Sway (rapper) Audience in Germany
Sway (rapper) has an estimated audience of 274,668 people in Germany. 22.3% are female, 77.7% are male, average age 41.4. Top brand affinities: Rossmann, Hévíz, Hogmanay, Progressive rock, CAC 40.
Top brand affinities include Rossmann, Hévíz, Hogmanay, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Sway (rapper) audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Sway (rapper) fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 41.4 |
| Estimated audience size | 274,668 |
Audience persona
The typical Sway (rapper) fan in Germany is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Hévíz | 46.21× | Travel & Leisure |
| Hogmanay | 20× | Travel & Leisure |
| Progressive rock | 2.2× | Music & Radio |
| CAC 40 | 1.52× | Business & Career |
| Kodi (software) | 2.75× | Technology & Electronics |
| Israel | 1.85× | Travel & Leisure |
| Huizen | 5.65× | Travel & Leisure |
| 3D printing | 2× | Technology & Electronics |
| Handmade Gifts | 1.84× | Kids & Family |
| Este, Veneto | 2.22× | Travel & Leisure |
| KLIX (AM) | 2.25× | Music & Radio |
| Phil Campbell (musician) | 3.92× | Music & Radio |
| Google Analytics | 1.73× | Internet & Social Media |
| Eden Lake | 3.25× | Movies & TV |
| Graham Greene | 2.77× | Literature |
| Building insulation | 2.49× | Home & Garden |
| myDealZ | 1.53× | Shopping |
| Hypertext | 1.54× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Early Adopter Mentality | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 10.3% |
| United Kingdom | 8.2% |
See Sway (rapper) audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sway (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.