Public company Audience in Germany
Public company has an estimated audience of 3,521,769 people in Germany. 48.8% are female, 51.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Satire, Transfermarkt.
The average Public company fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Public company audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Public company fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.7 |
| Estimated audience size | 3,521,769 |
Audience persona
The typical Public company fan in Germany is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 769,762 | 1× |
| Bayern | 589,868 | 1.04× |
| Baden-Württemberg | 428,304 | 0.89× |
| Hessen | 301,586 | 1.12× |
| Niedersachsen | 278,099 | 0.81× |
| Berlin | 182,113 | 1.16× |
| Rheinland-Pfalz | 132,386 | 0.75× |
| Sachsen | 123,623 | 0.72× |
| Hamburg | 89,169 | 1.12× |
| Schleswig-Holstein | 82,964 | 0.66× |
| Thüringen | 76,452 | 0.85× |
| Brandenburg | 75,074 | 0.69× |
| Sachsen-Anhalt | 74,250 | 0.81× |
| Mecklenburg-Vorpommern | 62,335 | 0.93× |
| Saarland | 61,967 | 1.43× |
| Bremen | 60,811 | 2.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 11.15× | Business & Career |
| Tagesschau | 2.59× | Movies & TV |
| Satire | 5.74× | Literature |
| Transfermarkt | 3.01× | Sports |
| Headphones | 5.58× | Technology & Electronics |
| Jennifer Love Hewitt | 9.03× | Movies & TV |
| Country rap | 5.43× | Music & Radio |
| Real property | 4.08× | Home & Garden |
| German television comedy | 4.98× | Movies & TV |
| Pets | 1.57× | Pets & Animals |
| Christmas lights | 7.96× | Home & Garden |
| Spiegel Online | 1.71× | News |
| Breuninger | 2.41× | Fashion & Accessoires |
| Unibet | 9.22× | Games |
| Airbnb | 1.84× | Travel & Leisure |
| Allgäu | 4.45× | Travel & Leisure |
| Automobiles | 1.55× | Cars & Mobility |
| Rent-to-own | 7.11× | Home & Garden |
| Philips | 3.27× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.56 |
| Early Adopter Mentality | POWER | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.38 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
See Public company audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public company have in Germany?
Public company has an estimated audience of 3,521,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public company fans?
48.8% of Public company fans are female, 51.2% are male, with an average age of 40.7 years.
Which brands do Public company fans like most?
Public company fans show strongest brand affinity for Jotex (78.71×), Western Union (11.15×), and Tagesschau (2.59×) over the country average.
Where do Public company fans live in Germany?
Public company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 769,762), Bayern (reach 589,868), and Baden-Württemberg (reach 428,304). These three regions account for the largest share of the active audience.
What other brands do Public company fans also like?
Beyond Public company itself, the audience over-indexes on Western Union (11.15×), Tagesschau (2.59×), Satire (5.74×), and Transfermarkt (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.