Rascasse Audience Intelligence

Sway (rapper) Audience in United States

A data profile of the people who buy, follow and care about Sway (rapper) in United States — modelled from more than twelve digital signal sources. Sway (rapper) has an estimated audience of 633,814 people in United States.

#227among Hip hop in United States#7525among Person in United States#4358in Music & Radio

The average Sway (rapper) fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Ice-T, Xzibit, Vanilla Ice, with strongest over-indexing on Ice-T (134.21× the country average).

Demographically, the Sway (rapper) audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sway (rapper) fan in United States is balanced, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Ice-T.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sway (rapper) profile in United States.

Audience size
634K
in United States
Gender
49.2%♀
50.8% male
Age
42.8
average years
Country rank
#31774
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sway (rapper) fans

49.2% are female, 50.8% are male, average age 42.8.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Sway (rapper) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age42.8
Estimated audience size633,814
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Sway (rapper) audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3915%
40-4925%
50+30%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Sway (rapper) audience comes from United States.

Worldwide audience distribution share by country for Sway (rapper)
CountryShare
United States11.2%
Japan10.3%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sway (rapper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sway (rapper) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K3.55×
02Kentucky~30K3.55×
03Illinois~30K1.36×
04Texas~80K1.34×
05South Dakota~2K1.27×
06Florida~60K1.25×
07California~80K1.18×
08Alabama~10K1.14×
09West Virginia~3K1.14×
10Washington~10K1.13×
11Utah~6K1.06×
12New York~40K1.04×
13North Dakota~1K1.04×
14Wisconsin~10K1.02×
15Hawaii~3K1.02×
16Kansas~5K1.01×
17Colorado~10K1.00×
18Louisiana~8K1.00×
19Nebraska~3K0.97×
20Maryland~10K0.96×
21Arkansas~5K0.94×
22Tennessee~10K0.90×
23Maine~2K0.89×
24Washington, District of Columbia~2K0.89×
25New Mexico~3K0.88×
26Alaska~1K0.88×
27Vermont~1K0.88×
28Virginia~10K0.87×
29Connecticut~6K0.87×
30Mississippi~5K0.87×
31Missouri~9K0.86×
32Arizona~10K0.85×
33Massachusetts~10K0.84×
34New Jersey~10K0.83×
35Rhode Island~2K0.83×
36Pennsylvania~20K0.82×
37Montana~1K0.82×
38Delaware~1K0.82×
39North Carolina~20K0.80×
40Oklahoma~6K0.80×
41Iowa~4K0.80×
42New Hampshire~2K0.80×
43Indiana~9K0.79×
44South Carolina~8K0.79×
45Idaho~3K0.79×
46Minnesota~7K0.76×
47Nevada~5K0.75×
48Ohio~10K0.74×
49Oregon~5K0.73×
50Michigan~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Sway (rapper), United States
0.69×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sway (rapper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sway (rapper) audience
#·InterestCategoryAffinity×
01XzibitMusic & Radio268.32×
02Ice-TMusic & Radio134.21×
03Vanilla IceMusic & Radio120.98×
04JadakissMusic & Radio111.16×
05Cuban LinkMusic & Radio97.58×
06Tech N9neMusic & Radio57.58×
07Jaden SmithMovies & TV51.67×
08Will.i.amMusic & Radio45.07×
09M.I.A. (rapper)Music & Radio43.32×
10Lil PeepMusic & Radio33.04×
11Mars Attacks!Movies & TV28.47×
12Method ManMusic & Radio28.12×
13Nipsey HussleMusic & Radio20.28×
14Javier BardemMovies & TV19.32×
1521 SavageMusic & Radio18.81×
16LL Cool JMusic & Radio18.17×
17Luka DončićSports16.49×
18Garden furnitureHome & Garden12.23×
19Liga MXSports7.30×
20Sustainable energyHome & Garden5.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sway (rapper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sway (rapper) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.82×
PatriotismCONSERVATISM1.80×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sway (rapper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.78×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sway (rapper) have in United States?

Sway (rapper) has an estimated audience of 633,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sway (rapper) fans?

49.2% of Sway (rapper) fans are female, 50.8% are male, with an average age of 42.8 years.

03

Which brands do Sway (rapper) fans like most?

Sway (rapper) fans show strongest brand affinity for Ice-T (134.21×), Xzibit (268.32×), and Vanilla Ice (120.98×) over the country average.

04

Where do Sway (rapper) fans live in United States?

Sway (rapper) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Georgia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sway (rapper) fans also like?

Beyond Sway (rapper) itself, the audience over-indexes on Xzibit (268.32×), Vanilla Ice (120.98×), Jaden Smith (51.67×), and Jadakiss (111.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sway (rapper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sway (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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