Uomini e Donne Audience in Germany
Uomini e Donne has an estimated audience of 380,049 people in Germany. 67.6% are female, 32.4% are male, average age 37.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Scarlett Johansson, Lopburi, Meek Mill, Sinhala language, Grande Fratello.
The average Uomini e Donne fan in Germany is 37.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Scarlett Johansson, Lopburi, Meek Mill, with strongest over-indexing on Scarlett Johansson (98.13× the country average). Demographically, the Uomini e Donne audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Uomini e Donne fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.6 |
| Estimated audience size | 380,049 |
Audience persona
The typical Uomini e Donne fan in Germany is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Scarlett Johansson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 200,563 | 3.87× |
| Bayern | 101,255 | 1.66× |
| Nordrhein-Westfalen | 100,348 | 1.21× |
| Hessen | 50,481 | 1.74× |
| Rheinland-Pfalz | 30,686 | 1.61× |
| Niedersachsen | 19,239 | 0.52× |
| Berlin | 15,259 | 0.9× |
| Saarland | 7,102 | 1.52× |
| Sachsen | 4,920 | 0.26× |
| Hamburg | 4,900 | 0.57× |
| Schleswig-Holstein | 4,770 | 0.35× |
| Bremen | 3,338 | 1.03× |
| Thüringen | 3,333 | 0.34× |
| Brandenburg | 1,858 | 0.16× |
| Sachsen-Anhalt | 1,440 | 0.15× |
| Mecklenburg-Vorpommern | 823 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scarlett Johansson | 98.13× | Movies & TV |
| Lopburi | 522.7× | Travel & Leisure |
| Meek Mill | 188.2× | Music & Radio |
| Sinhala language | 239.41× | Politics & Society |
| Grande Fratello | 52.42× | Movies & TV |
| Tuttosport | 39.99× | Sports |
| Vatican City | 14.07× | Travel & Leisure |
| Colin Jost | 33.47× | Movies & TV |
| Temptation Island (TV series) | 19.41× | Movies & TV |
| Pope John Paul II | 20× | Politics & Society |
| Auchan | 34.25× | Shopping |
| Corriere della Sera | 20× | News |
| S.S.C. Napoli | 14.24× | Sports |
| Joker (graphic novel) | 20× | Literature |
| Canale 5 | 51.28× | Movies & TV |
| La Repubblica | 20× | News |
| Spotlight (film) | 19.18× | Movies & TV |
| Public company | 7.64× | Business & Career |
| Trattoria | 20× | Food & Beverages |
| Holy Spirit | 11.72× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Quality Awareness | PREMIUM | 1.76 |
| Extroversion | THRILL | 1.71 |
| Sports Activity | POWER | 1.69 |
| Risk Appetite | THRILL | 1.63 |
| Urban Lifestyle | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 83.6% |
| United States | 3.8% |
| Germany | 2.9% |
See Uomini e Donne audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
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- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Uomini e Donne have in Germany?
Uomini e Donne has an estimated audience of 380,049 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Uomini e Donne fans?
67.6% of Uomini e Donne fans are female, 32.4% are male, with an average age of 37.6 years.
Which brands do Uomini e Donne fans like most?
Uomini e Donne fans show strongest brand affinity for Scarlett Johansson (98.13×), Lopburi (522.7×), and Meek Mill (188.2×) over the country average.
Where do Uomini e Donne fans live in Germany?
Uomini e Donne fans in Germany are most concentrated in Baden-Württemberg (reach 200,563), Bayern (reach 101,255), and Nordrhein-Westfalen (reach 100,348). These three regions account for the largest share of the active audience.
What other brands do Uomini e Donne fans also like?
Beyond Uomini e Donne itself, the audience over-indexes on Lopburi (522.7×), Meek Mill (188.2×), Sinhala language (239.41×), and Grande Fratello (52.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uomini e Donne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.