Rascasse Audience Intelligence

Will.i.am Audience in United States

Name: Will.i.am — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Will.i.am in United States — modelled from more than twelve digital signal sources. Will.i.am has an estimated audience of 770,676 people in United States.

#196among Hip hop in United States #6535among Person in United States #3759in Music & Radio

The average Will.i.am fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flo Rida, Taboo (rapper), Cheek (rapper), with strongest over-indexing on Flo Rida (39.83× the country average).

Demographically, the Will.i.am audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will.i.am fan in United States is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Flo Rida.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will.i.am profile in United States.

Audience size

771K

in United States

Gender

55.8%♀

44.2% male

Age

36.2

average years

Country rank

#28133

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Will.i.am fans

55.8% are female, 44.2% are male, average age 36.2.

Fig. 02

Gender split

55.8%

Female

44.2%

Male

Demographic split for Will.i.am audience in United States
Metric	Value
Female	55.8%
Male	44.2%
Average age	36.2
Estimated audience size	770,676

Fig. 03

Age distribution

Age distribution of the Will.i.am audience in United States
Age bracket	Share	%
16-19		28%
20-29		19%
30-39		20%
40-49		19%
50+		14%

Fig. 04

Worldwide distribution

32.6%

of the worldwide Will.i.am audience comes from United States.

Worldwide audience distribution share by country for Will.i.am
Country	Share
United States	32.6%
Mexico	11.8%
Italy	10.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will.i.am audience in United States is strongest.

Fig. 05

Top regions by affinity

Will.i.am fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	1.50×
02	Nevada	~10K	1.29×
03	Arizona	~20K	1.22×
04	Georgia	~30K	1.17×
05	Maryland	~20K	1.16×
06	Texas	~80K	1.12×
07	Washington, District of Columbia	~3K	1.11×
08	North Carolina	~30K	1.09×
09	Hawaii	~4K	1.07×
10	Massachusetts	~20K	1.06×
11	South Carolina	~10K	1.06×
12	Louisiana	~10K	1.05×
13	New York	~50K	1.04×
14	New Mexico	~4K	1.04×
15	Florida	~50K	1.03×
16	New Jersey	~20K	1.03×
17	Virginia	~20K	1.03×
18	Illinois	~30K	1.02×
19	Oklahoma	~9K	1.02×
20	Utah	~7K	1.02×
21	Alabama	~10K	1.01×
22	Pennsylvania	~30K	1.00×
23	Connecticut	~8K	1.00×
24	Idaho	~4K	1.00×
25	Delaware	~2K	1.00×
26	Tennessee	~20K	0.99×
27	Indiana	~10K	0.99×
28	Oregon	~9K	0.99×
29	Mississippi	~6K	0.99×
30	Ohio	~20K	0.98×
31	Michigan	~20K	0.98×
32	Washington	~20K	0.98×
33	Missouri	~10K	0.97×
34	Kentucky	~10K	0.97×
35	Arkansas	~6K	0.97×
36	Kansas	~6K	0.97×
37	Rhode Island	~2K	0.97×
38	Alaska	~2K	0.97×
39	Wisconsin	~10K	0.94×
40	Colorado	~10K	0.93×
41	Iowa	~6K	0.93×
42	New Hampshire	~3K	0.92×
43	North Dakota	~1K	0.91×
44	Nebraska	~4K	0.90×
45	Minnesota	~10K	0.89×
46	West Virginia	~3K	0.89×
47	South Dakota	~2K	0.88×
48	Maine	~2K	0.86×
49	Vermont	~1K	0.85×
50	Montana	~2K	0.84×

Affinity by region — Will.i.am, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will.i.am audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will.i.am audience
#	Interest	Category	×
01	Diggy Simmons	Music & Radio	80.95×
02	Cheek (rapper)	Music & Radio	58.92×
03	Porta (rapper)	Home & Garden	55.55×
04	Die Antwoord	Music & Radio	46.47×
05	Abra (rapper)	Music & Radio	46.11×
06	Taboo (rapper)	Music & Radio	46.02×
07	Sway (rapper)	Music & Radio	45.07×
08	Dan Stevens	Movies & TV	43.86×
09	Flo Rida	Music & Radio	39.83×
10	Coolio	Music & Radio	33.59×
11	The Prestige (film)	Movies & TV	27.85×
12	Lisa Kudrow	Movies & TV	27.06×
13	Rebecca Hall	Movies & TV	25.53×
14	Suki Waterhouse	Fashion & Accessoires	25.23×
15	Will Poulter	Movies & TV	24.74×
16	Jessica Chastain	Movies & TV	21.80×
17	Pete Carroll	Sports	20.91×
18	Megyn Kelly	Movies & TV	19.04×
19	Kate Beckinsale	Movies & TV	15.49×
20	Diddy	Music & Radio	11.94×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will.i.am audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Will.i.am audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.19×
Extroversion	THRILL	1.18×
Social Media Usage	JOY	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Will.i.am audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.95×
Family Orientation	CONSERVATISM	0.98×
Early Adopter Mentality	POWER	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Will.i.am have in United States?

Will.i.am has an estimated audience of 770,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Will.i.am fans?

55.8% of Will.i.am fans are female, 44.2% are male, with an average age of 36.2 years.

Which brands do Will.i.am fans like most?

Will.i.am fans show strongest brand affinity for Flo Rida (39.83×), Taboo (rapper) (46.02×), and Cheek (rapper) (58.92×) over the country average.

Where do Will.i.am fans live in United States?

Will.i.am fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Will.i.am fans also like?

Beyond Will.i.am itself, the audience over-indexes on Taboo (rapper) (46.02×), Cheek (rapper) (58.92×), Dan Stevens (43.86×), and Diggy Simmons (80.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

Bad Bunny (26,066,654)
Sean Combs (16,861,245)
Diddy (15,073,435)
Cardi B (14,382,656)
Drake (13,764,341)

See Will.i.am audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will.i.am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →