Vanilla Ice Audience in United States

Vanilla Ice logo

Vanilla Ice has an estimated audience of 1,604,699 people in United States. 47.7% are female, 52.3% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Taboo (rapper), Cheek (rapper), Diggy Simmons, Diddy, Coolio.

The average Vanilla Ice fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taboo (rapper), Cheek (rapper), Diggy Simmons, with strongest over-indexing on Taboo (rapper) (200.46× the country average). Demographically, the Vanilla Ice audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Vanilla Ice fans

Demographic split for Vanilla Ice audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.9
Estimated audience size1,604,699

Audience persona

The typical Vanilla Ice fan in United States is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Taboo (rapper).

Top regions in United States

Top regions ranked by reach for Vanilla Ice in United States
RegionReachAffinity
California164,1090.93×
Texas154,8641.12×
Florida123,6511.14×
New York78,6840.88×
Pennsylvania54,2011×
Illinois53,1330.99×
Ohio50,8291.03×
North Carolina47,8920.99×
Georgia45,6700.92×
Michigan43,3581.03×
Arizona37,7571.15×
Virginia35,9290.92×
Tennessee33,9201.05×
New Jersey33,5790.82×
Washington32,6631.01×
Minnesota32,0971.4×
Indiana29,6311.01×
Missouri28,6961.11×
Massachusetts28,2200.89×
Colorado27,4701.09×
Wisconsin25,4391.05×
Maryland24,0550.87×
Alabama23,7361.06×
South Carolina23,2680.96×
Louisiana22,2541.08×
Kentucky22,0701.1×
Oklahoma20,7261.16×
Oregon19,1251.04×
Nevada15,4981×
Iowa14,3251.08×
Connecticut14,0450.87×
Arkansas13,6431.03×
Utah13,1810.92×
Mississippi12,8670.97×
Kansas12,3460.98×
West Virginia11,9781.6×
Idaho8,5171.06×
New Mexico8,0591×
Nebraska7,8580.98×
New Hampshire6,0210.95×
Hawaii5,3730.78×
Maine5,1090.89×
Montana4,6531.05×
Rhode Island4,2130.82×
South Dakota3,7061×
Washington, District of Columbia3,5270.73×
North Dakota3,5001.06×
Delaware3,3890.77×
Alaska3,2430.94×
Vermont2,1980.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanilla Ice audience
BrandAffinityCategory
Taboo (rapper)200.46×Music & Radio
Cheek (rapper)176.21×Music & Radio
Diggy Simmons222.59×Music & Radio
Diddy29.73×Music & Radio
Coolio103.17×Music & Radio
Abra (rapper)137.73×Music & Radio
André 3000127.46×Music & Radio
Big L183.98×Music & Radio
Big Pun112.22×Music & Radio
Sway (rapper)120.98×Music & Radio
MC Hammer95.69×Music & Radio
Papoose (rapper)96.6×Music & Radio
Bow Wow (rapper)60.14×Music & Radio
Porta (rapper)164.54×Home & Garden
Foxy Brown (rapper)88.42×Music & Radio
Nate Dogg98.23×Music & Radio
Flo Rida23.26×Music & Radio
Maino171.26×Music & Radio
Damian Lillard37.44×Sports
Everlast (musician)97.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanilla Ice audience
TraitClusterScore
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.26
IndividualismJOY1.15
DIY MentalityTHRILL1.14
Need for SecurityCONSERVATISM1.14
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Vanilla Ice
CountryShare
United States43.6%
United Kingdom5.8%
Brazil5.6%

See Vanilla Ice audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Vanilla Ice have in United States?

Vanilla Ice has an estimated audience of 1,604,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Vanilla Ice fans?

47.7% of Vanilla Ice fans are female, 52.3% are male, with an average age of 38.9 years.

Which brands do Vanilla Ice fans like most?

Vanilla Ice fans show strongest brand affinity for Taboo (rapper) (200.46×), Cheek (rapper) (176.21×), and Diggy Simmons (222.59×) over the country average.

Where do Vanilla Ice fans live in United States?

Vanilla Ice fans in United States are most concentrated in California (reach 164,109), Texas (reach 154,864), and Florida (reach 123,651). These three regions account for the largest share of the active audience.

What other brands do Vanilla Ice fans also like?

Beyond Vanilla Ice itself, the audience over-indexes on Cheek (rapper) (176.21×), Diggy Simmons (222.59×), Diddy (29.73×), and Coolio (103.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanilla Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.