Big L Audience in United States

Big L logo

Big L has an estimated audience of 458,200 people in United States. 35.9% are female, 64.1% are male, average age 34.1. Top regions: California, New York, Texas. Top brand affinities: No Escape (1994 film), Home equity, University of Florida College of Medicine, Gomer Pyle, U.S.M.C., 3D printing.

The average Big L fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include No Escape (1994 film), Home equity, University of Florida College of Medicine, with strongest over-indexing on No Escape (1994 film) (39.88× the country average). Demographically, the Big L audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Big L fans

Demographic split for Big L audience in United States
MetricValue
Female35.9%
Male64.1%
Average age34.1
Estimated audience size458,200

Audience persona

The typical Big L fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for No Escape (1994 film).

Top regions in United States

Top regions ranked by reach for Big L in United States
RegionReachAffinity
California58,0251.15×
New York52,6202.06×
Texas38,3480.97×
Florida31,9071.03×
Georgia20,1901.43×
Pennsylvania19,8881.29×
New Jersey19,2621.65×
North Carolina18,3201.33×
Illinois16,2471.06×
Virginia15,0931.35×
Michigan13,5211.13×
Ohio13,1770.93×
Maryland12,3211.56×
Massachusetts11,1241.23×
Missouri9,5641.29×
Arizona9,3441×
South Carolina8,3381.21×
Tennessee8,2100.89×
Washington8,0670.88×
Indiana7,6740.92×
Connecticut7,4341.62×
Colorado6,8160.94×
Louisiana6,6061.12×
Alabama6,0570.95×
Nevada5,1181.15×
Kentucky4,9900.87×
Oregon4,9070.93×
Wisconsin4,7510.69×
Minnesota4,6330.71×
Mississippi3,8431.02×
Oklahoma3,7820.74×
Kansas3,0880.86×
Arkansas2,9320.78×
Utah2,6350.64×
Rhode Island2,2101.52×
Iowa2,1930.58×
New Mexico2,0280.88×
Washington, District of Columbia1,8761.36×
Delaware1,6601.31×
New Hampshire1,6380.91×
Nebraska1,4760.64×
Idaho1,3740.6×
Hawaii1,3700.7×
Maine1,3190.8×
West Virginia1,2900.6×
Montana8470.67×
Vermont6700.83×
Alaska6310.64×
South Dakota5430.51×
North Dakota5170.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big L audience
BrandAffinityCategory
No Escape (1994 film)39.88×Movies & TV
Home equity4.51×Home & Garden
University of Florida College of Medicine86.79×Business & Career
Gomer Pyle, U.S.M.C.57.9×Movies & TV
3D printing5.4×Technology & Electronics
Dog breed1.87×Pets & Animals
Husky Rescue46.4×Music & Radio
Elsword20×Games
Magazine (band)7.05×Music & Radio
Vanuatu21.57×Travel & Leisure
Alaska1.79×Travel & Leisure
JDSU2.85×Business & Career
Whataburger1.54×Food & Beverages
Wolverine (comics)4.42×Literature
Litter box1.7×Pets & Animals
Chili con carne6.42×Food & Beverages
Graham Greene4.67×Literature
Helmond56.7×Travel & Leisure
Nationality1.59×Politics & Society
Ellen Burstyn6.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big L audience
TraitClusterScore
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.42
Risk AppetiteTHRILL1.33
Urban LifestyleOPEN1.29
IndulgenceJOY1.21
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Big L
CountryShare
United States48.7%
United Kingdom6.7%
Germany4.8%

See Big L audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Big L have in United States?

Big L has an estimated audience of 458,200 people in United States, concentrated in California and New York.

What is the gender split and age of Big L fans?

35.9% of Big L fans are female, 64.1% are male, with an average age of 34.1 years.

Which brands do Big L fans like most?

Big L fans show strongest brand affinity for No Escape (1994 film) (39.88×), Home equity (4.51×), and University of Florida College of Medicine (86.79×) over the country average.

Where do Big L fans live in United States?

Big L fans in United States are most concentrated in California (reach 58,025), New York (reach 52,620), and Texas (reach 38,348). These three regions account for the largest share of the active audience.

What other brands do Big L fans also like?

Beyond Big L itself, the audience over-indexes on Home equity (4.51×), University of Florida College of Medicine (86.79×), Gomer Pyle, U.S.M.C. (57.9×), and 3D printing (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big L. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.