports ActivityPOWER1.1
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for lil dicky
CountryShare
United States73.4%
United Kingdom5.7%
Canada5.6%

See lil dicky audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does lil dicky have in United States?

lil dicky has an estimated audience of 782,861 people in United States, concentrated in California and Texas.

What is the gender split and age of lil dicky fans?

25.9% of lil dicky fans are female, 74.1% are male, with an average age of 29.8 years.

Which brands do lil dicky fans like most?

lil dicky fans show strongest brand affinity for Dog breed (2.97×), Home construction (2.97×), and Historic site (8.65×) over the country average.

Where do lil dicky fans live in United States?

lil dicky fans in United States are most concentrated in California (reach 88,548), Texas (reach 64,317), and Florida (reach 50,775). These three regions account for the largest share of the active audience.

What other brands do lil dicky fans also like?

Beyond lil dicky itself, the audience over-indexes on Home construction (2.97×), Historic site (8.65×), 3D printing (3.95×), and Alaska (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for lil dicky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.