Big L Audience in United States
Big L has an estimated audience of 458,200 people in United States. 35.9% are female, 64.1% are male, average age 34.1. Top regions: California, New York, Texas. Top brand affinities: Vanilla Ice, Jaden Smith, Method Man, Lil Peep, Tech N9ne.
The average Big L fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vanilla Ice, Jaden Smith, Method Man, with strongest over-indexing on Vanilla Ice (122.52× the country average). Demographically, the Big L audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Big L fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 34.1 |
| Estimated audience size | 458,200 |
Audience persona
The typical Big L fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vanilla Ice.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,025 | 1.15× |
| New York | 52,620 | 2.06× |
| Texas | 38,348 | 0.97× |
| Florida | 31,907 | 1.03× |
| Georgia | 20,190 | 1.43× |
| Pennsylvania | 19,888 | 1.29× |
| New Jersey | 19,262 | 1.65× |
| North Carolina | 18,320 | 1.33× |
| Illinois | 16,247 | 1.06× |
| Virginia | 15,093 | 1.35× |
| Michigan | 13,521 | 1.13× |
| Ohio | 13,177 | 0.93× |
| Maryland | 12,321 | 1.56× |
| Massachusetts | 11,124 | 1.23× |
| Missouri | 9,564 | 1.29× |
| Arizona | 9,344 | 1× |
| South Carolina | 8,338 | 1.21× |
| Tennessee | 8,210 | 0.89× |
| Washington | 8,067 | 0.88× |
| Indiana | 7,674 | 0.92× |
| Connecticut | 7,434 | 1.62× |
| Colorado | 6,816 | 0.94× |
| Louisiana | 6,606 | 1.12× |
| Alabama | 6,057 | 0.95× |
| Nevada | 5,118 | 1.15× |
| Kentucky | 4,990 | 0.87× |
| Oregon | 4,907 | 0.93× |
| Wisconsin | 4,751 | 0.69× |
| Minnesota | 4,633 | 0.71× |
| Mississippi | 3,843 | 1.02× |
| Oklahoma | 3,782 | 0.74× |
| Kansas | 3,088 | 0.86× |
| Arkansas | 2,932 | 0.78× |
| Utah | 2,635 | 0.64× |
| Rhode Island | 2,210 | 1.52× |
| Iowa | 2,193 | 0.58× |
| New Mexico | 2,028 | 0.88× |
| Washington, District of Columbia | 1,876 | 1.36× |
| Delaware | 1,660 | 1.31× |
| New Hampshire | 1,638 | 0.91× |
| Nebraska | 1,476 | 0.64× |
| Idaho | 1,374 | 0.6× |
| Hawaii | 1,370 | 0.7× |
| Maine | 1,319 | 0.8× |
| West Virginia | 1,290 | 0.6× |
| Montana | 847 | 0.67× |
| Vermont | 670 | 0.83× |
| Alaska | 631 | 0.64× |
| South Dakota | 543 | 0.51× |
| North Dakota | 517 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vanilla Ice | 122.52× | Music & Radio |
| Jaden Smith | 56.7× | Movies & TV |
| Method Man | 50.37× | Music & Radio |
| Lil Peep | 39.88× | Music & Radio |
| Tech N9ne | 74.75× | Music & Radio |
| Roger Taylor (Queen drummer) | 86.79× | Music & Radio |
| John Deacon | 81.37× | Music & Radio |
| Will.i.am | 57.9× | Music & Radio |
| Eazy-E | 29.33× | Music & Radio |
| Nipsey Hussle | 25.92× | Music & Radio |
| N.W.A | 34.99× | Music & Radio |
| 21 Savage | 21.56× | Music & Radio |
| Raekwon | 46.4× | Music & Radio |
| LL Cool J | 20.97× | Music & Radio |
| Aaron Paul | 20× | Movies & TV |
| Croquette | 55.82× | Food & Beverages |
| Kia Sportage | 20× | Cars & Mobility |
| Ice-T | 15.83× | Music & Radio |
| Busta Rhymes | 18.98× | Music & Radio |
| Supreme | 6.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.98 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Risk Appetite | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Indulgence | JOY | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| United Kingdom | 6.7% |
| Germany | 4.8% |
See Big L audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Big L have in United States?
Big L has an estimated audience of 458,200 people in United States, concentrated in California and New York.
What is the gender split and age of Big L fans?
35.9% of Big L fans are female, 64.1% are male, with an average age of 34.1 years.
Which brands do Big L fans like most?
Big L fans show strongest brand affinity for Vanilla Ice (122.52×), Jaden Smith (56.7×), and Method Man (50.37×) over the country average.
Where do Big L fans live in United States?
Big L fans in United States are most concentrated in California (reach 58,025), New York (reach 52,620), and Texas (reach 38,348). These three regions account for the largest share of the active audience.
What other brands do Big L fans also like?
Beyond Big L itself, the audience over-indexes on Jaden Smith (56.7×), Method Man (50.37×), Lil Peep (39.88×), and Tech N9ne (74.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big L. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.