Rascasse Audience Intelligence

Uomini e Donne Audience in Germany

A data profile of the people who buy, follow and care about Uomini e Donne in Germany — modelled from more than twelve digital signal sources. Uomini e Donne has an estimated audience of 370,084 people in Germany.

#262among TV series in Germany#860among Movie / TV Show / Series in Germany#2441in Movies & TV

The average Uomini e Donne fan in Germany is 37.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Scarlett Johansson, Lopburi, Meek Mill, with strongest over-indexing on Scarlett Johansson (98.13× the country average).

Demographically, the Uomini e Donne audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Uomini e Donne fan in Germany is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Scarlett Johansson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uomini e Donne profile in Germany.

Audience size
370K
in Germany
Gender
67.6%♀
32.4% male
Age
37.6
average years
Country rank
#14915
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uomini e Donne viewers

67.6% are female, 32.4% are male, average age 37.6.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Uomini e Donne audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age37.6
Estimated audience size370,084
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Uomini e Donne audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Uomini e Donne audience comes from Germany.

Worldwide audience distribution share by country for Uomini e Donne
CountryShare
Italy83.2%
United States4.0%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uomini e Donne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Uomini e Donne fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K3.61×
02Hessen~50K1.77×
03Bayern~100K1.58×
04Rheinland-Pfalz~30K1.57×
05Saarland~7K1.55×
06Bremen~4K1.25×
07Nordrhein-Westfalen~100K1.18×
08Berlin~10K0.85×
09Hamburg~6K0.68×
10Mecklenburg-Vorpommern~4K0.58×
11Niedersachsen~20K0.55×
12Thüringen~5K0.51×
13Sachsen-Anhalt~5K0.50×
14Schleswig-Holstein~6K0.44×
15Brandenburg~5K0.44×
16Sachsen~7K0.38×
Fig. 06

Affinity by region

Affinity by region — Uomini e Donne, Germany
0.38×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uomini e Donne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uomini e Donne audience
#·InterestCategoryAffinity×
01LopburiTravel & Leisure522.70×
02Sinhala languagePolitics & Society239.41×
03Meek MillMusic & Radio188.20×
04Scarlett JohanssonMovies & TV98.13×
05Fabrizio CoronaMovies & TV54.30×
06Grande FratelloMovies & TV52.42×
07Canale 5Movies & TV51.28×
08TuttosportSports39.99×
09AuchanShopping34.25×
10Colin JostMovies & TV33.47×
11Corriere della SeraNews20.00×
12La RepubblicaNews20.00×
13TrattoriaFood & Beverages20.00×
14Temptation Island (TV series)Movies & TV19.41×
15Spotlight (film)Movies & TV19.18×
16Paris JacksonMovies & TV15.11×
17S.S.C. NapoliSports14.24×
18Vatican CityTravel & Leisure14.07×
19Holy SpiritPolitics & Society11.72×
20Public companyBusiness & Career7.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uomini e Donne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uomini e Donne audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.82×
MindfulnessBALANCE1.70×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uomini e Donne audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.04×
Community OrientationOPEN1.10×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uomini e Donne have in Germany?

Uomini e Donne has an estimated audience of 370,084 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Uomini e Donne viewers?

67.6% of Uomini e Donne fans are female, 32.4% are male, with an average age of 37.6 years.

03

Which brands do Uomini e Donne fans like most?

Uomini e Donne fans show strongest brand affinity for Scarlett Johansson (98.13×), Lopburi (522.7×), and Meek Mill (188.2×) over the country average.

04

Where do Uomini e Donne fans live in Germany?

Uomini e Donne fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Uomini e Donne fans also like?

Beyond Uomini e Donne itself, the audience over-indexes on Lopburi (522.7×), Meek Mill (188.2×), Sinhala language (239.41×), and Grande Fratello (52.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Uomini e Donne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Uomini e Donne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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