Rascasse Audience Intelligence

Public company Audience in Germany

A data profile of the people who buy, follow and care about Public company in Germany — modelled from more than twelve digital signal sources. Public company has an estimated audience of 3,521,769 people in Germany.

#1066among Topic in Germany#188in Business & Career

The average Public company fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Union, Esso, Tagesschau, with strongest over-indexing on Western Union (3.82× the country average).

Demographically, the Public company audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public company fan in Germany is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public company profile in Germany.

Audience size
3.5M
in Germany
Gender
48.8%♀
51.2% male
Age
40.7
average years
Country rank
#1730
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public company fans

48.8% are female, 51.2% are male, average age 40.7.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Public company audience in Germany
MetricValue
Female48.8%
Male51.2%
Average age40.7
Estimated audience size3,521,769
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Public company audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Public company audience comes from Germany.

Worldwide audience distribution share by country for Public company
CountryShare
United States22.8%
India5.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public company fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.19×
02Saarland~50K1.09×
03Hessen~300K1.07×
04Berlin~200K1.05×
05Hamburg~80K1.04×
06Bayern~600K1.01×
07Mecklenburg-Vorpommern~70K0.99×
08Nordrhein-Westfalen~800K0.98×
09Thüringen~90K0.98×
10Sachsen-Anhalt~90K0.97×
11Brandenburg~100K0.94×
12Baden-Württemberg~400K0.93×
13Rheinland-Pfalz~200K0.93×
14Schleswig-Holstein~100K0.92×
15Sachsen~200K0.91×
16Niedersachsen~300K0.90×
Fig. 06

Affinity by region

Affinity by region — Public company, Germany
0.90×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public company audience
#·InterestCategoryAffinity×
01UnibetGames9.03×
02Vagabond (manga)Literature9.03×
03Rosario DawsonMovies & TV9.03×
04Christmas lightsHome & Garden7.34×
05Jennifer Love HewittMovies & TV6.71×
06Bill GatesBusiness & Career5.19×
07Western UnionBusiness & Career3.82×
08ExpediaTravel & Leisure3.29×
09EssoCars & Mobility3.20×
10Robert RedfordMovies & TV2.57×
11KauflandShopping1.82×
12TattoosFashion & Accessoires1.82×
13TipicoGames1.79×
14ImmoweltHome & Garden1.68×
15Netto Marken-DiscountShopping1.67×
16TransfermarktSports1.65×
17DessertsFood & Beverages1.63×
18TagesschauMovies & TV1.61×
19Müller (company)Food & Beverages1.57×
20ElectronicsTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public company audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.47×
Community OrientationOPEN1.46×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public company audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
CreativityOPEN0.83×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public company have in Germany?

Public company has an estimated audience of 3,521,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public company fans?

48.8% of Public company fans are female, 51.2% are male, with an average age of 40.7 years.

03

Which brands do Public company fans like most?

Public company fans show strongest brand affinity for Western Union (3.82×), Esso (3.2×), and Tagesschau (1.61×) over the country average.

04

Where do Public company fans live in Germany?

Public company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Public company fans also like?

Beyond Public company itself, the audience over-indexes on Esso (3.2×), Tagesschau (1.61×), Kaufland (1.82×), and Unibet (9.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Public company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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