Sway (rapper) Audience in United States
Sway (rapper) has an estimated audience of 651,478 people in United States. 49.2% are female, 50.8% are male, average age 42.8. Top brand affinities: Guitar Pro, Gloria, Home equity, GILT, No Escape (1994 film).
Top brand affinities include Guitar Pro, Gloria, Home equity, with strongest over-indexing on Guitar Pro (139.37× the country average). Demographically, the Sway (rapper) audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Sway (rapper) fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 42.8 |
| Estimated audience size | 651,478 |
Audience persona
The typical Sway (rapper) fan in United States is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Guitar Pro.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guitar Pro | 139.37× | Technology & Electronics |
| Gloria | 19.88× | Music & Radio |
| Home equity | 4.42× | Home & Garden |
| GILT | 24.24× | Shopping |
| No Escape (1994 film) | 17.36× | Movies & TV |
| Gomer Pyle, U.S.M.C. | 25.14× | Movies & TV |
| Monmouth County, New Jersey | 8.9× | Travel & Leisure |
| Pro-Ject | 2.95× | Music & Radio |
| Jingoism | 1.54× | Politics & Society |
| Jeep Jamboree | 15.26× | Cars & Mobility |
| Google Photos | 1.56× | Technology & Electronics |
| Solitaire Journey | 20× | Games |
| Guy Fieri | 2.12× | Movies & TV |
| Anderson Silva (kickboxer) | 5.32× | Sports |
| Hog Hunting | 1.66× | Sports |
| Home staging | 2.41× | Home & Garden |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Nebraska Cornhuskers | 3.64× | Sports |
| Final Fantasy VII (Famicom) | 5.99× | Games |
| Corona (band) | 2.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Career Orientation | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 10.3% |
| United Kingdom | 8.2% |
See Sway (rapper) audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sway (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.