Will.i.am Audience in United States

Will.i.am logo

Will.i.am has an estimated audience of 784,110 people in United States. 55.8% are female, 44.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Flo Rida, Taboo (rapper), Cheek (rapper), Diddy, Diggy Simmons.

The average Will.i.am fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flo Rida, Taboo (rapper), Cheek (rapper), with strongest over-indexing on Flo Rida (39.83× the country average). Demographically, the Will.i.am audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Will.i.am fans

Demographic split for Will.i.am audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.2
Estimated audience size784,110

Audience persona

The typical Will.i.am fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Flo Rida.

Top regions in United States

Top regions ranked by reach for Will.i.am in United States
RegionReachAffinity
California128,3821.49×
Texas79,7481.18×
Florida57,2031.08×
New York49,5441.13×
Georgia29,9001.24×
Illinois28,0871.08×
Pennsylvania27,8601.06×
North Carolina26,5741.13×
Ohio24,5681.02×
New Jersey21,8711.1×
Michigan20,6631.01×
Virginia20,4041.07×
Arizona17,5741.1×
Massachusetts16,2121.05×
Washington16,0461.02×
Maryland15,9501.18×
Tennessee15,9471.01×
Indiana14,3861×
South Carolina12,6361.07×
Missouri12,4680.99×
Colorado11,9020.96×
Louisiana11,0261.09×
Wisconsin10,9620.93×
Alabama10,8830.99×
Minnesota10,0700.9×
Nevada10,0591.33×
Kentucky9,5910.98×
Oklahoma9,1511.05×
Oregon9,0251×
Connecticut7,9191.01×
Utah7,1181.01×
Mississippi6,1330.95×
Arkansas6,0190.93×
Kansas5,9500.96×
Iowa5,8460.9×
New Mexico3,7310.95×
Idaho3,7160.95×
Hawaii3,5481.05×
Nebraska3,3170.84×
West Virginia3,0720.84×
Washington, District of Columbia2,6661.13×
New Hampshire2,6650.86×
Rhode Island2,2430.9×
Delaware2,1791.01×
Maine2,1710.77×
Montana1,6030.74×
Alaska1,4260.85×
South Dakota1,4240.79×
North Dakota1,3190.82×
Vermont1,0130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will.i.am audience
BrandAffinityCategory
Flo Rida39.83×Music & Radio
Taboo (rapper)46.02×Music & Radio
Cheek (rapper)58.92×Music & Radio
Diddy11.94×Music & Radio
Diggy Simmons80.95×Music & Radio
Dan Stevens43.86×Movies & TV
Will Poulter24.74×Movies & TV
Abra (rapper)46.11×Music & Radio
Coolio33.59×Music & Radio
André 300042.33×Music & Radio
Suki Waterhouse25.23×Fashion & Accessoires
The Prestige (film)27.85×Movies & TV
Lisa Kudrow27.06×Movies & TV
Megyn Kelly19.04×Movies & TV
Jessica Chastain21.8×Movies & TV
Die Antwoord46.47×Music & Radio
Bow Wow (rapper)26.62×Music & Radio
Rebecca Hall25.53×Movies & TV
Sway (rapper)45.07×Music & Radio
Pete Carroll20.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will.i.am audience
TraitClusterScore
ExtroversionTHRILL1.23
Price SensitivityPREMIUM1.1
IndulgenceJOY1.09
SpiritualityBALANCE1.04
MindfulnessBALANCE1.02
Quality AwarenessPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Will.i.am
CountryShare
United States32.8%
Mexico11.5%
Italy10.0%

See Will.i.am audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Will.i.am have in United States?

Will.i.am has an estimated audience of 784,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Will.i.am fans?

55.8% of Will.i.am fans are female, 44.2% are male, with an average age of 36.2 years.

Which brands do Will.i.am fans like most?

Will.i.am fans show strongest brand affinity for Flo Rida (39.83×), Taboo (rapper) (46.02×), and Cheek (rapper) (58.92×) over the country average.

Where do Will.i.am fans live in United States?

Will.i.am fans in United States are most concentrated in California (reach 128,382), Texas (reach 79,748), and Florida (reach 57,203). These three regions account for the largest share of the active audience.

What other brands do Will.i.am fans also like?

Beyond Will.i.am itself, the audience over-indexes on Taboo (rapper) (46.02×), Cheek (rapper) (58.92×), Diddy (11.94×), and Diggy Simmons (80.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Will.i.am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.